Written on August 18, 2010 by admin
When we think of major video sites Youtube owned by Google comes to mind. It may be the leading site for video but what other sites do web users hit up a lot to view videos Would you believe…Facebook …
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Facebook Becomes a Major Video Site
Written on August 18, 2010 by admin
Filed Under: chat
Something strange happened in the sunny days of July Google appeared to lose market share to Yahoo and Bing. At least that s what the numbers reported by ComScore said. After the Internet ratings company adjusted its reporting methodology something even stranger happened the numbers didn t change….
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Google Market Share Hits Turning Point?
Written on June 23, 2010 by admin
YouTube has chalked one up for the distribution channel of videos. The Google Blog says it best so I’m going to let them say it:
Today, the court granted our motion for summary judgment in Viacom’s lawsuit with YouTube. This means that the court has decided that YouTube is protected by the safe harbor of the Digital Millenium Copyright Act (DMCA) against claims of copyright infringement. The decision follows established judicial consensus that online services like YouTube are protected when they work cooperatively with copyright holders to help them manage their rights online.
The key to this entire argument and result is that YouTube worked cooperatively. They didn’t pirate anything, per se. Copyrighted material that was on YouTube was taken down as pointed out by the Judge in the case. The Washington Post reports
“When they (YouTube) received specific notice that a particular item infringed a copyright, they swiftly removed it,” Judge Louis Stanton, of the U.S. District Court of the Southern District Court of New York wrote in his summary judgement order released Wednesday. “It is uncontroverted that all the clips in suit are off the YouTube website, most having been removed in response to DMCA takedown notices.”
Those actions protected Google from liability for copyright violations, the judge said.
This ruling was of interest to others who filed friend-of-the-court briefs in favor of YouTube’s position. Among these ‘friends’ were Facebook, Yahoo and IAC/Interactive. It’s pretty obvious why they needed a YouTube victory here.
Of course, Viacom disagrees and will appeal. They feel that the ruling is not honoring the spirit of the Digital Millenium Copyright Act. Oh well for now.
Others on the outside think that this is a fair agreement.
Public Knowledge, a public advocacy group, said the decision strikes a good balance for content and Web services companies.
“The burden to point out allegations of infringement is with the content provider, and the burden of taking down material lies with the service provider,” said Sherwin Siy, deputy legal director of Public Knowledge. “Had Viacom won this case, that burden would have shifted dramatically. As the law now stands, prompt compliance with take-down notices shields an online service provider from liability.”
Looks like this could all lead to the advent of a new cottage industry, OVM, otherwise known as online video monitoring / management. Hey Andy, do you have a solution for that?
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YouTube Gets a Summary Judgment Against Viacom
Written on June 21, 2010 by admin
Filed Under: Advertising, Object, marketing, seo
Web video is hot. Some say your chance to be a pioneer.
How hot, and how much of an opportunity? Recent reports from comScore, consistently say more than 80% of the total U.S. Internet audience views online video in a given month. YouTube’s fact sheet states every minute, 24 hours of video is uploaded to the network and 2 billion videos are being watched per day.
All this popularity has of course been driving a trend with marketers: the desire to create video as part of their digital marketing mix. Except sadly, it’s almost never approached strategically.
Agency-side marketing/PR/digital pros: how many times have you had a client approach you after creating a web video and said “hey, we made this video, now make it go viral!”
Client-side marketing professionals: how many of you have had a CMO suddenly discover web video, only to enthusiastically push the team to concept something “because our competitors are doing it.”
Due to these mistakes (and many others) most companies get web video dead wrong. Their content is too advertorial, there is a lack of genuine reason anyone would want to watch it, let alone pass it on. It doesn’t pass the all important “so what” test of web content and feels contrived or lacks creativity. And these are actually just surface level problems, it goes deeper than that.
The real question you need to ask yourself is why am I making web video? What marketing problem does it answer, and how does it answer it? How does it feed digital marketing KPI/objective metrics? Am I doing it because I read an article about it in AdAge or because it’s an elegant way to express my brand’s story to the world?
“Let’s make something viral” vs. let’s create an ongoing dialogue
By now, most companies understand blogging. And everyone knows you’d never create just one (even great) blog post and be done with it. No matter how popular that post was, just one blog post is not likely to provide long term value for your brand. You need to continue creating posts over time until you have a large opt-in audience that’s consistently spreading your content organically. Consider the fact that a web video is not too different than a blog post. Successful text and video are both content formats that can be passed on socially, and successful archetypes of each share similar qualities.
Yet, the business world seems to place web video up on a pedestal as if it’s some magic animal that plays by different rules merely because it’s video. The rules are not all that different, and apply for both formats of content for it to spread socially. Creating one video that catches on may be nice, but this does not take advantage of the larger opportunity the web affords: to build up an audience of true fans who genuinely want to follow your every word carefully.
Poorly conceptualized content has no chance
Short of advertising and interrupting users, there’s not much you can do to create awareness for a poorly conceptualized video lacking the proper hooks. On the web, advertising is content – there is no captive audience and viewers can and will ignore your promotions if your videos aren’t worthwhile. It has to be interesting, relevant and sticky if it has any chance of getting passed on. And with a firehose of content being uploaded to to the web, most web video is likely to be lost in perpetual obscurity, perhaps given some life from search engines.
Unless you’re a massive brand with deep pockets that can work with a high-paid creative team to concept some remarkable content, you’re likely better off using video as you would any other social content. In other words: use it to connect with your audiences in a genuine, meaningful way that follows your larger content strategy.
The best part about treating video as you would any other digital content, is just like text: if you produce lots of it and experiment, you can begin to discover video content archetypes that work for you. Then, and only then, can you start to get agile with your video content production and iteratively get better until you can consistently create stuff that catches on.
With that said…you still need a community
Web video by itself is tactical. If you’re serious about influencing the social web you still need a community that’s interested in receiving all types of your content being published in a channel agnostic fashion. Simply put, you need to build up a group who has affinity for your brand, its team members and ideas. Without this you’re not feeding something larger. Even if you have a popular video with hundreds of thousands or millions of views, what’s the point if you’re not continuing the dialogue over time and nurturing those relationships?
Conclusion
Ignoring the “viral video” bug many have been bitten by, web video is an opportunity for your brand and should likely be a part of your content marketing mix. But think critically about how it plays into your larger content strategy, and understand your reason for being with creating digital content in the first place.
Placing web video on a pedestal, as if it’s so different from any other digital content, is the wrong approach. It has to be just as sharp, creative and relevant as your text-based content. Perhaps more so since we can’t just scan a video and get the gist of it. And just like your written content you will need to build an audience before you can have consistent success.
For long term results, experiment and play around with presentation, formatting and ideas. Work to discover what it is your audiences react to and ensure that video is created in a way that benefits your larger social and SEO programs.
Written on June 8, 2010 by admin
Filed Under: marketing, searchengineguide
by Mike Moran
I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular: Tell what you know so your customers can learn from your expertise. You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast–I don’t really care how you do it, but do it. Too often, the response is something like, “But I don’t have anything to say.” I suspect that you do have something to say, but you are just not giving yourself permission to say it.
Image by DavidErickson via Flickr
Now, don’t get me wrong. I realize that you might not be a world class expert, but you are probably an expert in something or else you wouldn’t be in business. You at least know more than your customers about it, don’t you? If a customer asked you a question, would you be struck mute because you aren’t a world expert? Or would you give them your best answer, knowing that it might not be THE best answer in the world, but it it will be better than what your customer knows now?
Of course you’d answer the question. So why can’t you put that same answer out on the Internet?
I think that you don’t give yourself permission. I think that you are intimidated by the Web. I think that you are fearful that someone will say you are wrong. I think that you don’t want to have the answer out there in public. I think you are scared.
And honestly, you can stay in your store behind the counter and answer the questions privately of anyone who walks in. You can answer the phone and help one customer. You can respond to e-mail questions and be relatively secure that your expertise will not be subjected to any public scrutiny. But you are selling yourself short.
Anytime a customer asks a question, that is something that other people probably want to know. And you can decide to put it out there, or not. If you put it out there, a few things happen. First, you help people that have the same problem. Second, you attract attention to yourslef as knowledgeable in the field, perhaps bringing you more sales.
But it’s the third thing that might happen that gets us all hung up. Someone might criticize us. Or (horrors!), even prove us wrong about what we said. And after we get over the awful, excruciating, humiliation of that embarrassment, guess what? We have learned something.
We can graciously thank the other person for correcting us. We can then answer that question better for all of our customers from now on. And, every time that happens, we become even more of an expert. Maybe even a world class expert.
So, it’s up to you. You can excuse yourself from the Web and from social media by claiming you have nothing to say. Or you can put yourself out there, helping people with what expertise you have and learning from others when you fall short.
If you do, your customers will be helped, your business will grow, and so will your expertise. You just have to get over your fears. Not completely. Just enough to do it.
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Why you think you have nothing to say
Written on June 1, 2010 by admin
When Google enters a field sometimes they do so quietly, but when they decide they want to own something there is nothing quiet about their approach. They are not content to pick one niche and one model (the way that Netflix does):
Google keeps fighting on multiple fronts. Like boxing a glacier, over time they just wear the market down.
Google wants to turn Youtube watchers into mindless drones who are spared the expense of thought:
“If too much of your brain is occupied with the process of choosing, it takes you out of the experience of watching,” explains James Black, a NowMov co-founder.
…
“We’re looking at how to push users into passive-consumption mode, a lean-back experience,” Mr. Davidson says.
They want Youtube to be like television, because the TV ad market is far larger than the web ad market, and they already own search. They are desperately searching for new markets for avenues to grow.
Google spent $106 million buying On2, and then open sourced their V8 video codec:
It’s the “first one is free” approach that a drug dealer uses, and it’s not a “free” play, it’s a “we are the new railroad” play. For one-tenth the amount they paid for that crappy old codec, they could have paid Firefox’s licensing fees in perpetuity, if being a sugar daddy is what they want. They don’t want it. This is a “in your face, Apple” play, and a monopoly play.
And in addition to owning Youtube, tons of dark fiber, and their video codec, Google announced their Google TV effort. The person who controls the set top box has the market data.
Mark Cuban highlights the gaming that will occur in manipulating the rankings
The success of Google TV will come down to one thing….PageRank. Can you imagine the white hat and black hat SEO battles that will take place as video content providers try to get to the top of the TV Search Listings on Google TV ? Like Google said, there are 4 billion TVs and growing and the US TV Ad market is $70 BILLION. There is a lot at stake if Google TV takes off. How Google does its PageRank for this product will have a bigger impact on the success of the product in the TV market than anything else it does.
but if Google is passively monitoring the network they are far better than a guide. It becomes easy for them to see when their recommendations were not relevant & adjust. And if a network screws them multiple times they can always provide a dampening factor in their rankings.
If successful their TV efforts can tear down the walls between different types of content:
Google will do what it does, and that’s insinuate itself between information and the user. And the fretting will be minimal.
As for the impact of Google TV, this has the potential to challenge the TV hegemony. By blurring the lines between TV and the Internet, Google TV has the potential to destroy classifications of content. No more “TV shows,” just “content.” No more “Web videos,” just “content.” And, once the distinctions are completely undermined, then direct distribution via the Internet becomes more viable. Google TV could replace Big TV as the aggregator, then it just becomes a matter of who offers the fattest pipes.
Once Google has the aggregate usage data they can use it any way they like. The concept applies to any market. Economies of scale advantages breed more economies of scale. Apple and Amazon want to have proprietary ebook formats? Fine. Google will assist publishers in creating the default common e-book format.
It is not just regular algorithm updates that can whack your traffic. A couple years out these additional content formats will be a big issue for many web publishers because if Google gets a significant sample size & market leverage in any of these parallel markets then some of these other content formats will start bleeding into the search results. And that (along with market competition) can quickly drive margins into negative territory for many publishing business models.
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TV is the New Mobile
Written on May 27, 2010 by admin
Filed Under: marketing
I don’t get very excited about many things that are touted as innovation in the Internet marketing space. Why? It’s because everyone wants to hype the newest and freshest updates to their service as a “game changer!” or some other form of hyperbole that always easily out runs the reality of the service. In other words, I am tired of being hyped (am I the only one here on this one?).
This time, however, I am pretty interested in the Google Moderator integration into YouTube that is being introduced. At first glance this looks like it gives the world of video a new level of interactivity that can actually create a better experience for the end user. How about that! The YouTube blog tells us more:
That’s why, starting today, we’ve integrated the ability to use Google Moderator into every single YouTube channel. Moderator is a versatile, social platform that allows you to solicit ideas or questions on any topic, and have the community vote the best ones up to the top in real-time. We previously used Google Moderator as part of our interviews with President Obama and Canadian Prime Minister Stephen Harper.
Here’s how it works: You set the parameters for the dialogue, including the topic, the type of submissions, and the length of the conversation. Watch as submissions get voted up or down by your audience, and then respond to the top-voted submissions by posting a video on your channel. The platform operates in real-time, and you can remove any content that you or your audience flag as inappropriate. You can also embed the platform on your own website or blog.
Nice. Features like this help everyone from a content development standpoint because now you can get feedback and input from your users. As any good marketer will tell you, the longer (or dare I say, more intelligently) you can engage your customer or prospect the more likely they are to see you in the kind of light you wish: the kind that makes them want your product or service.
Here’s an example of the YouTube and Google Moderator that come from the post and features the New York Times’ Nick Kristof.
So what’s your take? Is this a real “game-changer” or is it just another hyped feature that will gather dust in the future?
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Google Moderator Adds Greater Interactivity to YouTube Experience
Tags: audience ,conversation ,customer ,google ,marketing ,nice-features ,post ,president-obama ,service ,youtube
Written on May 24, 2010 by admin
It’s been a little while since we’ve done a Search Biz column. So it’s time to dust off the old snark machine and get right into it. First up there’s a very entertaining post on some new, unsealed records from the YouTube-Viacom litigation featuring a range of colorful expletives as both sides insult one another [...]
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Written on May 24, 2010 by admin
Restaurants are some of the most-searched types of businesses in local. Because of this, Google and other search engines typically look for some specific content and signals for rankings, and for eateries, the number one type of content sought on websites is the menu. Menus are so important for restaurants that they should be optimized [...]
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Setting The Table For Restaurant SEO: Menus
Written on May 12, 2010 by admin
Filed Under: Object, book, marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Search Funnel Reports—Tunnel Vision?
On March 19, 2010 Google unveiled Google AdWords Search Funnel Reports via this YouTube video. This was a great day for proponents of multi-attribution marketing analysis. [...]
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SearchCap: The Day In Search, May 12, 2010
Advertising article book business community data facebook full general google google: mobile headline information internet link-below- local/mobile marketing media microsoft most online online marketing original original-post people post research search search-engine searchengineguide seo service site social social media spzmu street the-full the-headline time top news twitter video words yahoo
