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Google’s Issac Newton Apple Tree Logo

Written on January 4, 2010 by admin

Filed Under: Object

Those who visit Google.com today will be reminded that it is Issac Newton’s birthday today. Issac Newton came up with the theory of gravitation and the story behind it. In short, the story was that Newton was sitting by or under an apple tree, when an apple fell from the tree. That [...]



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Google’s Issac Newton Apple Tree Logo

My View From SES Chicago

Written on December 11, 2009 by admin

Filed Under: searchengineguide

by Sage Lewis

I have this theory that at every Search Engine Strategies conference there is a particular theme. I often times have a feeling for what I think the theme will be early in the week. I didn’t really know what it was for much of the week. I think I finally figured it out. Watch to see what I think.

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My View From SES Chicago

This Week in Search for 11/26/09

Written on November 26, 2009 by admin

Filed Under: seo

Posted by Sam Niccolls

New & Interesting Insights Into Google Rankings & Spam from Pubcon

Written on November 12, 2009 by admin

Filed Under: seo

Posted by randfish

Tonight’s post comes via the Pubcon

Social Media and Content Discovery: A Growing Relationship

Written on October 6, 2009 by admin

Filed Under: marketing

While the commercial Internet age is in its teens according to linear age it has some difficulty focusing. Just when users are getting used to a world that is search engine centric there comes along the social web or social media or social networking or social (insert your word here) to truly change how people make sense of the sheer volume of data on the Internet. This change or movement toward the social web is happening at an ever increasing rate and creates opportunities as well as difficulties for those who are trying to harness this power for business.

Nielsen reports at its blog in a post from Jon Gibbs, VP Media Analytics

In the beginning there were ISPs, which then gave way to portals ― aggregators of content and links ― which then led to the rise of “search” as the dominant form of Internet navigation or, how we get to where we we’re going on the web. However, as with most forms of evolution, change is constant, and over the past two years search navigation has appeared to shift to social media.

We continue to see that social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation in a big way. But how? Is social media taking the place of portals and search as the hub of online navigation?

Nielsen goes on to categorize people as either ‘searchers’ who primarily get their data from search engines, ‘portalists’ who use a portal site to access data and ‘socializers’ who use, you guessed it, social media to get their information. As this last group grows there could be some significant implications moving forward for everyone who is using the Internet for business.

As a result the socializer group actually feels that there is too much information on the Internet. Much more so than those who simply use search engines. Think about it. A search engine user takes it on faith (the vast majority of the time) that the entire Internet for a keyword or key phrase is boiled down to just 10 best results. Of course, if they only take their online sophistication that far then the Internet does appear to be easy to manage. Socializers, on the other hand, spend a lot more time online and hear / see a lot more than regular Internet users. It can become very noisy very quickly.

So how do they manage this? Through their online social network of buddies, of course. At this point, now the real recommendations and buying decisions are happening based on what other people, not an impersonal engine says. Hopefully, they are giving actual experience to help their online connections make more informed purchasing decisions. That’s the theory at least. Take a look at the significant differences in how socializers and searchers use various formats for information. Why Wikipedia is even part of the discussion baffles me but what do I know?

So what are you? Searcher? Portalist? Socializer? A little of all of them. Will social media displace search engines as a primary source of information in the near future? What does it mean to you TODAY as an Internet marketer? Share your thoughts and let’s learn from each other.

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Social Media and Content Discovery: A Growing Relationship

A Services “Open Table,” RedBeacon Wins TC50’s Top Prize

Written on September 16, 2009 by admin

Filed Under: Object

Startup RedBeacon, a self-described “Open Table for service businesses,” has won TechCrunch 50’s top prize and $50,000. I wasn’t at TC50 but I watched the demo pitch on video. RedBeacon is the just the latest startup to take aim at the massive local services segment. The demo was elegant and the theory behind the site [...]



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A Services “Open Table,” RedBeacon Wins TC50’s Top Prize

Perfecting Keyword Targeting & On-Page Optimization

Written on August 16, 2009 by admin

Filed Under: marketing, seo

Posted by randfish

How Do I Build the Perfectly Optimized Page?

If you’re in SEO, you probably hear this question a lot. Sadly, there’s no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I’m going to share our top recommendations for achieving on-page, keyword-targeting

A Call For More Questions

Written on July 27, 2009 by admin

Filed Under: blackhat, seo

I’ve gone through most of the questions that were asked and now I’m looking for more. Two things are required to keep this blog going: 1) Motivation (which i’ve been pretty good with this month) and 2) Topics.

The well is starting to run dry as far as what to blog about in the SEO space; what do you need help with? What questions do you want answered?

If you want me to go the offtopic rout and link to things like the theory that time is slowing down and will someday stop or this article that shows has a pic of Endeavour and ISS as it transits across the sun

I can do that. But I have a feeling that most of you would rather me blog about SEO topics. If that’s the case, then please fire away a new set of questions.

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A Call For More Questions

45 Creative, Clever And Effective Blog Taglines

Written on July 27, 2009 by admin

Filed Under: book, marketing, seo

Taglines are perhaps the most underrated and underused elements of personal and business blogs, yet they serve a huge function.

The social web has conditioned us to move through content-based sites quickly, and if we reach a site with an unclear thesis we’re likely to click to the next thing.  You also can’t count on visitors to read your “about” page.  In a world that increasingly moves at 140 characters or less, having a hook such as a clever tagline can make all the difference.

Taglines are your brand’s elevator pitch and help people get a quick snapshot of who you are. It’s your opportunity to be descriptive, catchy, memorable and create a unique brand for your blog.  They also present a great opportunity for keyword inclusion, but not at the sacrifice of stickiness.  Ideally you can combine something catchy and SEO friendly.

To help inspire you the next time you launch a blog – or any type of web publication – I pulled together what I think are some of the more creative, clever and effective taglines from around the blogosphere:

1.  How To Change The World: A practical blog for impractical people

2.  Successful Blog: You’re only a stranger once

3.  Conversation Agent: Connecting ideas and people – how talk can change our lives

4.  Sugarrae: Never mess with a woman who can pull rank

5.  Boing Boing: A directory of wonderful things

6.  PR Squared: It may be the future but you still gotta eat

7.  The Consumerist: Shoppers bite back

8.  Zen Habits: Simple Productivity

9.  Yoast: Tweaking Websites

10.  PR 2.0: The future of communication starts here

11.  CopyBlogger: Copywriting tips for online marketing success

12.  /Film: Blogging the reel world

13.  Broadcasting Brain: Harvesting cognitive surplus for uncanny content

14.  Psyblog: Understand your mind

15.  Lifehacker: Tips and downloads for getting things done

16.  Think Simple Now: Creativity, Clarity, Happiness

17.  Violent Acres: Like you, but with poor impulse control

18.  Bacon Today: Daily updates on the world of sweet, sweet bacon

19.  Shoemoney: Skills to pay the bills

20.  Techno Theory: Technical…Practical…Theoretically Interesting

21.  Publishing 2.0: The (r)Evolution of media

22.  Geek Sugar: Geek is chic.

23.  Smashing Magazine: We smash you with the information that will make your life easier. Really.

24.  A VC: Musings of a VC in NYC

25.  Steve Pavlina: Personal development for smart people

26.  Simply Fired: If you don’t laugh, you’ll cry.

27.  So Good: An absurd look at the world of food

28.  Get Rich Slowly: Personal finance that makes cents

29.  Personal Branding Blog: Navigating YOU to future success

30.  SEO Book: Learn. Rank. Dominate.

31.  The Impulsive Buy: Putting the “ew” in product reviews

32.  PluginID: Plugin to your identity

33.  Kottke: Home of fine hypertext products

34.  Freakonomics: The hidden side of everything (also a book, but a great tagline none-the-less)

35.  Web Worker Daily: Rebooting the workforce

36.  Online Marketer Blog: If Copyblogger and JaffeJuice had a bad-ass baby

37.  Auto Blog: We obsessively cover the auto industry

38.  Advergirl: …yeah, I have an opinion about that

39.  TwiTip: Twitter tips in 140 characters or more

40.  Duct Tape Marketing:  Simple, effective and affordable small business marketing

41.  Apartment Therapy: Saving the world, one room at a time

42.  TechCult: Technology, Twisted

43.  Illuminated Mind: The less boring side of personal development

44.  Don’t Drink The Kool-aid: Join the conversations. Just don’t drink the Kool-aid.

45.  Slashdot: News for nerds, stuff that matters

A few quick observations noted while compiling this:

• It was easy to get quite a few of these as the catchier taglines are sticky enough to recall without even visiting the site
• Only a few of these taglines are conscious of SEO, but it is an opportunity
• Many taglines were part of the image instead of as HTML text on the page, so if you’re going to include keywords be sure that they are text-based or at a minimum, include them as alt text to the image
• Many blogs have no tagline at all, relying purely on their name to tell the story
• Strong taglines make a great first impression
• Descriptive taglines work just fine too if they match the content
• Taglines can work in conjunction with the name of the blog itself – the two support each other
• Simply reading the taglines of sites you already know can provide a mental image of the site
• For blogs with non-descriptive names, taglines become even more important

This is of course an incomplete list, so we’ll turn it over you.  Share your favorite blog taglines in the comments that you think are creative, clever or effective.

Tags: a-great-tagline ,branding ,daily ,facebook ,google ,information ,marketing ,mind ,personal ,seo ,theory ,world

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