Posts Tagged video
Written on September 2, 2010 by admin
Filed Under: book, marketing, seo
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did end up sending anything to Aaron even though he was incredibly patient and went out of his way to make it easy.
I know what you’re thinking: Smart AND nice guy? Yes indeed, that’s Aaron and now he’s on a blog tour to promote his new book, graciously stopping by Online Marketing Blog with a video recognizing how TopRank Online Marketing “Acts Like Content” (Chapter 7) as well as offering insights from the book on the value of content for marketing. Overall, the book offers 20 lessons “straight from Google’s playbook” that I think you’ll get a lot of value from. Check out the video:
Aaron also talks about a blog post by TopRank’s Adam Singer, 10 Keys to Content Marketing, that offers specific tips and guidelines on how marketers can make their brands memorable. He finishes up with a freestyle rap that you’ve got to hear. Well done Aaron and thanks for the TopRank Marketing love.
Be sure to check out the Googley Lessons site and blog tour page to see where Aaron is going to show up next. You can check out his book at Amazon and anywhere else great marketing books are sold.
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Written on August 31, 2010 by admin
Filed Under: Advertising, book, marketing, seo
Posted by Dana Lookadoo
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Day 1 of SEOmoz Pro Training was like being at a race track. The course careened from clicks to conversions and from search results to landing pages. The audience watched 9 speakers drive their search marketing race cars at speeds faster than fingers can type. Given the finger-breaking speeds, it was fortunate all SEO fans were well fueled - beginning with a healthy breakfast buffet, mid-morning energy bars, lunch (more all-you-can-eat) and a scrumptious mid-afternoon pit stop with fresh cookies and treats. After everyone was fed each time, it was off to the races.
Todd Freisen was in the sports booth service as emcee, host of ceremonies, referee, judge and time keeper. The event was like a well-oiled machine. Maybe that’s why they call Todd, “Oilman.”
When I said “yes” to attending the Mozinar on a Press Pass, I didn’t realize I was going to be covering a sporting event. GoodNewsCowboy asked me how I was going to recap and condense this “wild ride.” I realized there was a lot of horsepower on-stage and that we were at the SEOmoz Training Raceway.
Mozinar fans experienced exhilaration and gleaned insights as we watched performance race car drivers present their seminar presentations. The following race highlights are condensed from 32 pages of notes. I strongly suggest you buy the Pro Seminar DVD when it’s produced so you can see under the hood for yourself.
From Clicks to Conversions with Local, Social, Analytics and SEO in Between
1st up: Rand Fishkin had pole position and drove a car with a most unusual name, “It’s a Mad, Mad, Mad, Mad SERP.”
The results we are seeing in blended search results are even more unusual, starting with changes of the past 2 weeks. For those who attend SEO races regularly and are watching Google, this may be old news. For others, brace yourself. A branded search can have more than 2 results. Rand explained:
- You have to be seen as a brand.
- You have to have lots of links pointing to those pages with the brand name.
- You need to have a high volume set of people searching for those terms, so off-site advertising and media buys can influence the SERPs.
Changes to Image SEO was next, and guess what? Google has a new image search interface.
- Image results don’t always match image SERP’s order, i.e. images for the artist “manet.”
- Understand, and be prepared. You will not always get the same position in the blended results, leading to frustration.
- Image SEO value is reduced by the new overlay.
The image below results from clicking on one of the images for the artist “manet” and clicking on an image
Tip: Write some JavaScript that breaks the overlay to avoid having the image overlay. Not only does it produce the longest, ugliest URL, but “it’s just an invite to right click and steal this image.”
Rand covered 10 Tips for Image Rankings. (Since we are in race synopsis mode, we’ll speed through this.) One quick takeaway was the minimum image size:
Image Pixel Size - If you go smaller than 400×300 pixels your chances to show in image search are dramatically decreased.
So you don’t have to remember any formulas, basic on-page SEO factors for image SEO include page title and surrounding text.
Video SERPs
It’s or easier to get into video SERPs than to get into the regular SERPS. There is lower competition than ordinary results (most of the time), so take the opportunity. Follow this inclusion process to enter your video race for top ranking:
Step #1: Embed Video Content on Your Pages
Step #2: Create Thumbnail Images for Videos
Step #3: Build a Video XML Sitemap & Submit
Step #4: PROFIT $$$
See Google Webmaster Tools for Video to learn more.
Rand’s foot stayed pedal-to-the-metal as he showed how to produce Rich Snippets in the SERPs. Why is this important? This is where you get most of your clicks. His closing remarks were retweeted with fervor:
“If you can stay on top of this, you will have a big win. It demands full-time SEO.”
2nd up: David Mihm was full-speed as he raced through “Ranking in Competitive Local Results.” He explained:
Straight from Google’s mouth:
Local intent is 20% of total search volume (April 2010)
And who would imagine that local results could equal 100% of page 1? Try a search for “dentist chicago.” (If it’s not 100%, it’s close.)
Google organic results are not, however, the dominate factor for local search. Neither are results from Yahoo! or Bing. Local search is now:
- Craigslist
- Twitter
- FaceBook
- Citysearch
- Google Products
- Mobile devices
- Garmin GPS
- Wikipedia
- Virtual Augmented Reality
Understand that local requires a different mindset from traditional SEO, because the ecosystems vary:
- Traditional SEO is about optimizing websites.
- Local SEO is about optimizing locations.
Takeaway:
“It is essential to have a holistic local search marketing strategy.”
“Even if all your boss cares about is that friggin’ 7-pack!”
Resources to claim your listings:
“The Big Three” major data providers:
Citations - David recommended a new citation finder tool by Darren Shaw & Garrett French: Whitespark.ca Citation Finder
Find local SEO resources on GetListed.org.
3rd up to race: Dan Zarrella racing in the “Science of Twitter” car. Dan warned us he talked fast. Pro Seminar attendees listened attentively, but given the subject was Twitter … many tweeted insights into how one can get clicks and retweets.
Tags: Advertising ,analytics ,browser ,business ,community ,google ,image ,images ,local ,marketing ,science ,scientist ,seo ,video
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Written on August 27, 2010 by admin
Filed Under: marketing
What happens when you don’t add Google TV to your television?
Apparently, it turns into a freaky, one-eyed, monster that terrorizes your house, that’s what!
Check out these ads that are running to promote Logitech’s partnership with Google TV.
(Hat-tip)
Go here to see the original:
Get Google TV or Get Terrorized by Freaky Mutant Televisions [Video]
Tags: are-running ,check-out-these ,google ,house ,logitech ,marketing ,out-these ,television ,turns-into ,video ,you-don ,your-television
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Written on August 27, 2010 by admin
Filed Under: book, marketing, seo
Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own Army story: “Would you like to go skydiving with the US Army Golden Knights?”
Who are the Golden Knights? In 1959 13 men joined together to form the Strategic Army Corps Sport Parachute Team, to compete in the communist dominated sport of skydiving. The team performed so well that on June 1, 1961 the Army maded them an official parachute team and the Knights (men and women) have been wowing audiences at air shows ever since.
Greg is a well known “social media guy” and works with the Army account for his agency. At first I was uncertain about the jump, but after looking at the competitive skydiving team’s website, YouTube channel and blog, I decided it was worth checking out.
One thing Greg didn’t know when he invited me was that I spent several years on active duty in the military. We later discovered I was stationed on the same base in Alaska as his Grandfather. My experience as a small town kid from Minnesota being exposed to a completely different world of the military allowed me to grow and mature in new ways.
My short experience with the Army exposed me to structure, challenge and reward in combination with raising my awareness of teamwork and a sense of purpose that was instrumental in the development of things like character, integrity and confidence – All essential for success as an entrepreneur and business owner.
Also, without the Army college fund program, I would not have been able to afford a University education. So, while it was by no means a career for me, my personal experience with the Army left me a different person, better in many ways, than before I joined. It is with that backround and my interest in the Army Golden Knights’ use of social media that I accepted the offer to jump from an airplane for the first time in my life yesterday.
Disclosure: The U.S. Army paid for my transportation and accomodations in Addison, Texas where the jump occurred and I agreed to write a blog post however I wanted.
Meet the Army Golden Knights
The competitive skydiving team of men and women that make up the Golden Knights are the best of the best skydivers in the world. These men and women have many thousands of jumps under their belts and participate in competitions all over the world, making them truly unique individuals and part of a very elite group.
I watched videos on YouTube of the Knights in competition as well as the tandem jumps I would be taking. These videos included VIPs like President George W. Bush, celebrities like Vince Vaughn and well known Digerati like John Pozadzides, CEO of Woopra. This gave me a pretty good idea of what to expect. As a marketer, I’m fully aware of how effective video can be at telling a story, but being able to watch videos of the Golden Knights do what they do was equally impressive as it was confidence building in that I would be in good hands.
The Golden Knights Use of Social Media
The Golden Knights have an official website as well as a blog, YouTube Channel, Flickr, Facebook & Twitter. Several of the Knights also maintain their own Twitter accounts and blogs. The content published on these social channels gives potential candidates great insight into the life of a competitive skydiver.
The Knights are a publishing entity like no other I’ve seen. On the day of our jump, nearly every Army Golden Knight had still and/or video cameras on their helmets. SFC Dave Herwig was busy all day editing videos as they came in for uploading to YouTube and posting online. The Knights clearly see content and engagement as the key to getting the word out and social media channels are a perfect distribution and community building platform to that end.
Skydiving with the Army Golden Knights
I was not jumping alone of course, there were several other digerati types like Chris Pirillo, Cali Lewis, Trey Ratcliff, Dave Curlee, Scott Ellis, Vi Kim Vu, Frederick Van Johnson, George Ruiz, Jay Batson, Pelpina Trip, John Pozadzides, and Giovanni Galluci jumping as well. Our itinerary called for us to get breakfast and meet early in the morning at the hotel and walk over to a soccer field area where the jump would occur.
This event never would have happened without Carolyn Sullivan from Weber Shandwick & SFC Dave Herwig from Army Golden Knights aka Army social media guy
SFC Mike Elliott starts off by giving a pre-jump briefing
This puts jumpers like Frederick Van Johnson, Vi Kim Vu & Pelpina Trip and the rest of us at ease.
Next we suited up as Scott Ellis has done here
Then we headed to the plane used specifically for tandem jumps
The Army Golden Knights showed their stuff
A perfect landing just 20 feet from the spectators. Amazing accuracy from 2 1/2 miles up.
Media savvy Army Golden Knights are well-equipped to document their jumps on video and photos
After the jump, off came the yellow jumpsuits, which were hot! Rachel, Pelpina & Cali
Major Smith & Lt Col Martin made sure everything ran smoothly.
For more photos, I’ve put some up on Flickr and Facebook. When the Army and Weber Shandwick share the video taken of my jump, I’ll post that here as well.
I have to say, this experience was a blast. The men and women of the Army Golden Knights are true professionals and it was a priveledge to have the opportunity to do a tandem jump with them as well as learn more about what they do.
Thank you to Greg Swan and Carolyn Sullivan from Weber Shandwick for making the offer. Thank you to the U.S. Army for having me along and for all that you do for our country. Thanks to the organizers of OpenCa.mp as well for such a great event.
Here’s a pre-jump interview Cali Lewis of GeekBeat.TV did with Mike and Dave of the Golden Knights that will give you even more info about the Knights and the event:
Next up: Speaking of which, OpenCa.mp and all the WordPress, Drupal, .NET and Joomla! education you can shake a stick at is where I’ll be this weekend. I’m presenting a session on Social SEO for Blogs after Brian Clark and Chris Pirillo give their presentations on blogging. It should be a great event and be sure to watch for a few liveblog posts on some of the sessions.
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Tags: development ,flickr ,golden ,marketing ,online ,online marketing ,presentations ,social ,social media ,video ,yellow
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Written on August 26, 2010 by admin
Filed Under: Object, book, marketing, seo
Posted by Danny Dover
Tags: advice ,book ,comparisons ,ecommerce ,images ,marketing ,people ,personality ,post ,price ,seo ,shoe ,shoes ,source ,video
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Written on August 23, 2010 by admin
Filed Under: marketing
You may or may not have heard about Google’s latest test with search results. If you did, you have likely already formed your opinion on this experiment. If you haven’t check out the video below from Rob Ousbey. In the interest of not trying to influence your take on this particular Google experiment I won’t tell you my opinion just yet.
So Pilgrim readers, is this something you would like to see as part of the Google search results?
Original post:
Google Tests “Moving” Search Results
Tags: a-great-idea ,action ,formed-your ,influence-your ,interest ,internet ,marketing ,privilege ,search ,video ,with-search
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Written on August 23, 2010 by admin
Filed Under: Object
Rob Ousbey documented on video how Google is testing a feature where the search results on the page are updating as you type your search query. This is a form of search query refinement and Google Suggest that dynamically modifies the search results on the page as you type.
Here is his video:
The internet [...]
*** Read the full post by clicking on the headline above ***
Go here to see the original:
Test: Google Updating Search Results As You Type
Tags: are-updating ,google ,google: web search ,headline ,page ,refinement-and ,results-on-the ,search ,search-query ,search-results- ,the-headline ,the-page ,updating-as-you ,video
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Written on August 23, 2010 by admin
Filed Under: Object
If you search for an image on Google Image Search and then mouse over the result, Google will let you find “more sizes” of that image. For example, I searched for [cow] and hovered my mouse over the first result. As you can see, there is a link to “more sizes” for that [...]
*** Read the full post by clicking on the headline above ***
Read the rest here:
Find More Sizes Of That Image On Google Images
Tags: and-hovered ,google ,google: images ,headline ,more-sizes ,mouse ,refinement-and ,results-on-the ,the-first ,the-headline ,the-page ,video
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Written on August 19, 2010 by admin
Filed Under: Object, book, marketing, seo
Posted by Danny Dover
Tags: advice ,best ,facebook ,google ,internet ,news ,opinion ,people ,post ,seo ,software ,time ,united-states ,video
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Written on August 18, 2010 by admin
Filed Under: Advertising, marketing
When Sony released the home video recording system in the late 70′s, TV networks and studios tried to have them run out of business. Universal Studios even sued the company in court saying that Sony was advocating home copyright infringement (Universal lost). An even bigger concern was the fact that the new technology allowed home viewers to skip TV commercials and it was thought that this would bring about the end of TV advertising as we know it.
Thirty years later, ad skipping technology has improved with the advent of the DVR but networks are still selling commercials. You’d think we would have learned something from that, but we haven’t.
Now, networks are up in arms over Google’s newest offering, Google TV. The internet giant is looking to give TV viewers access to a nearly unlimited supply of TV by connecting their television to the web by way of a black box. The viewer would then use the Google TV search to locate old episodes of “My Mother the Car” which were being housed on the studio’s website. Voila! No more mindless infomercials at three in the morning. Now you can watch what you want, when you want.
Nice, but who’s going to pay for it? Would anyone buy ad time on a forty-year old sitcom? If so, at what rate? Certainly not at the same price they pay for 30 seconds on a Thursday night.
Quoting a recent article in the LA Times,
“The company continues to advocate an advertising auction model that’s been successful in its core search business, whereby search terms are sold to the highest bidder. That makes perfect sense for a manufacturer selling digital cameras, but it would be disruptive for network ad sales, where prime-time hits are bundled with other less-popular shows so that the winners pay for the losers.”
Google says not only will their model work, but it will open up TV advertising in a way we’ve never experienced before and and I have to agree. The same studios that fought the home recorder, now earn billions on DVD sales. The DVR has proven to be a boon for smaller networks who can’t compete with the big boys. The Live Plus 7 Nielsen ratings have helped those networks pull in more ratings points and in return, more dollars.
Google TV is the next big step toward true interactive TV marketing. Like the song you’re hearing on your favorite? Press a number on your remote control and download it now through iTunes. My first marketing job was with a company working on that very technology. But it was long before the DVR and web TV so it never came together.
Now, the time is right. With more and more people watching TV on their computers and phones, internet driven television is a given. Instead of fighting it, Hollywood needs to start thinking about how to monetize it. For the person who gets it right, it could be the next big California gold rush.
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
Read the rest here:
Google TV: Whose Going to Pay the Bill?
