Posts Tagged real
Written on June 8, 2010 by admin
Filed Under: Object, book
The Twitter Blog announced they are now testing expanding their Twitter based URL shortening service, t.co on URLs that are long. The main difference here is that they will show a portion of the real URL, but pass it through t.co for security reasons.
Twitter explained:
When this is rolled out more broadly to users this [...]
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Twitter Expanding URL Shortener To Long URLs In Tweets
Written on June 8, 2010 by admin
Filed Under: Object, book, seo
Many potential clients ask me what types of links they can expect if they hire us. Like any other link building company, we have our own in-house link guidelines, which clients can adapt to suit their own needs.
Some clients take more risks than others, some have an in-house SEO team who guide us, and some [...]
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My Quality Link May Not Be Your Quality Link
Tags: facebook ,full ,headline ,link building: general ,link week ,link-below- ,link-guidelines ,original-post ,own-in-house ,real ,what-types
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Written on June 8, 2010 by admin
Filed Under: Object, book
One of the challenges that bloggers face, compared to ‘real’ journalists, is that we’re not conditioned to churn out stories, no matter what. And so with a deadline looming for this post, I wondered what to write about, but nothing really grabbed my attention.
But then I got to thinking – maybe I should write something [...]
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7 Things I Never Want To Read In Social Media Lists Again
Written on June 8, 2010 by admin
Filed Under: Object, book
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Local Search Marketers Share Ranking Factors
Nearly three dozen local search marketers from around the world have shared their opinions on what matters most this year when it comes to ranking well in Google [...]
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SearchCap: The Day In Search, June 8, 2010
Tags: but-nothing ,google ,local ,marketers-from ,marketers-share ,opinions ,own-in-house ,places ,real ,search-engine ,what-happened ,what-matters
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Written on June 8, 2010 by admin
Filed Under: Object, book, marketing
For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead [...]
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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Tags: a-paid-search ,average ,but-nothing ,companies-via ,lead-generation ,local ,marketing-their ,real ,search ,search-engine ,sherpa-search ,strictly business ,what-happened
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Written on April 28, 2010 by admin
Filed Under: book, marketing
Since Facebook has added the “Like” button to the whole Internet (and now the real world), the social feature is seeping into other sites, especially third-party search results. OneRiot, which indexes the real time web, has already started indexing Likes.
The strategy is a marked shift for Facebook, notes VentureBeat. It’s the first time the service has allowed even its public social data (ie anything beyond the basic profile search page) to be indexed by search engines. Even last year, Fscebook only allowed access to its walled garden by signing search deals.
OneRiot can sort links shared in real media time by chronology or popularity. Tweets, Diggs and now Likes count toward that measure of popularity. It may not be one of the big three in search—but their results should be. After a 
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Facebook’s Universal “Like” Showing Up in Searches
Tags: allowed-even ,facebook ,profile-search ,real ,results ,search-engines ,search-results- ,seeping-into ,service ,signing-search ,since-facebook ,social
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Written on April 28, 2010 by admin
Filed Under: book, marketing
Late yesterday, Microsoft publicly stated that Google’s mobile operating system, Android, infringes on Microsoft copyrights in everything from the UI to the OS itself. But they’re okay with that—as long as they get paid.
CNET reports on Microsoft’s accusations.:
In a statement to CNET, Microsoft deputy general counsel Horacio Gutierrez said that, although Microsoft prefers to resolve intellectual property licensing issues without resorting to lawsuits, it has a responsibility to make sure that “competitors do not free ride on our innovations.”
His comments came as Microsoft and HTC announced they have inked a new patent deal that specifically provides the Taiwanese cell phone maker with the right to use Microsoft’s patented technologies in phones running Google’s Android operating system. Microsoft said it has been in talks with other phone makers.
Microsoft will receive royalties from the deal for all phones HTC manufactures with the Android OS, including the Nexus One.
Some speculate the deal may actually help HTC in its defense against Apple’s patent infringement suit against the manufacturer. Google can’t be of my help since it doesn’t have as many patents to protect its products (yet?), so it would seem the best deal HTC could get is for Microsoft to not sue and the patent protection of the giant software company, plus getting in on Microsoft’s cross-licensing deal with Apple. No lawsuit? That’s something well worth paying for.
What do you think? Does Microsoft, Apple or HTC come out on top here?
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Does Android Infringe on Microsoft’s Patents?
Tags: a-new-patent ,apple ,book ,everything-from ,legal ,nexus ,real ,search-engines ,service ,signing-search ,since-it-doesn
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Written on April 28, 2010 by admin
Filed Under: book, marketing
While Facebook is handing out stickers to the “Like” page businesses of the world, Google is continuing its move toward mobile integration of all things Google on the local level. The latest development is the introduction of optimized Place pages for the Android and iPhone/iPod Touch crowd.
As a result, I think the mobile experience of a Place Page trumps the desktop experience by a mile. One thing that I dislike about Google Place pages on a desktop or notebook is the amount of white space in the listing. You can never do enough to make a listing look like it has some depth. The presentation of the very same data on a small screen though, looks so much better and provides a much better user experience, in my opinion.
Check out the video that Google has so kindly put together for us non-Googlers found on the Google Mobile Blog.
There isn’t much else to say about the offering really. It’s just another instance of Google taking the mobile bull by the horns and making sure that all of the features that many people have some to depend on translate as well, if not better, when experienced on the go.
Your take?
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Google Place Pages Optimized for Mobile
Tags: a-much-better ,book ,everything-from ,facebook ,google: mobile ,introduction ,legal ,local/mobile ,page-businesses ,place-page ,real ,since-it-doesn ,while-facebook
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Written on April 8, 2010 by admin
Filed Under: Object, book
Test your skill against our real life customers. See if you
can choose the winner in some of our onsite tests. Then, download the workbook to review some of the wins and losses.
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SPONSOR MESSAGE: Prove Your Boss Wrong – A Video Game for Online Marketers
Tags: against-our ,and-losses- ,download-the ,headline ,onsite ,our-onsite ,real ,review-some ,skill ,the-headline ,wins ,workbook ,your-skill
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Written on April 8, 2010 by admin
Filed Under: Advertising, Object, book
Because this column, PPC Academy, is a one-year search advertising course, it made sense to spend the first few months on research. In the real world of tight deadlines and downsizing, it can be easy to want to do everything quickly, but deep research can yield tremendous dividends for your account so it’s important [...]
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Paid Search Research In Action
