Posts Tagged search-engine
Written on September 3, 2010 by admin
Filed Under: book, seo
No, not like that, but in the good way! 
The following is a guest post by Jim Kukral highlighting one of the most fundamental tips to succeeding online.
Have you ever really taken a step back from all the technical SEO stuff and thought about why Google wins? The real reasons why they have mass-market share and why they continue to dominate? It’s time you should, because once you understand how to start thinking like Google, you can finally begin to go beyond just ranking better, but also how to be a master Internet marketer so you can get more sales, leads and publicity.
After all, once you’ve been found, you now have to convert. Otherwise, it’s a waste of time.
So why does Google win? Because Google is the world’s biggest, and best, problem solver. The truth is that there are only two reasons why we all go online, using Google or not. Those two reasons are:
1. To have a problem solved
2. To be entertained
That’s it. Everything, and I mean everything you do online falls under one of those categories. For example, let’s say you’re planning on cooking your wife her favorite chicken marsala dish for your anniversary. You go online and do a search for “chicken marsala recipes”. Boom, you now have recipes, and videos, and images and cookbooks and all kinds of information to help you solve your problem.
As another example, let’s say you wanted to relax after work and watch your favorite musician play some of your favorite songs. You go to YouTube and do a search for “Rolling Stones Videos” and boom, you’re now watching video content that entertains you.
YouTube, which is owned by Google, is already the number two most searched search engine on the Internet (behind Google of course). That means that today billions of people are actively searching the Internet for video content. That also means that because of the public’s fast-growing massive hunger for content in video form, that regular people and businesses alike are now able to profit from the creation of that said video content.
The truth is, Google (and your business) has to solve problems for their (your) customers, the Internet searcher. If they (you) can’t do that, they (you) lose customers. It’s that black and white.
So I’ll ask you again. Are you thinking like Google? Have you sat down and figured out what your target audience’s biggest problems are? If you haven’t done that you need to do it now. Anticipate what they need. Figure out their pain and then create products/services that take that pain away.
Just like Google.
For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money“, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.
Original post:
Are You Thinking Like Google?
Written on September 3, 2010 by admin
Filed Under: Object
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Texas Attorney General Investigating Google & Antitrust Issues
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its [...]
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SearchCap: The Day In Search, September 3, 2010
Written on September 3, 2010 by admin
Filed Under: Object
In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.)
The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently accomplished [...]
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Continued here:
Google Power User Tips: SERP URL Parameters
Tags: efficiently-accomplished ,for-most ,for-refining ,full ,google ,headline ,looked-at-query ,our-searches- ,results-page ,search-engine ,searches ,searches-are ,the-headline ,the-the
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Written on September 3, 2010 by admin
Filed Under: Object
If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely of carbon, in the form of a hollow sphere, [...]
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Google’s Spinning Buckyball Logo
Tags: 4th-such ,buckyball-or-fullerence ,for-most ,form ,full ,google ,results-page ,search-engine ,searches-are ,such-as-google ,the-form ,the-full ,the-headline
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Written on September 2, 2010 by admin
Filed Under: searchengineguide
by Sage Lewis
This is a question I get asked all the time. Get the final answer right here.
Inspired from this article at Search Engine Roundtable
Be sure and visit our small business news site.
See original here:
Do Keywords In Your Domain Matter?
Tags: answer-right ,engine ,final ,get-asked ,inspired ,keywords ,lewis ,search-engine ,small-business ,spzmu ,sure-and ,time
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Written on September 2, 2010 by admin
Filed Under: marketing, searchengineguide
by Mike Moran
Some of you might know that I like to take Augusts off. While not completely off the grid (I still clean out my e-mail—although I don’t reply much—and I still moderate comments on my blog), I don’t write any blog posts (on my blog or here at Search Engine Guide), and I stay off Twitter. I also don’t read any blog posts or check out what others are saying on Twitter—it’s a social media fast. Each year, it’s interesting to find myself picking up a newspaper again. This year, I did something a bit different, because I actually returned to work on August 25th because of a client need, but I continued to stay away from social media for the last week, just to see what it was like. It’s one thing for me to avoid social media while I am on vacation, but what would it feel like during my work day?
Well, the verdict is in. It felt very strange. As easy as it is for me to drop out of social media while on vacation and just hang with my wife and play with the kids, once I am back at work, it felt very odd to not know what is going on.
I mean, I had been away for three weeks on vacation, so I really had no idea what was happening, but to be working in that kind of darkness was a different experience. The first thing I had to do was to fly to a distant city and make a speech on Internet marketing to hundreds of people. In doing so, I was gripped by this semi-insane fear that I couldn’t make the speech without knowing what is going on. I mean, what if someone asked a question about something that just happened and I didn’t know the answer?
Of course, the speech went just fine. Internet marketing apparently hasn’t changed all that much in the last month (even though apparently the Web died while I was away).
But I also noticed how much I wanted to say, with no one to tell. I usually tweet about where I am traveling, so I had to resist the impulse to tell people about my trip last week. People would send me links to things to read—not only didn’t I read them, but I didn’t tell anyone about them. I’ll probably catch up over the next week and tweet some of them.
But it was the blog ideas that just kept coming. And I wasn’t writing any of them.
Usually, I post to my blog once each day (usually I am the writer of the article, but I also edit contributions from some other excellent contributors), so every day it is a struggle to get that done. I take for granted that nice people out there are actually interested in hearing what I have to say. It was strange to have a few work days where I wasn’t publishing anything. (Frank Reed published several posts on my blog while I was away, but I didn’t have any work to do while on vacation.)
I now have dozens of ideas for blog posts. most accumulated during the last week at work, with only a couple from my vacation. So, while my vacation definitely recharged my batteries, my social media fast during my first week back from work filled my creative coffers. Perhaps many of you post just once a week, or even less frequently, so this is not an issue for you. And while I’ve never felt like I am running dry for ideas, going a few days without having to write anything has been an eye-opener.
So, I still haven’t completely caught up on what’s been going on, but I will soon. My social media fast has proven to me both how important social media is and how important it is to take a break now and then. Some have told me that they only look at social media during defined times of the day (I know some who do this with e-mail, too). I never understood that before, but maybe I am starting to.
Anyway, I am glad to be back, and I’m honored that a few of you actually want to listen to what I have to say. Thank you.
Be sure and visit our small business news site.
Excerpt from:
Adapting to a Social Media Fast
Tags: a-bit-different ,a-distant-city ,a-social-media ,article ,internet ,kids ,search ,search-engine ,social ,social-network ,trip ,wife ,work ,writer
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Written on September 1, 2010 by admin
Filed Under: Object
Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers. The article went down quite well so I’d like to repeat this process for another set of websites to see how they convert visitors into buyers.
This time I’ve chosen [...]
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Case Study: Which Online Grocer Has The Best Conversion Process
Tags: another-set ,article-went ,debut ,for-buying ,headline ,looked-at-the ,post-which ,process ,search ,search-engine ,the-full ,the-process
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Written on August 31, 2010 by admin
Filed Under: Object, seo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Is SEO Integrated Into Your Localization Process?
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that [...]
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SearchCap: The Day In Search, August 31, 2010
Written on August 30, 2010 by admin
Filed Under: Object
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Bing Mobile App Comes To Verizon Android Handsets
Microsoft previously said there was going to be an Android version of Bing soon, following its successful iPhone app. Today there is — for Verizon Android [...]
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Originally posted here:
SearchCap: The Day In Search, August 30, 2010
Written on August 29, 2010 by admin
Filed Under: marketing, seo
At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp.
I caught up with Chris to talk about his take on SEO and social media. He had pretty strong opinions about people who are too aggressive and not always relevant in the social connections they’re making. This is what he had to say:
You can find Chris online by Googling “chris“. How’s that for the effect of links on search engine visibility?
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Tags: always-relevant ,chris pirillo ,gnomedex ,golden ,links-on-search ,lockergnome ,newsletter ,pirillo-on-seo ,search-engine ,seo ,social media ,strong-opinions ,too-aggressive
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