Posts Tagged snippet

Is Google Deliberately Sabotaging Bing’s Search Listing?

Written on July 10, 2009 by admin

Filed Under: marketing

Despite the millions of dollars Microsoft is spending in an attempt to get us to use Bing, it’s apparently still well aware of the hand that feeds it.

A lot of searchers are still conditioned to begin all web browsing at Google, and Microsoft knows that it’s crucial that Bing is easily found. So, you can imagine their angst at seeing the following in a search for Bing:

Yep, the second result for Bing suggests searchers might wan to stick with Google for a while. Now, if you read the snippet, you’ll see why we even got to this situation–a power outage last Friday temporarily took out Bing’s Travel site.

Apparently, Google’s spider has been on vacation since then:

Notice, Google hasn’t re-indexed the page since July 4th! Do you smell a conspiracy theory? Since when does it take Google that long to revisit a site as popular as Bing?

Bing employees may not be crying foul, but they’re disturbed enough to send a public tweet to Google.

It’s kind of hard to puff up your chest and go cap in hand at the same time, don’t you think?

(via)

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Is Google Deliberately Sabotaging Bing’s Search Listing?

Google Search’s View PDF Link May Go To Google Docs

Written on July 8, 2009 by admin

Filed Under: Object

Typically, when Google shows a PDF document in the Google search results, you see a link to “view as HTML,” in the snippet. Here is a picture of what you see most of the time:

Now, it appears Google is showing a link that reads just “View” and links you to the PDF within a [...]



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Google Search’s View PDF Link May Go To Google Docs

Website Guilty Over Google’s Automated Snippet

Written on June 2, 2009 by admin

Filed Under: Object

The Register reports a Dutch court has ruled against a Dutch web site, where the web site was sued over the automated snippet used in Google for a keyword phrase. When someone searched for [Zwartepoorte] and [bankrupt], Google showed Miljoenhuizen.nl and the snippet in the Google search results for Miljoenhuizen.nl was: Complete name: Zwartepoorte Specialiteit: BMW…This ….

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Website Guilty Over Google’s Automated Snippet

Get More Visitors to Your Website Without Ranking Higher

Written on May 22, 2009 by admin

Filed Under: seo

Posted by RobOusbey At this week’s SMX, Rand made a comment about two big brands that ranked at #2 and #3 for their industry’s generic keyword behind an exact match domain. Referring to SERPs Click-Through-Rate data , he suggested that you could calculate how much more traffic the larger brand could receive from the keyword by moving from position 2 to position 1. At the risk of getting a stern talking to, I’m going to have to ask: really

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Get More Visitors to Your Website Without Ranking Higher