Posts Tagged year
Written on July 22, 2010 by admin
Filed Under: book, marketing
Twitter is preparing to move to a dedicated data center by the end of this year. If it allows for Twitter to be more stable then this can’t happen soon enough. Why should marketers concern themselves with this kind of information? It’s pretty simple. If the Twitter platform cannot be relied on to be consistently up and reliable then it is much harder to have valuable resources dedicated to efforts using Twitter. If you think companies are skittish now about whether Twitter is the “way to go” these recent technological missteps are not helping to ease that pain.
TechCrunch reports
As you may have noticed, Twitter has had some reliability issues over the past few months. Part of this was related to the World Cup, part of it is because they just continue to grow at a fast pace — 300,000 new accounts are created a day now. It has gotten to the point where Twitter needs their own warehouse for tweet storage. So they’re building one, in Salt Lake City.
While it undoubtedly won’t be as large as Apple’s forthcoming billion-dollar data center in North Carolina, Twitter says they have been working on a “custom-built” one that will be opening later this year.
These troubles have been difficult for the many third party developers and service providers who are dependent on the Twitter ecosystem for their own survival as well. Right now, no one is really very happy with Twitter’s performance and the excuses of event overload or anything else will likely have less credibility moving forward if Twitter truly wants to be counted amongst the Googles and Facebooks of the world. Of course, Google’s network of data centers is well known and Facebook announced earlier this year that they were going the private data center route as well. Having said that even now, I don’t ever experience issues with Facebook’s availability and rarely if ever with Google (unless you count their sometimes dog slow e-mail service).
The Twitter engineering blog tries to give a picture of how this will help Twitter and everyone associated with it moving forward.
First, Twitter’s user base has continued to grow steadily in 2010, with over 300,000 people a day signing up for new accounts on an average day. Keeping pace with these users and their Twitter activity presents some unique and complex engineering challenges (as John Adams, our lead engineer for application services, noted in a speech last month at the O’Reilly Velocity conference). Having dedicated data centers will give us more capacity to accommodate this growth in users and activity on Twitter.
Second, Twitter will have full control over network and systems configuration, with a much larger footprint in a building designed specifically around our unique power and cooling needs. Twitter will be able to define and manage to a finer grained SLA on the service as we are managing and monitoring at all layers. The data center will house a mixed-vendor environment for servers running open source OS and applications.
So hang in there folks, Twitter is trying hard. Unfortunately, while I believe that they are doing the best they can it will not be enough for a our world of “What have you done for me lately?” Right now, people aren’t very happy with Twitter and as they say in baseball “You’re only as good as your last at bat”. If Twitter keeps striking out that will not help the cause one bit.
Here’s to less Fail Whale appearances and some semblance of stability for Twitter in the future.
Your thoughts?
See the original post here:
Twitter Building Dedicated Data Center
Written on July 19, 2010 by admin
Filed Under: chat
Many applauded Google s decision to stand on principle and stop censoring itself in China at the beginning of this year. Actions have consequences however and in this case Google s righteousness seems to have strengthened its biggest rival in China Baidu a made-in-China search engine whose company is more than happy to embrace censorship….
Charter Business Bundle® Get High Speed Internet & Telephone for Only $99/Monthly. Limited-Time Offer!
Read the original post:
Baidu Profits From Google`s China Exit
Tags: beginning ,business ,china-at-the ,china-baidu ,its-biggest ,principle-and ,search-engine ,speed ,speed-internet ,stop-censoring ,telephone ,the-beginning ,year
No Comments
Written on June 22, 2010 by admin
Filed Under: Object, book, marketing, seo
Earlier this year at our SMX search engine marketing conference, we hosted a special “all-search” version of Ignite. Got 5 minutes? Then watch as speakers cover how PageRank compares to “DateRank,” how well Google itself does SEO, why never to give money to search start-ups trying to beat Google in a garage and much more.
For [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
The rest is here:
Ignite SMX: Give Them 5 Minutes, They’ll Give You DateRank, Circus Life & More!
Written on June 22, 2010 by admin
Filed Under: Object, book
Do you favor one search engine over another when building links? I have a favorite for general searching, but when it comes to link building, I don’t use just one. Ask, Bing, Google and Yahoo! each offers a unique set of search options, I use all of them for a wide range of results. Here’s [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Read more from the original source:
Four Engines, Four Ways To Generate Links
Tags: a-unique-set ,a-wide-range ,each-offers ,engine-over ,give-money ,itself-does ,link-below- ,much-more ,original ,search-options ,the-headline ,yahoo ,year
No Comments
Written on June 22, 2010 by admin
Filed Under: Object, book
A turd isn’t viral. One of the mistakes that most people make when promoting viral content is that the material isn’t viral, they are putting out lackluster, half-baked turd-like content in order to be “social.” That’s not how social media works.
What do I mean? Well, generally you get results that equal the amount of time [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Go here to read the rest:
Quality & Originality: The Keys To Viral Success
Tags: a-wide-range ,amount ,book ,engine-over ,get-results ,material ,mistakes ,much-more ,original ,putting-out ,search-options ,the-mistakes ,yahoo ,year
No Comments
Written on June 18, 2010 by admin
Filed Under: Advertising, marketing
Pssst!
Wanna buy some hot charts and industry predictions for the US online advertising industry?
Good, I’ll need about 700 portraits of George Washington, in green, and they’re all yours.
OK, joking aside.
If you have $695 lying around, and absolutely need to know the inside track on the growth of the online advertising space in the US, then eMarketer would love to hear from you. I’ve not seen the report, but it promises 34 pages and a whopping 51 charts. Who doesn’t like charts?
Below is one of said charts:
As you can, after a decline in 2009, online advertising spend is set to make a big comeback this year–with a 10.8% growth rate. The four years after that look pretty darn good too!
What’s leading the growth this year?
One contributor to the altered 2010 estimate comes from the quicker-than-expected uptick in the US economy. This shift has a twofold effect: more shopping by consumers, most readily seen in search ad expenditures, and a greater willingness among companies of all sizes to spend a bit more for marketing in general.
I guess eMarketer is hoping that confidence will result in your willingness to spend seven hundred bucks on its report. 
Original post:
US Online Ad Spending to Grow 10.8% in 2010
Written on June 17, 2010 by admin
Filed Under: Object, book
Via paidContent comes news that Google might launch a micropayment system for newspapers by the end of the year. paidContent references this article from the Italian newspaper La Repubblica, which says Google is encouraging publishers to try out a system called NewsPass.
In its article, paidContent describes NewsPass like this:
La Repubblica says that, with Newspass, people [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Read the original post:
Google Prepping A Payment System For Newspapers: Report
Tags: article ,article-from ,full ,google-news- ,italian ,link-below- ,might-launch ,original ,repubblica ,system-called ,the-headline ,year
No Comments
Written on June 17, 2010 by admin
Filed Under: book, marketing, seo
It’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email. Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a company’s bottom line.
With the economy recovering slowly, what will 2011 bring? Are social media and content marketing the glue that brings multi channel marketing together? Is 2011 finally the year for mobile? Will companies focus on more holistic online marketing?
We’d love to hear your opinions in the 2011 TopRank Digital Marketing Poll. Please take the poll here and share it, post it, bookmark it, like it and lick it if you want:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Thank you for taking the poll and we’d sincerely appreciate your help promoting it. We even have an awesome short URL for you to share: http://tprk.us/dm2011
Last year we had over 500 responses and would love to be able to exceed that number this year.
We realize there are a lot of choices in this poll and appreciate your time and participation a great deal. Our last digital marketing poll was of great benefit to many of our readers and we hope to tap into your expertise and opinion on a topic of interest to every digital marketing professional.
We are absolutely interested in your comments about this poll and about your opinion on the future of digital marketing. Did we leave any tactics out? Should we have?
Gain a competitive advantage by subscribing to the
TopRank
Written on May 15, 2010 by admin
Filed Under: marketing
This week one of the richest and most influential men in business and the world, Larry Ellison, founder and CEO of Oracle Systems, gave his opinion on corporate blogging. Well, at least he gave his opinion on one attempt at corporate blogging and it strikes right at the core of some things that the social media and Internet marketing communities claim as near and dear to their heart.
Ellison attacked what many have held up as one of the prime examples of a company creating content through executive blogs and more. In fact, he didn’t just attack it; he crushed it.
The focus is on the Sun Microsystems purchase that was completed in January of this year. Sun’s former CEO Jonathan Schwartz, who resigned his post with a tweeted haiku in February of this year, has gotten a lot of attention for his CEO level outreach through blogs. I have even admired it. A quote from Ellison though, makes it clear what his stance is on the matter. This comes from InformationWeek.
“The underlying engineering teams are so good, but the direction they got was so astonishingly bad that even they couldn’t succeed,” said Ellison. “Really great blogs do not take the place of great microprocessors. Great blogs do not replace great software. Lots and lots of blogs does not replace lots and lots of sales.”
Sun became the poster child for content creation that came from all parts of the company. Trouble is the company lost $2.2 billion last year so Mr. Ellison may have a point here. It’s like writing a journal while the Titanic sank. If someone actually read it there may be value but the bigger issue of impending death outweighs it by far.
I think Ellison views this corporate foray into blogging as if Schwartz is a modern day Nero. As Sun Microsystems crashed and burned around him he was blogging much like the Roman emperor played his lyre while Rome was being consumed by fire. I wonder how he feels about the efforts by Oracle execs to blog? Is that adding to the bottom line of Oracle these days?
So is this call for transparency and openness throughout companies really necessary if it doesn’t add to the bottom line? Or could it be argued that if there wasn’t the blogs that kept some Sun customers engaged that the company may have failed even more severely?
Were there any metrics in place to see what effect the culture of blogging at Sun had on the bottom line? If not, was this just a spectacular PR play that got people to pay attention to Sun’s willingness to “communicate” rather than concentrate on keeping the business afloat?
We would LOVE to hear from any current or former Sun bloggers or employees to get your take on this. There are more questions being posed here than answers so any help would be appreciated. Did this culture of blogging cover up a bad business plan that was doomed to fail despite some of the best engineering talent as Mr. Ellison claims or was it really just as exiting CEO Schwartz said in his farewell tweet.
Financial crisis/Stalled too many customers/CEO no more
I think if you asked Larry Ellison he’d tweet
Wrote too many posts / While company crashed and burned / There’s the door use it
So what’s your take and if you can give it in a 5/7/5 syllable format then you get extra points for having nothing better to do this fine day.
Read more:
Oracle’s Larry Ellison Weighs In On CEO Blogging
Written on May 14, 2010 by admin
Filed Under: Advertising, marketing, seo
In an attempt to possibly calm people’s nerves about the state of the online advertising industry, the Interactive Advertising Bureau and PricewaterhouseCoopers highlighted the year over gains in Internet advertising rather than the decline between Q4 ’09 and and Q1 ’10. Of course, that decline is the new ‘normal’ considering the heavy concentration on advertising during the holiday buying season. It hasn’t always been that way though.
The chart below tells the story of an industry that is certainly hitting a plateau of sorts as it charts Internet advertising revenues by quarter since 2001. Q4 to Q1 drops were not the norm until they started in Q1 2008.
What one makes of these numbers and the trending seen is really a matter of perspective as is all interpretation of business data. The year over year increase is encouraging unless you decide to say that since Q1 of 2009 was so bad that the increase is to be celebrated in a cautionary way. This year’s first quarter just got back to the levels of Q1 2008 (even surpassing by a bit) so while the increase is invited it is by no means an indication of growth. Recovery maybe. Scratching and clawing our way out of the abyss? Kind of. Growth? Not so much.
So while this can be officially touted as the largest first quarter ever it is just by a small margin and it is barely squeaking past a record set 2 years ago. Things may be getting better but moving forward it may be a prudent move to look at any growth in terms of what it is really saying.
Just as SEO has evolved to concentrate on conversions over ranking, the way we measure success in the Internet marketing industry needs to recognize that we too may have to look at things differently. We have suffered during this time and nothing, including the wonderful Internet, is impervious to taking a hit moving forward in the new world economic order.
Your thoughts?
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
Go here to see the original:
Internet Advertising Sees Q1 Year Over Year Increase
Tags: a-prudent-move ,about-the-state ,Advertising ,even-surpassing ,forward-it-may ,general ,increase ,internet ,look-at-things ,marketing ,seo ,time ,touted-as-the ,wonderful ,year
No Comments
