Posts Tagged space
Written on February 5, 2010 by admin
Filed Under: seo
Posted by mgalecki
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
A SHORT INTRODUCTION…
We all know that the search engine robots more frequently visit popular pages, i.e. those that have the largest number of incoming links, both internal and external ones. The architecture of a website is usually correlated with the popularity of these pages expressed by number of backlinks:
- Home page has the most backlinks,
- 1st (e.g. product categories), 2nd & 3rd level pages obtain less links,
- finally the least important are deep pages (with articles, classified ads, product pages, etc).
The above mentioned “importance” of web pages versus the web site architecture has been illustrated in one of the Rand’s posts titled “Diagrams for Solving Crawl Priority & Indexation Issues“:
Important pages tend to have a different priority of indexation, and this was also presented very nicely by Rand:
Purple spots are those with the highest number of external links. As it can be seen, the pages which are close, take some of the popularity and they pass part of it further (pink spots). All the other spots stand for pages that are too far from the entrance points of search engine robots, which means that the chance of their indexation is much smaller.
In case of classified websites, which contain a lot of content, the above diagram should include subsequent category listing or search results pages. They are obviously less important than the main category pages, but their indexing additionally influences the indexation of their components - ad details pages. This is particularly important when the listing starts with so called premium ads, which change less often than standard classifieds.
BEFORE THE TEST…
Having this theoretical information, we have decided to see how it is like in practice. We have analyzed a website of http://www.morusek.pl (with animals and pets related classifieds from Poland) which has a total number of indexed pages exceeding 100,000. Using the combination of “site” and “inurl” queries we checked what is the number of indexed pages with a list of classifieds (in Polish “ogloszenia”): http://www.google.pl/search?q=site3A2F022+inurl%3Aogloszenia
The initial results were the following:
To continue the analysis, we excluded the first pages, as the numbers here are influenced by existence of some category pages with no classifieds at the moment, but which are indexable (there are crawlable links in the menu). In addition, to verify the effectiveness of the “site” query, we took into account a number of pages reported by Google Webmaster Tools (GWT) under “Internal Links”. The results were as follows:
WHAT’S IMPORTANT TO KNOW?
The first conclusion is obviously that the higher the page number is, the less probability that the page will be indexed. Secondly, while the actual numbers of GWT and “site” queries vary a lot, the trends (slopes) are almost the same. On average, the chance that the robot will crawl to the next page of search results decreases by 1,2-1,3% per page.
It is also interesting that, according to Google Webmaster Tools, pages from 2 to 4 have a good indexation ratio which later decreases dramatically at the fifth position. For example, for sites with number 4 the level of indexation is 60%, while for pages number 15 it falls below 30% (according to Google Webmaster Tools), or 40% (for the command “site” in Google). This is due to the fact that Googlebots have a much longer way to reach the appropriate link in case of the latter (a link to page 15 first appears on page 12), while there are direct links to pages 2, 3 and 4 on the first pages of search listings (see below):
THE SUBJECT OF THE TEST: INTRODUCING MORE LINKS
We decided to test what would be the changes in indexation ratios if we introduced more links to subsequent ad listings pages. On the first page of each category we added links to the 5th, 10th and 15th pages as show on the picture below:
After a month we tested the changes. Due to inaccurate results returned by the command “site” in Google (number of indexed pages seemed to be greater than the actual number of them) we present data from Google Webmaster Tools (internal links) only:
THE RESULTS
The graph clearly shows us that indexation of pages that were added to the listing on the first page is much higher after the change (pages: 5th, 10th and 15th), and actually equals the indexation of pages 2, 3 and 4.
However, the increase in indexation of pages directly linked from the home page did not affect the indexation of the neighbouring pages. For example, we can see a huge increase for page 10, but there is no change for pages 9 and 11. The conclusion is that for Googlebots these pages are too far from the points of entry. Only category pages for main region have incoming links. To index page 9 of the intersection of categories and regions, the robots would have to go the following path:
- main category page (entry point),
- category page + region (first page of results),
- category page + region (tenth page of results),
- category page + region (page 9
Tags: chance ,first ,google ,home ,level ,morusek-pl ,number ,poland ,post ,robot ,search-engine ,space ,trends
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Written on January 29, 2010 by admin
Filed Under: book, marketing
A new study commissioned by Microsoft is about, of all things, googling yourself. I guess that if someone had used the phrase “binging yourself” there may be laws about that in many states but the irony of this is not lost on me. At any rate, the study shows that there aren’t as many people keeping an eye on what their personal online reputation looks like. Consider the people who are googling other people as a part of their job (ie. human resources types) this could be something that comes back to bite you.
Search Engine Land gives us some of the background
The numbers come from a December survey commissioned by Microsoft on the subject of online reputations. The survey polled about 2,500 consumers and recruiting personnel in the US, UK, Germany and France, and was just released to coincide with today’s International Data Privacy Day.
The chart below says that 42% of the people in the US have googled themselves or looked up their online information using a search engine.
If you would like to get the study it can be found on the Microsoft site.
Either people in Germany and France are more online reputation monitoring savvy or more paranoid but they seem to get the concept more so than the US and the UK.
So what are the pitfalls of not googling yourself on a regular basis (please keep the wisecracks to a minimum)? Ask an HR professional. If you are in the US they are paying very close attention to what is online about you and it can have dire consequences for job hunters.
While those of us in the US may not be Googling ourselves, the Human Resources industry is picking up the slack. According to the survey, 79 percent of US hiring personnel say they review online information about job applicants, and 70 percent admit to rejecting candidates based on what they’ve found. Those numbers drop dramatically for each of the other countries surveyed, with France the most different: Only 23% of recruiters there review online information, and only 14% have rejected candidates.
In addition to search engines which the study showed is the most popular way for HR types to learn about you the are also paying attention to social networking sites, photo and video sharing sites and professional / business networking sites.
One thing to note for you folks who suffer from having a common name that it seems like millions of others do. If you think that you can hide behind the fact that there are a lot of people with the same name all anyone needs to do is add a small qualifier to see just who you really are. I looked at just “Frank Reed” v “Frank Reed internet” and the results are quite different as they are much more directed at me. Any savvy HR searcher is not going to just look at your name and feel like they have done their due diligence.
It’s pretty simple; be careful with what you put ANYWHERE online. We hear that a lot but everyday the reports of ‘stupid human tricks online’ grow. Remember that according to some of the more influential people in this space like Google’s Eric Schmidt and Facebook’s Mark Zuckerberg privacy is not something to be expected anymore. If you are not monitoring this yourself it’s your fault if you get caught not Google’s.
Read more here:
42% of Americans Have Googled Themsleves; None Have Gone Blind
Tags: book ,france ,google ,marketing ,microsoft ,online ,people ,personal ,privacy ,reputation ,social-networking ,space ,study ,survey ,which-the-study
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Written on December 21, 2009 by admin
Filed Under: marketing
As the great Yogi Berra once said, “It ain’t over ‘til it’s over” and the deal between Yelp and Google is the latest proof of that. In the Internet space in particular an extra dose of caution is recommended when hearing a ‘rumor’ (i.e. something that comes on ‘good authority’ and is almost a done deal) to take a step back and give the rumor a chance to breathe. Unlike a bottle of fine wine, though, rumors in this space often go south but that’s just part of the space.
The latest ‘event’ that received the treatment of a lot of attention but didn’t finish as rumored was the ‘deal’ between Google and Yelp. Last week we told you of TechCrunch’s report on the imminent Google deal to purchase Yelp.
Google and Yelp are in advanced acquisition negotiations, we’ve confirmed from multiple sources. And while the deal isn’t done, we’ve heard that it’s very likely to close. The price is supposedly at least $500 million.
Well, TechCrunch reports that this deal has derailed and that Yelp is walking away from a significant offer.
The deal was, as we wrote late last week, in the later stages of negotiation. The two companies had agreed on a price – around $550 million plus earnouts – and were working through the final details of the acquisition.
Then something happened that made Yelp reconsider the deal. Over the weekend they notified Google that they were not going to sell, say multiple sources.
That something must have been pretty big and pretty sudden. These negotiations take a considerable amount of time to get to the point where an anonymous source gets the itch to leak the ‘truth’ to the Internet media press. This information was leaked but apparently there were a few landmines that were not seen or not considered ‘deal breakers’.
One can speculate all day long as to why this deal fell apart but we are not going down that road. In fact, until something is officially noted by either company (which may or may not happen) we’ll sit on the sidelines for now.
So with everything in life and, in particular the Internet marketing industry, step on the rumor mill with your grain of salt handy. As for now let us know if this is good news that the deal fell through or were you thinking there was some good to come out of the acquisition.
The rest is here:
Google and Yelp a “No Go”
Written on December 16, 2009 by admin
Filed Under: Object, seo
I shouldn’t take the bait — Robert Scoble’s latest missive that SEO isn’t important. But sometimes I can’t help myself for wanting to provide some perspective. I’ve covered the space going on 14 years now. I’ve heard the SEO is dead spiel over and over and over again. I feel like a [...]
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Read more:
Is SEO Dead? 1997 Prediction, Meet 2009 Reality
Tags: feel-like ,had-three ,heard-the ,heard-the-seo ,help-myself ,its-list ,search marketing: general ,sem industry: general ,seo ,sources-has ,space ,space-going
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Written on November 16, 2009 by admin
Filed Under: Object
Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it’s come back from the most unlikeliest of sources: Google. Below, a look at the experiment plus reexamining the FTC’s guidelines about disclosing paid ads. Does saying “Promoted Videos” on YouTube rather than “Sponsored Videos” meet these?
For those [...]
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See the rest here:
Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines?
Tags: disclosing-paid ,finally-dead ,google ,google-adwords ,google: product search ,google: user interface ,meet-these ,most ,space ,the-experiment ,thought-paid ,with-holdout
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Written on November 16, 2009 by admin
Filed Under: Object
Many publishers have complained repeatedly that Google and Google News (not the leading online news site) reduces their content to “commodity” status or otherwise adversely impacts their brands. Google’s Fast Flip is a response to this in part.
It offers a more “branded” and visual way to consume news and magazine content from major publishers. We [...]
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View original post here:
Google Fast Flip About To Jump Into Google News?
Written on November 8, 2009 by admin
Filed Under: marketing
Before you jump on that plane to PubCon, don’t forget to make a note in your calendar to attend the Trackur PubCon Social.
Here are the details:
Where: ENVY Lounge located at the Renaissance Hotel–next door to the convention center.
When: Wednesday November 11th from 5:30pm to 7:30pm.
What: Beer, wine and snacks.
Who: All PubCon attendees.
Why: Because you are awesome!
Make a note in your calendar, share it on Twitter, and please join me on the 11th!
NOTE: Space is limited, so get there early!
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
Read more here:
Don’t Forget the Trackur PubCon Social
Written on November 5, 2009 by admin
Filed Under: marketing, seo
Posted by jennita
This post really doesn’t need much of an introduction, so I’ll get right down to it. Pubcon is coming! Pubcon is cooommiiinnnnggggg! It seems like the whole industry might just shut down for a week while we take over Las Vegas (I hope they’re ready for us). This would probably be a great time for spammers to come in and take over our SERPs since we’ll be busy in sessions, going to parties, meeting new people… and gambling (DUDE! It’s Vegas).
SEOmoz will be representing in full force this year. Although we don’t have a booth, you’ll find us lurking in all corners of the event. Here’s a quick lowdown on who will be attending from the moz crew:
- Danny - Say “Danny Dover” ten times fast. What?! It’s funny. Really. (ok I’m tired)
- Scott - He’s coming out from behind the camera!
- Adam - Ping him if you’re interested in user testing some of our new products!
- Jen - Holla!
- Arden - You’ll recognize him by being the friendly one (unlike the rest of us meanies)
- Rand - You know, that guy who always wears those funny yellow shoes
- Gillian - She arrives just in time from her worldwide SEO tour
- Pete - As in Dr. Pete, apparently people only know him by that name.
Speaking of Dr. Pete, don’t forget to check out his post 7 Tips for Surviving PubCon to help you make it through the week.
Party Party Party!
I know I know, quit blabbing and get to the good stuff. SEOmoz will be hosting the 3rd Annual Search Spam / Werewolf party on Tuesday night. Tickets are unfortunately limited to 200 people and are for SEOmoz Pro members plus guests, so be sure to RSVP right away before they’re gone!
Here are the details:
Date: Tuesday, November 10, 2009
Time: 7-9pm
Location: Wynn Hotel - Chambertin Room
Drinks: 1 free drink ticket per person, cash bar after that
This is a great way to meet other people from the community in a fun, laid back environment. There’s nothing better than meeting Matt Cutts for the first time while sitting at a table, cursing him, during a vocal game of Werewolf.
Remember that if you attend you get your own deck of Werewolf cards with 25 well known Search Marketing peeps. Oh! And check this out, this year we have an ALL NEW deck of Search Spam cards. That’s right people, those old cards are now collectors items and you can probably sell them on eBay for millions of dollars. Heh… ok probably not, but if you do I’d like a percentage of the profit. 
Cindy Krum, Todd Friesen and Chris Winfield are on the deck this year. There’s also a mystery coupon!
Who knows, you could be the new Gracious Granter of Re-Inclusion or one of the dubious Black Hats. Perhaps you’re more on the white side of things? Hmmmm could you be in the deck? The only way to find out is to actually come to the party and get your own deck! If you’re not in the deck, you could always have fun with it and try to get people’s signatures on their cards. I actually did that last year and found it to be a good way to find a reason to talk to the “celebrities” (ya do what you gotta do).
Werewolf Game
So what IS this Werewolf game I’m talking about? Well you can find the description & rules here, plus I found this great quote from Ian Kennedy about the game back in 2007:
Werewolf (also known as Mafia) is a great parlor game in which players try and figure out the good guys from the bad guys relying on your ability to read the body language of other players to determine who is telling the truth and who is lying while keeping your role and identity hidden from others. Because the game inspires psychological tactics and gaming, it’s the perfect way for a room full of SEO experts and search engine engineers to unwind after a full day of conference sessions here at Webmaster World in Las Vegas.
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Last year I played the game for the first time. It took me a while to warm up to playing, but once I did I had a great time! I met a bunch of new people, and who knows maybe it even helped me to get this job! (I played Matt Cutts QUITE well I should add). I can say from experience that I was glad I didn’t miss this party, and I can’t wait to play again this year. Be sure to sign up soon as the space is limited! We don’t want you to miss out and not get to see who else is in the deck. It could be YOU! (Yep, I’m in the deck and it says “Jenny from the C-Block” heh)
The moz party is happening before the PubCon Palazzo Lavo Nightclub Party, be sure to also RSVP for that as well. Don’t forget to check out the PubCon blog to get information on all the PubCon parties going on.
Please remember to say hello if you see any of us! But whatever you do, RSVP for the Search Spam party ASAP.
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SEOmoz 2009 Search Spam PubCon Party
Written on October 26, 2009 by admin
Filed Under: Advertising, book, marketing, seo
Many of the people who become successful only do so after falling hard. And some of the people who never fell before becoming successful often let success slip away because they lack appreciation for where they are and what they have. Shoemoney recently published his monthly email newsletter revealing his personal story…and I thought it was well worth sharing.
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I am hearing a lot of great stories from people who have gone through my free shoemoneyx.com course and doing some neat things generating revenue. Please keep sending me your stories. I love hearing them! That is why I made the program!
Now I don’t mean to pee in your cheerios but I want to talk to you and share something with you. Something I feel is really important. Making money online is easy. Profiting from it over the long haul IS NOT.
Eventually everyone’s ship comes in. When your ship comes in what will you do? Maybe your ship just came in?
This is my personal story and dealing with my first big success and how I was able to position myself for the best outcome.
I hit rock bottom about 8 years ago. I was 420 lbs, smoked 2 packs of cigarettes a day, about 60k in credit card debt, and just had lost my job. I also sleeping on my friends couch.
Its important to know what rock bottom feels like. Its important to know what its like to really be hungry. Its important to know what it feels like to drive a 1990 rusty van with no muffler. Its important to know what having massive amounts of credit card debt and what appears to be no way out feels like. Its important to have that feeling that you are a failure at life and maybe that’s all you will ever be.
Now I say that its important but to me it was ABSOLUTELY crucial in developing my mindset for success.
I am guessing you have seen the image of me and the Google AdSense check for 132,994.97 for one month.
Its actually hard to search for anything related to making money on the internet and NOT see it…
The one thing I have never really talked about was the back story on WHY I took a picture of me and that AdSense Check for 133k before taking it to the bank to cashing it.
As I am sure you know Google AdSense is run on your website and you get money when visitors click on your AdSense ad. Almost all of my traffic was coming from Google so I felt it was really a house of cards. If Google felt my website was no longer relevant for the keywords they were sending me traffic then over night I was done!
At the time I was totally new to making money on the internet and I never thought it was going to last.
I took the picture because I always thought that if my websites disappeared tomorrow I could leverage that picture into a book or something… I didn’t really know…
I always had in the back of my mind what rock bottom felt like and I never wanted to experience that again.
In hind site it was even more brilliant then I ever thought it was going to be. Especially that that month was the last month that Google ever sent out paper checks for over $10,000.00 so really nobody will ever have a check.
But I never took my success for granted and I diversified my website income into many other forms instead of just Google AdSense.
I learned how to make money from donations, affiliate programs direct banner sales, selling my own products, and subscription. Within a few months my subscription revenue, Direct banner sales, and affiliate revenue each by themselves dwarfed my Google AdSense revenue.
So I have all this money coming in from the website im all diversified but I still did not really feel safe.
So I started the ShoeMoney blog (originally on googleninja.com before I obtained shoemoney.com) basically just talking about the ins and outs of making money.
Because I had the Google AdSense Check for 133k and some pretty other large screenshots of revenue that I could use to make points on what I was talking about the blog VERY quickly became an authority in the space of making money online. So much so that in its first year that we implemented advertising on shoemoney.com we did over 2007 $100,000.00 in revenue.
In 2008 we boosted that to $490,000.00
in 2009 shoemoney.com will make over $750,000.00 probably closer to 1m in revenue.
But lets take a step back. Because we had built this authority we were able to leverage our audience into starting our own conference called the elite retreat. We started the event in 2006 and have sold out events every year since. Even at a price tag of $5,000.00 per person.
In 2007 we leveraged the blog audience and our contacts and started our own advertising network called Auctionads. Auctionads is truly an amazing success story and one of my proudest accomplishments. We took a company from 0 to 25k active publishers doing over 3 million per month in revenue in less then 4 months and sold the company. That is simply unheard of. It would not have been possible without leveraging our previously accomplishments and taking them to the next level.
So what drives me to keep doing more things?
I can remember that feeling of hitting rock bottom like it was yesterday.
ONLY now the steaks are MUCH bigger. I am now married and have 2 kids. I also have 20 employees that I am responsible for.
So why am I telling you all this.
I want you to recognize what you have and not take it for granted.
I had to hit rock bottom to find myself and really develop a work ethic and drive for more. Maybe you don’t?
Always be leveraging your current position and looking for your next thing.
I have no doubt that everyone reading this will come into money/success eventually. If you love what you do and you keep trying then its just the law of averages. Eventually its going to work. But when it does what will you do?
Until next month,
Jeremy
Here is the original:
The Delicious Motivation of Rock Bottom - The ShoeMoney Story
Written on October 5, 2009 by admin
Filed Under: Object, book
Online coupons have been around for many years, at least a decade. Despite this no publisher or site has arisen to yet win the space. There’s no Facebook of coupons, no Twitter of coupons and, dare I say it, no Google of coupons. Google itself would seem to have missed or mishandled the opportunity with [...]
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Here is the original:
Ask Launches New “Deals” Vertical Within Search
Tags: ask: general ,book ,coupons-and ,mishandled-the ,opportunity ,publisher-or-site ,site-has ,space ,spzmu ,the-space- ,yet-win
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