Written on July 19, 2010 by admin
Filed Under: Object
Twitter did it; now Foursquare is reportedly in discussions with Google, Yahoo and Bing to supply (or license) its check-in data as a search-enhancer. According to the UK’s Telegraph:
Our data generates hugely interesting trends which would enrich search,” [Foursquare co-founder and CEO Dennis] Crowley said.
“We can anonymise data and [...]
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Foursquare In Discussions With “Everyone” To Enhance Search With Its Data
Written on November 30, 2009 by admin
Filed Under: Object, book
Daily Telegraph writer James Delingpole got worked up yesterday because his colleague Christopher Booker’s story on the “Climategate” scandal mysteriously disappeared from Google. Skullduggery, he pondered? Nothing so dramatic, says Google. The article simply grew too big in length to stay in Google News.
Let’s do the breakdown. Booker’s story of November 28 covered the controversy [...]
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Of Climategate, Googlegate & When Stories Get Too Long
Written on October 22, 2009 by admin
Filed Under: book, marketing
Big day yesterday. Bing announces it is getting Twitter results for its index ahead of Google announcing the same thing. I wonder if that is a balm for Mr.Ballmer that at least he one-upped Google on one occasion. But wait there appears to be yet another rabbit that Microsoft can pull out of its hat. Drum roll please. It’s Facebook! Ok, before we move on which is your favorite; Facebing, bingbook, MicroFace, In Your Face Google or something else? Your input is required 
.
Microsoft is showing some chutzpah in getting aggressive by striking deals with the largest public provider of real search data (Twitter) and arguably THE largest, but not completely public, gatherer of information about what people are doing as you read this.
The Telegraph reports
Sheryl Sandberg, Facebook’s chief operating officer, has confirmed its search deal with Microsoft’s Bing is expected to launch within two months and that Facebook isn’t making any money from the arrangement.
Talking exclusively to the Telegraph at the Web 2.0 conference in San Francisco, Ms Sandberg said: “We should have our public updates integrated into a Bing beta within a couple of months. Unlike Twitter’s data stream, which is already totally public, we have to be very careful about making sure the correct data is streamed.”
This is big news for the search and social media industries as the lines blur further and further. It’s a natural progression, in that it makes sense to be able to search what is being said in real time as well as index alk of this information. Why it hasn’t happened until this point is not about logic but rather it’s about business. It’s easy to sit on the sidelines and write about how it makes sense and why isn’t anyone doing it but it’s quite another to make these things happen so there is business benefit to all involved.
On that point it is interesting that Ms. Sandberg is trying to make it look like Facebook is taking the high road and saying that Facebook does not intend to make money from its data. Huh? Please don’t say that you think we are either that stupid or gullible. It’s the data that you have and the further reach of that data that will make advertisers come to you with their wallets open. OK so there may not be any fees attached for access but there are dollar signs attached to the move for sure.
So this should be interesting for sure. Sandberg made sure to put aside any fears about the data privacy that has been one of the attractive features of Facebook will not be compromised.
Facebook will only stream data from users who have set their privacy settings to “everyone on web”, which Ms Sandberg thinks will allay anyone’s concerns about breaches of confidence.
“Only people who have agreed to share their updates with everyone on the web will have their updates streamed to Bing. This move is about giving people more choices about how they share their information,” she said.
So will you make your information available to everyone? That is the real question here. Facebook has a shady history of TOS shenanigans so it will be important that those who are not savvy (which I venture is the vast majority of Facebook users) are educated as to whether they are or are not opted in to having their information on display for the entire world and not just their friends. I think that will be the real test of how this works or not.
As for me, I am not sure whether I want the world to see everything I do on Facebook. I am doing nothing illegal or immoral (as for matters of taste that is up for debate) but I also like the fact that not everyone is looking at the stuff I put up there. So, let’s sit back and wonder how this will play out. Will it be a winner or just a really good press release? Your take?
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Facebook and bing – Perfect Together?
Tags: a-shady-history ,data ,facebook ,friends ,information ,marketing ,microsoft ,move ,partying ,reputation ,search ,sheryl-sandberg ,some-preemptive ,telegraph
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Written on October 12, 2009 by admin
Filed Under: book, marketing, seo
Seems like just yesterday that the Telegraph was reporting that Twitter was considering the introduction of video tweets into its playbook (actually it was just yesterday). Interesting and scary thought all at once (honestly, do you need to actually see some of the folks who pass along their nuggets of 140 character wisdom?). So while it makes for a nice article and creates the some speculation, what was actually given to the folks at Mashable was even more important. High atop Mt. Twitter the story was given ‘the biz’ by The Biz as an official thumbs down was offered to the rumor. Biz speaks, Mashable reports.
We commented a few hours ago on a claim in the Telegraph newspaper that Twitter is considering the addition of video to the service, and expressed skepticism about the report. That skepticism seems well-founded, as Twitter co-founder Biz Stone replied to our inquiries today by email, essentially debunking the article’s premise:
Haven’t read the piece but no video hosting. 140 characters of text including spaces. You know the drill!
Personally, I breathed a sigh of relief on this one. Twitter and the rest of the world hasn’t yet figured out the 140 text piece of it with search, revenue and any other business considerations you can come up with. At this point in time introducing something like a video offering might serve as more of a distraction than a value add.
Now having said that we should let you know that Mashable’s Pete Cashmore (great Internet marketing name btw) did offer his thoughts on the “what ifs?” and “woulda, shoulda, coulda’s” of video and Twitter with the following.
That said, Twitter does lose out when it comes to multimedia: adding in-line thumbnails for images and videos (even if that content is hosted on 3rd party sites) would make for a much richer experience that could match Facebook’s news feed for image and video sharing.
Aw, Pete, you had to bring up that pesky Facebook thing didn’t you ? There will always be the opportunity for each service to be more like the other and it will keep us all busy in between the time we are logged in to Facebook and Twitter.
So would you like to see video and Twitter as one without the third party assist?
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How Quickly the Rumors Fall
