Posts Tagged tuesday-oct-

SMN Webcasts This Week: Bid Rules That Work & Call Tracking & Analytics

Written on October 19, 2009 by admin

Filed Under: Object, marketing

Search Marketing Now hosts two free webcasts this week, both at 1 PM Eastern. Tomorrow, Tuesday Oct. 20, Adam Scott Riff will deliver a presentation “PPC Bid Managements Rules that Actually Work,” sponsored by Acquisio. He’ll explain how to build rules from the bottom up, when (and when not) to use them, and more.
Thursday, [...]



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SMN Webcasts This Week: Bid Rules That Work & Call Tracking & Analytics

Supporting A Global Brand Campaign With SEM

Written on October 19, 2009 by admin

Filed Under: Object

On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a small step back and jot down a few thoughts about what went right, what went wrong, and how to improve next time.



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Supporting A Global Brand Campaign With SEM

American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal

Written on October 19, 2009 by admin

Filed Under: Advertising, Object

One of the factors behind the US Justice Department’s (DOJ’s) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the “4As,” or American Association of Advertising Agencies, [...]



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American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal