Posts Tagged such-as-genomic

Prior to Exit, FTC Commissioner Slams Google on Privacy

Written on March 18, 2010 by admin

Filed Under: marketing



We all know that it is virtually impossible for Google to keep a low profile on anything. When you are that big and influential everyone is paying attention and it seems like every time someone breaks wind at the Googleplex it’s news. It’s the price of fame I suppose.

Of course, if you create the kind of stir that Google recently did around its Buzz service and the apparent “mistake” of making way too much information public without asking the users, then people pay close attention.

One of those is the soon to be ex-Commissioner of the Federal Trade Commission, Pamela Jones Harbour. During an FTC roundtable discussion in which she noted that her remarks were her own and not those of the FTC (since she is the acting commissioner until April 6 I call BS on that statement but that’s another issue) and the Wall Street Journal reports

“Protecting consumer privacy is of utmost importance,” Ms. Harbour said during a Federal Trade Commission roundtable discussion about privacy Wednesday, speaking via videoconference from Barcelona, Spain. “Unfortunately, many of the companies that consumers look to as leaders — and that we expect to be leaders — still have not taken this message entirely to heart.”

She went on to rip Google’s CEO, Eric Schmidt as well.

Privacy is a fundamental right that consumers still care about and have expectations for, Ms. Harbour said. Those norms do not change as technology evolves, and the stakes are growing as more information, such as genomic and public-health records, is made available, she said. Ms. Harbour cited recent comments from Google CEO Eric Schmidt, who said during an interview with CNBC, “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

Ms. Harbour said she could not disagree more with that assertion. “The Commission will continue to evaluate consumers’ preferences, and armed with these insights, I hope and expect that the Commission will continue to shape the conversation about the intrinsic value of privacy,” she said. “But make no mistake: The Commission will unfailingly step in to protect consumers where we believe the law has been violated, and that includes violations relating to privacy promises.”

Google’s arrogance, whether perceived or real, doesn’t appear to be serving it well in Washington. If this is the attitude of the exiting Commissioner then they better hope that the next one is a little more Google-friendly. Google’s response to this is what one would expect.

A Google spokesman said in a statement that user transparency and control are “top of mind” for the company. “When we realized that we’d unintentionally made many of our users unhappy, we moved quickly to make significant product improvements to address their concerns,” he said. “Our door is open to additional feedback and we’re continuing to make more improvements based on that feedback.”

While I am not a big fan of government being too involved in anything I am beginning to wonder about privacy more and more. Ms. Harbour’s following statement made sense and made me think a bit.

“Deeds speak louder than words, and this is turning into a dangerous game of ‘copycat’ behavior,” she said. “Unlike a lot of tech products, consumer privacy cannot be run in beta.”

Hmmm. Maybe this is why she is leaving the FTC. She makes some sense here and there appears to be little room for that kind of behavior in Washington these days.



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Prior to Exit, FTC Commissioner Slams Google on Privacy

Google Dominates Enterprise Level Search

Written on March 18, 2010 by admin

Filed Under: marketing



Each month we tell you about reports that have come out which talk about the fact that Google is still leading in search. It pains me to write these sometimes because there is nothing to make anyone stand up and take notice. I think we all get it that Google is the dominant search engine across the board.

Where it can get interesting, though, is just how dominant Google is in search for a major business segment online: the enterprise. The latest findings from iCrossing have been reported by MediaPost. To be fair, the author of the article I am referring to is an iCrossing employee. In this instance, though, there is less concern for results being “skewed” since there is no real advantage to iCrossing in reporting these findings (other than some market exposure, of course).

So what’s the difference between Google in general and Google with regard to enterprise search? Even more dominance. Sorry all of you bing and Yahoo folks who would like to see something else. The reality is that when people are searching for business information Google is clearly the search engine of choice. I know it is for me personally. I’ll let some pictures tell the story.

With Google having 80% of the enterprise search market it becomes a bit ridiculous to consider that bing is gaining on Yahoo and AOL lost 25% of its enterprise search traffic according to the study. It feels nearly irrelevant but considering the overall size of the market can you afford to ignore the 16% of the enterprise search market that bing and Yahoo currently hold?

So rather than ponder the “Why is this so?” questions let’s consider another angle. As marketers, whether you are working with enterprise accounts or not, what percentage of your efforts in search are focused on Google? Is it 80%? Is it higher? How do you really view bing and Yahoo as search options and how much money and effort do you direct to these engines?

Lastly, do you really see these numbers ever changing? If so, how and what might be the cause?

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Google Dominates Enterprise Level Search