Posts Tagged twitter
Written on September 3, 2010 by admin
Filed Under: marketing
As I noted in my other post today, Twitter is reporting some serious numbers. 145 million registered users and 300,000 registered apps for those users just to name a few. In the end though it’s just noise unless people are actually using the service.
According to research from Royal Pingdom the increase in number of accounts is translating to usage rates climbing as well.
About the numbers the Pingdom people state
Twitter processed 2.64 billion tweets this August, an increase of 33% over May. Not a bad increase over just a summer. In August, an average of 85 million tweets passed through Twitter every day.
And if you look at the whole year so far, the increase is even more impressive. Activity on Twitter has already more than doubled this year (August had 115% more tweets than January).
As always raw aggregate numbers are interesting but the real need is to understand the how’s and why’s related to that usage. As marketers it’s important not to get into the same game that TV did for years talking about how many eyeballs they delivered but then when pressed for specifics the dance started. The details of the reasons for using the service are much more important than the big numbers.
What if most of that usage came from people who are in the social media industry and were not people who would be prospects or potential retail buyers of a product or service? A lot of activity but no real value, right?
I often wonder if Twitter isn’t going to just become a holding pen of sorts for PR players who put out information to the social media hangers on that use the service the most. Sure they buy things too but that becomes a niche market for actual buyers because their total numbers are completely disproportionate to their use of the service.
What it does become is a great place to get the word out to people who are desperate to stand out and will promote virtually anything to feel important. Who says feeding on people’s insecurities isn’t a viable strategy?
So go ahead and tell us your opinion of Twitter with regard to how effective it is for marketers. Forget the big numbers just talk about the potential bottom line impact. Is it real or do the big numbers prove to be all show and no go?
Have a happy and safe Labor Day break.
Continued here:
Twitter Usage on the Rise
Tags: a-bad-increase ,a-great-place ,a-happy-and ,a-niche-market ,august ,dance ,forget-the-big ,into-the-same ,pingdom-twitter ,potential ,royal-pingdom ,service ,twitter
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Written on September 3, 2010 by admin
Filed Under: book, marketing
Twitter has made some strides to get the mobile experience working better as of late. They have been very successful in this area which is critical since the geo-location movement promises to make mobile even more important in the not so distant future.
Evan Williams, co-founder of Twitter, gave some telling stats on the Twitter blog
Mobile users have jumped 62% since mid-April
16% of all new users to Twitter now start on mobile (it was 5% before Twitter started doing branded mobile clients)
46% of active users use some sort of mobile Twitter experience
78% of people who interact with Twitter still do so through twitter.com — though that number includes people who use more than one app
m.twitter.com is the second most-used Twitter interface at 14%
SMS and Twitter for iPhone are tied at 8%
Here is a chart showing the most used ways to access Twitter. One thing I will note that while the post started out concentrating on mobile numbers it becomes less and less clear which numbers are about overall Twitter usage and which are about Twitter use overall (at least for me that is).
Of note as well, there are now more than 145 million registered Twitter users that use some 300,000 registered applications to get the most from the service. Remember the days of being excited about hitting 20 million users? Those are getting smaller and smaller in the rearview mirror for sure.
Twitter keeps rolling along but there was no talk about making money. That might ruin the mood of the celebration.
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Twitter Gives A Peak Under the Mobile Nest
Tags: a-chart-showing ,a-day-for ,a-good-feel ,celebration ,keyword ,marketing ,mobile ,ruin-the-mood ,since-the-geo ,suggest-as-part ,twitter ,twitter-apps ,very-successful ,webmasterworld ,while-the-post
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Written on August 25, 2010 by admin
Filed Under: marketing
How much benefit do you get from being part of Twitter’s limited test of Promoted Tweets?
Well, according to one of the participants, Zecco, life is pretty good at the top of the Twitter Search results!
Over the past two months, Zecco sampled 50 Promoted Tweets and measured their effectiveness. In comparison to regular Tweets, Zecco saw an average 50% increase in engagement with Promoted Tweets and 200 to 300% increases in some cases. During this time, the majority of Zecco’s tweets focused on financial market commentary and new product offerings.
Of course, 300% is relative to the baseline. So, the percentage could appear to be more impressive than the actual numbers. Still, it’s good news for Twitter as it continues on its quest to find a revenue model.
I guess my question is this. Will that increase in engagement decline, once Promoted Tweets is available to all and the novelty wears off?
(via)
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Twitter’s Promoted Tweets: 300% More Engaging Than Normal Tweets
Written on August 13, 2010 by admin
Filed Under: book, marketing
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You did it!
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Pilgrim’s Picks for August 13
Tags: book ,california ,corporation ,facebook-live ,first ,general ,offer-in-stream ,picks ,rigging-bidding ,streaming ,the-first ,twitter
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Written on August 13, 2010 by admin
Filed Under: marketing
Tú me amas, realmente me encanta!
That was the cry from Twitter execs when they read the recent report from comScore on the growth of the service worldwide. Latin America is up 305% over last year with a large portion of the users coming from Brazil and Venezuela. They say much of the growth comes from the fact that Venezuelan President Hugo Chavez joined Twitter in April.
Another country caught up in the Twitter boom is Indonesia. 20.8% of that country’s population visited Twitter in June (the month the survey was conducted). Overall, Asia showed an uptick of 243%, way above the Middle East, Africa, Europe and even North America.
Since the survey was designed to measure the growth over the past year, the US and Canada landed in last place with only a 22% change in the number of people using Twitter.
Looking at the actual usage numbers, Asia is on top with 25,121 visitors this past June, with North America and Europe coming in just under that.
The survey also looked at mobile usage of Twitter and there the US was king with 8.3% of smartphone users logging on to tweet in June. The UK comes in second with Germany coming in third. These numbers are pretty sad considering that Twitter was originally designed for mobile use. Looks like most of us are Twittering from our home or office instead of instant messaging or sending an email.
The comScore report measured Twitter usage in 41 countries around the globe and growth was evident across the board. There was a 109% change worldwide and there’s every reason to believe that the growth will continue particularly in Latin America and Asia. For marketers with a global message, now would be a good time to mount that new Twitter campaign, while the program is still fresh, exciting and not over-saturated.
Graphic: comScore
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Latin America Shows Triple-Digit Growth in Twitter Usage
Tags: america ,book ,brazil ,corporation ,europe ,first ,general ,latin-america ,past ,president-hugo ,service ,the-first ,twitter
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Written on August 12, 2010 by admin
Filed Under: Object
As rumored yesterday, Twitter has launched an official “Tweet” button that’s available to all web site owners. You can see it in action already right here on Search Engine Land — look how well it plays with others in the sharing options for our Tweet button story from yesterday:
The Tweet button builder has some cool [...]
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Twitter Launches Official Tweet Button
Tags: button-builder ,from-yesterday ,google ,google: voice search ,has-launched ,headline ,here-on-search ,little-easier ,right-here ,the-headline ,the-sharing ,twitter
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Written on August 11, 2010 by admin
Filed Under: marketing
They’ve been twittering about it for awhile now and today HootSuite rolled out their Freemium pricing plan which goes into effect immediately for new users and next week for all current subscribers.
The packages range from free to 99 dollars a month. The deciding factor for most of these plans is how many accounts you run and how many team members you need to run it. Since the pricing plan is mostly aimed at businesses, the higher levels include enhanced stats and even a branded short URL as part of the premium plan.
The only thing you’ll get for free going forward is 5 accounts, 1 RSS feed and no additional team members. You’ll also have to deal with ads. If you don’t pay, HootSuite is going to make their money by placing ads in your Twitter stream. Interesting. . .
The worst thing about this roll out is the lack of detail. There’s a chart showing the tiers but there’s not a lot of explanation in regard to what each item means. For example, “enhanced stats,” is that more than they’re currently offering or will they be removing current stats from non-paying users.
Also, “ad free” – for those who choose not to pay, what kind of ads and how often? If I’m a marketer, can I get in on this?
HootSuite is getting around the questions by saying that you can have a 30 day free trial of any service level. ‘This period will allow you to experiment and discover which plan best fits your needs,” says the HootSuite blog.
Unless you need team members, most small businesses will likely stick with the free version, though I know of clients who will have a problem with the 5 network limit.
If you are managing multiple Twitter accounts, $4.99 a month isn’t too much to ask for the service, but it’s enough to make me want to look around at their competitors to see if I can get something comparable for free.
It was speculation before, but now it’s a decision you’re going to have to make if you’re a HootSuite users. Is it worth paying for?
You can click here to see the pricing plans
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HootSuite Rolls Out Paid Plans
Tags: a-chart-showing ,a-month-isn ,a-problem-with ,around-at-their ,been-twittering ,competitors ,deciding-factor ,freemium ,money ,pricing ,questions ,service ,social ,twitter ,with-the-free
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Written on August 11, 2010 by admin
Filed Under: Object
Twitter is planning to launch an official “Tweet” button this week, according to Mashable. The button will come in three forms, according to internal Twitter documents that Mashable has published.
When asked to confirm Mashable’s report and the authenticity of the internal documents, a Twitter spokesperson would only tell us, “Stay tuned.”
The button will be embeddable [...]
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Twitter Preparing Official Tweet Buttons: Report
Tags: button-will ,headline ,official ,official-tweet ,over-the ,report-and ,report-out ,search ,search-today ,the-full ,the-headline ,twitter
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Written on August 10, 2010 by admin
Filed Under: Advertising, Object, marketing
One of the reasons that Twitter is readying its sales team could be the fact that they are also preparing to offer the Promoted Tweets and Trends option to third party apps as well. This is not something that is going to be widespread in the very near future but expect it to happen sooner than later since all the signs seem to be pointing in that direction.
Mashable reports
Twitter is preparing itself and its developers for the rollout of its ad platforms, Promoted Tweets and Promoted Trends, within third-party applications, starting with desktop apps.
The company has made an update to its application programming interface (API) that gives developers access to two new fields related to Promoted Tweets and Trends. These data points aren’t ready for primetime though; it will be some time until you actually see Promoted Tweets in TweetDeck, Seesmic or other third-party apps.
“Over the next few months, we will begin beta testing with a handful of desktop applications,” said Twitter Developer Advocate Matt Harris in a post on the Twitter Development Talk Google Group. “During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem.”
Are you ready for Twitter ‘the business’? Will it be as much fun once there are ads and the like to contend with regardless of where you access the application? Don’t doubt for a second that marketers are fired up for obvious reasons. How users respond to the change in the environment remains to be seen. As for any revenue sharing information there is none at the moment.
My prediction – There will be considerable whining once the advertising shows up in force in Twitter streams (be it on the Twitter site or a third party app). That will create a very small exodus of ‘cool’ people who will protest the commercialization of the once great Twitter. Then there will be about 48 hours of intense discussion in the ‘industry’ about just how this will impact the world at large. This will immediately followed by the exact same cycle about some other ‘news’ item that acts as enough of a shiny object to distract the masses from Twitter’s stuff to someone else’s stuff.
In other words, it will end up being business as usual just with a few more ads to ignore in our lives. Yawn.
Here is the original:
Third Party Twitter Apps to Get Promoted Tweets and Trends
Written on August 3, 2010 by admin
Filed Under: Object
Earlier I wrote about the depature of Yahoo’s Srinija Srinivasan. Yahoo’s lost another person, and another big figure in search, that of Tim Mayer.
Tim just tweeted, as shown above, that he’s enjoying his first “post-Yahoo” day. Tweeted using the Twitter account I personally set up for him ages ago, I might add!
Who Didn’t He Work [...]
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Tim Mayer, Who Worked For Practically Every Search Engine, Leaves Yahoo
Tags: depature ,enjoying-his ,first ,full ,headline ,might-add ,person ,shown-above- ,srinija ,the-depature ,the-headline ,twitter ,wrote-about ,yahoo: employees
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