Posts Tagged twitter
Written on March 19, 2010 by admin
Filed Under: Object, book
Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general.
The Hitwise blog post reported that Twitter [...]
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Stat Rant: Does Facebook Trumps Google For News & Can’t We Measure Twitter Correctly?
Tags: a-little-deeper ,along-the-way ,book ,driving-traffic ,facebook ,features: analysis ,google-news- ,hitwise ,link-below- ,news-sites- ,pokes-at-the ,the-headline ,twitter ,week
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Written on March 19, 2010 by admin
Filed Under: Object, book
Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented.
Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the Twitter API Announcements group.
The Search team is working on [...]
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Twitter Working On ‘Most Popular Tweets’ Search Project
Written on March 17, 2010 by admin
Filed Under: marketing
Even if you don’t watch David Letterman, you’ve seen his infamous Top Ten lists before.
A couple of nights ago, he took on Twitter addiction.
Enjoy!
(hat tip)
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Top 10 Signs You Spend Too Much Time on Twitter
Written on March 17, 2010 by admin
Filed Under: marketing
Apps is now one of those words that has taken on its own meaning in the American lexicon as most people who use it are referring to the apps for mobile devices. Why not since the market is growing at a serious rate because it makes having a handheld device much more interesting than just being a phone and a way to connect to the web.
A study suggests that the growth will be unprecedented in the very near future with bold predictions of billions of dollars being generated in the apps market. Mashable reports on the study which I will allow you to read about before I say anything further.
Lithuanian-based GetJar, an independent mobile phone application store with over 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts a huge surge in the number of mobile app downloads and the overall size of the mobile app market.
According to the study, created by Chetan Sharma Consulting, mobile app downloads should jump from 7 billion in 2009 to almost 50 billion in 2012. By this time, the market will be worth 17.5 billion dollars, the study predicts, despite the expected lower price of mobile apps, which should drop from the current average of 2 dollars per app to 1.5 dollars in 2012.
I bet you can guess where I am going carrying my red flag. Yep, the source of the report is someone who has a vested interest in making the market look ginormous. Also, the information is somewhat appnostic (that’s just another cheap attempt to turn a phrase to describe an app agnostic) because this particular company from Lithuania (red flag number 2?) can’t do anything with Apple apps so they have a vested interest in pumping up the Android and others app market hopes as well.
The apps industry is going to grow. There is no need to commission anyone to make that prediction. It’s a no brainer. As to how big will it get? It’s anyone’s guess and the real intrigue as we move forward is the growing intensity of the battle for the platform of choice between the iPhone and Android devices.
Any predictions on who wins that one?
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Study Predicts Mobile App Market Will Show Significant Upward Mobility
Written on March 16, 2010 by admin
Filed Under: Object, book
Peter Kafka from AllThingsD is guessing that Twitter will be launching an ad platform on or about April 13th.
Some suspected Twitter would announce an ad platform yesterday during Ev Williams Keynote at SXSW but he did not. So why on April 13th?
(1) Twitter’s developer conference, Chirp, is the day after.
(2) [...]
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Twitter To Launch Ad Platform On April 13th?
Written on March 16, 2010 by admin
Filed Under: marketing
Twitter is not content to occupy those little moments you share together when the boss is not looking. It’s not willing to put up with being used merely as a channel to share what you ate for breakfast!
Nope, Twitter wants to be @anywhere and @everywhere.
OK, so officially it just wants to be @anywhere–the name of its new framework–but you’ll soon see Twitter’s real plans are to be everywhere on the web.
According to co-founder Biz Stone you’ll be able to…
…follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page.
Yay, more noise! Ahem, I mean, valuable content being distributed throughout the web.
While @anywhere is not live yet, Twitter has an impressive line-up of sites that have agreed to participate, including Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube.
How will @anywhere work? According to DigitalBeat, those annoying nifty hovercards that Twitter implemented on the web interface will be the carrier for the disease that will infect every web site in the world platform used for @anywhere.
Your 2-cents? Go!
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Twitter Launching @anywhere; Plans to be @everywhere!
Written on March 16, 2010 by admin
Filed Under: Object, book, marketing
While many of us in the marketing world tend to focus on how many followers we have and how to get more, for many Twitter users the other side of that coin is a real challenge: How do I find good people to follow on Twitter?
Twitter itself has underscored the challenge as far back [...]
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How To Find The Right People To Follow On Twitter
Written on March 12, 2010 by admin
Filed Under: Advertising, book, marketing
Reuters has sat somewhat silently in the background of all the hub bub surrounding whether Google should be able to index stories and make money off that content through advertising. That has been an AP fight for the most part. The strategy has helped Reuters, at least in my eyes, because by staying out of the fray they are implying that they are about journalism first. That’s my take and yours may differ which is fine.
What the news organization has not done until yesterday is put out an official social media policy but that’s now complete. Mashable reports
Last night, Reuters released their social media policy, which includes instructing journalists to avoid exposing bias online and tells them specifically not to “scoop the wire” by breaking stories on Twitter.
The strict instruction makes it clear that even though news continually breaks on Twitter first — especially in disaster scenarios — Reuters journalists are to break their stories first via the wire and not on Twitter.
The social media policy in question also addresses a number of other Twitter, Facebook, and online concerns, offering up instructions and recommendations whenever possible.
The relationship between breaking news, social media and traditional news outlets is difficult to define. In one way you never want to limit the ability to gather and report news but the integrity of the news has to be kept in place.
Hence the rub. While social media may allow for someone to get a “scoop” there is the real danger that it ends up being a scoop of crap versus the truth or a clearer picture of a circumstance. Seeing something happen live is very visceral and exciting but it may only be one small portion of the truth and, in fact, could be completely unrepresentative of the totality of a situation. As a result people are shaping opinions and digesting the news based on a “gut reaction”. That’s important but so is gathering all of the facts and then forming a complete picture of a situation, not just a snapshot opinion. Waiting for a wire version of an event at least allows for some more time to gather data and tell fact from fiction.
So having said all of that I think that Reuters and any other hard news outlet is doing something that is essential as we move forward in the new world order of content creation and reality. The integrity of the news has to be preserved and just because social media outlets make it happen quickly in no way makes it more accurate. In fact, it will likely be less so.
Since there will be no way to stop the Twitter journalism that is evolving I hope that the main news reporting entities realize that they could be even MORE important in the future if they still take the time to vet information and then tell the whole story behind the pictures and events that are reported “on the scene”. While I know this is a conservative approach I think it will be critical moving forward for consumers to be able to judge what is fantastic against what is really happening and why it happened.
Maybe that’s going to be the real purpose of traditional news organizations going forward. To present a truly informed version of events and to help us put together the pieces of situations that are always much more complicated than 140 characters or a photo can convey. I think that is necessary and vital.
How does Reuters plan to do this? Through telling journalists to keep their personal stuff personal and to not display any bias that could boomerang on them. Also, having tweets looked at by someone else to ensure everything is above board is discussed. Read the policy if for nothing else to be informed 
.
So what do you think? Is the scoop more important than the whole truth? Is there danger in 140 character versions of events that are often far more complex? How can traditional news organizations maintain the balance that protects integrity but remains timely in the new world order of “report as you go”?
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Reuters Tells Its Journalists That Twitter Does Not Trump the Wire
Written on March 10, 2010 by admin
Filed Under: book, marketing
Social media or networking or whatever it is you want to call it continues to grow at exponential rates of speed. With the “announcement” of Facebook getting its own location based service in place the concerns over privacy and safety of information continue to grow as well. Twitter realizes this concern and is working to make Twitter free from malicious users especially in light of recent phishing attacks that have created some concern in the Twitter world.
In a Twitter blog post entitled “Trust and Safety” the company says that it is concerned and is working to make the world safer for tweeters of shapes and sizes.
Today, we’re launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks. By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter. Even if a bad link is already sent out in an email notification and somebody clicks on it, we’ll be able keep that user safe.
Sounds good and this comes on the tail of a recent Biz Stone post that described what had been going on in Twitter due to successful phishing attacks.
The new feature will not be something that most will notice and Twitter is focusing on one main area of the service that is most susceptible currently to this kind of attack.
Since these attacks occur primarily on Direct Messages and email notifications about Direct Messages, this is where we have focused our initial efforts. For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications.
So Twitter is framing these efforts in trying to earn your trust and improve your safety on a “proactive” basis. I wonder if they are just trying to look like the antithesis of Facebook who throws down tablets off Mt. Facebook and lets the chips fall where they may regarding privacy and other issues. Whatever the reason, it’s the safer way to go in a world where privacy looks to be less available with each passing day.
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Twitter Wants Your Trust
Written on March 10, 2010 by admin
Filed Under: Advertising, book, marketing
Facebook is going to be joining the frenzy to help everyone not only know what people are thinking but also where they are thinking it. As we move more toward a world of this total view of another’s life you can be sure that Facebook wants to be involved. With the rising popularity of Foursquare, Gowalla and other location based “services” it makes sense that Facebook be here. In the bigger picture, however, this is likely to be more about taking on Google for local advertising dollars. After all, money has to be made correct?
The New York Times Bits section reports
Starting next month, the more than 400 million Facebook users could begin seeing a new kind of status update flow through their news feed: the current locations of their friends.
Facebook plans to take the wraps off a new location-based feature in late April at f8, the company’s yearly developer conference, according to several people briefed on the project, who spoke on condition of anonymity because they were not authorized to discuss unannounced services.
In preparation for the introduction, Facebook updated its privacy policy last November. The new policy states: “When you share your location with others or add a location to something you post, we treat that like any other content you post.”
On reports like this where there is the “unauthorized” source that is talking about unannounced services I always have the picture of a clandestine meeting under a gas lamp picture. Two shadowy figures exchange a note and keep walking on a lonely street in the fog kinda thing. Then I wonder who these “sources” are, if they are really unauthorized or are they part of the new age of PR which is more about leaking information than announcing it. Officially Facebook is staying mum.
Meredith Chin, a Facebook spokeswoman, said Tuesday that the company wasn’t ready to discuss any possible location-based features. “We’re constantly experimenting with new things around here, but we don’t have any details to share right now,” she said in an e-mail message.
It appears as if Facebook will remain friendly to the developer community on this one as well according to these “sources”. With estimates that 100 million users access Facebook daily via a mobile device (which represents 1 in 4 total Facebook users) this service is primed for quick adoption for those who like this kind of thing. As a result there is money to be made and allowing a business as usual attitude with the Facebook development community only makes sense.
Of course there will be plenty of concern about security and privacy because Facebook has turned itself into the poster child for how not to do new things and thus open the door to criticism. Maybe this information “leak” is designed to let the air out of any arguments that this new offering will face. I admit, my inner ‘conspiracy theorist’ is strong today.
So what do you think about this new, soon to be (we think), offering by Facebook? Of course, the details are sketchy but you must have an opinion on the general idea, right? Chime in. We’re listening but we’re not telling you from where .
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Facebook Readying To Allow Users To Say Where Their Face Is
Tags: a-lonely-street ,a-mobile-device ,a-new-kind ,book ,facebook-icon ,friends ,information ,into-the-poster ,marketing ,meredith-chin ,occur-primarily ,service ,twitter ,with-the-rising
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