Posts Tagged program
Written on January 13, 2010 by admin
Filed Under: Object
In October of 2000 a start-up company launched a self-service ad program with 350 customers. The company was Google and the program was, of course, AdWords. While practitioners of SEM were then relatively rare, those employed full-time by companies to optimize websites for search engines were almost unheard-of. Some ten years [...]
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The Coming Decade & In-House Search Marketing’s Coming of Age
Written on October 28, 2009 by admin
Filed Under: marketing, seo
Posted by MichaelC
One of the best ways to build inbound links is to create an affiliate program.
Written on September 26, 2009 by admin
Filed Under: book, marketing
Thursday marked the 70th anniversary of the film classic The Wizard of Oz. One of my favorite parts of the movie is when Dorothy discovers the true identity of the Wizard. This scene is symbolic of many political and social truths in our society.
Coincidentally, we saw this same scene play out in the Internet marketing industry this week. On Wednesday, Seth Godin, launched Brands in Public. In short the program aggregates mentions of brands from different social media sites to a single page on Godin’s Squidoo. While Godin claims that he consulted many brand managers about this idea and they all supported it, there was a barrage of criticism from folks in the Internet marketing industry. Most of the criticism drew attention to the fact that Godin himself has been a champion of transparent marketing tactics such as “permission based marketing” however, this program seeks to leverage the hard work of other brand builders with out their permission.
It appeared on Wednesday that Godin’s curtain was pulled aside and his true identity revealed. As the scarecrow might say, “You humbug!” Despite all of his high ideals and transparent philosophies, Godin is looking more like a spammer than the international marketing guru we have learned to love. Perhaps, Seth Godin’s true genius isn’t in his books or his blog, but rather in his ability to market himself as a champion of transparency while simultaneously hiding his true agenda behind his own emerald curtain.
In all fairness, Friday, Godin released details about changes that the Brands in Public program will be taking. Now, they will only create a page for a brand if the company requests it, and the company will have joint control of the page. This seems to be in direct response to the surge of criticism on Wednesday. It’s a positive turn of events, but the question that I have now: Is Godin’s curtain now permanently open? Now that we have seen Godin behind the curtain will he begin being truly transparent?
The Biggest Danger of Personal Branding
The biggest danger of personal branding is not in failing, but succeeding. To have a successful, well known personal brand means that you are held at an extremely high level of scrutiny. Your supporters and brand enthusiast will have high expectations that you must reach.
Because of this you must be careful to always be sincere and engage in an honest dialog. If you can do this successfully then when your emerald curtain is pulled aside there won’t be any surprises!
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
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Cup of Joe: The Danger Of Being Oz
Tags: a-page-for ,a-positive-turn ,a-single-page ,biggest-danger ,film ,general ,international ,internet ,marked-the-70th ,marketing ,program ,successfully
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Written on September 4, 2009 by admin
Filed Under: marketing, seo
Earlier this week we told you of Fox and Twitter teaming up to create some buzz about repeats of the shows Fringe and Glee. Well, hopefully there is no such thing as bad press because the comments we received about the experiment were unanimous: FAIL! Check out our impassioned reader feedback.
Ginger Says:
September 3rd, 2009 at 10:02 pm
When I watch television I’d like to see the program, concentrate on the program, and not be inundated with superfluous trivia such as the content of the Twitter being shown on Fringe. This format does not allow the viewer to see the movie. I simply decided to change the channel, as did most of my friends.
Debbie Says:
September 4th, 2009 at 12:20 am
I hated every second, and am about to stop watching a show I love. It was NOT at the bottom of the screen, it took up half the screen, never ended. It must include a way to stop it or I will stop watching FOX altogether.
Len Cyca Says:
September 4th, 2009 at 12:27 am
I have just changed channels. Twitter on fringe was just too much to take. I have never seen anything quite so distracting and irritating. It covered two third of the bottom of my High definition image and made it unwatchable. Too bad, fringe was an interesting show. What are you guys thinking !!
rose Says:
September 4th, 2009 at 12:32 am
I was curious about the show. Then the twitter blocked the lower half of the TV screen. Wanted to turn know how to get rid of it. Instead changed the channel. Adding TWITTER to the show is extremely annoying. I don’t want to look at INANE converstations……. STUPID idea.
Annoyed Says:
September 4th, 2009 at 12:46 am
Twitter messages on my TV !!! Without asking for it? I’ll stop watching. Great job Fox! Way to lose viewers.
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So rather than rave reviews it looks like this one is getting raving mad reviews. Note to self: When mixing Twitter with anything use with caution. Not everyone finds everyone that interesting.
See ya next week.
See the original post:
Verdict is In……Twitter and Fox Went Past the Fringe
Tags: a-similar-rise ,about-the-show ,and-irritating- ,annoyed-says ,experiment ,friends ,ginger-says ,impassioned ,marketing ,program ,shown-on-fringe
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Written on September 4, 2009 by admin
Filed Under: marketing
Gmail had a rough week with its downtime. We talked about that already and here at Marketing Pilgrim, at least, have decided to forgive them – just this once! Maybe as a make good to all of you still steamed about the failure of Google to be perfect you can take comfort in the new themes that have been released for Gmail!
As we ease into a much needed three-day weekend (speaking strictly for myself here but I suspect others can relate) let’s take a look at the pretty new scenes you can look at if your Gmail happens to be working. Just go to settings in your Gmail account to use these and other themes and if you get bored easily set it to Random and Google will make more decisions for you! Thanks to Mashable for the heads up!
Read the original here:
Gmail is Down! (With the Latest Themes, That Is)
Written on September 4, 2009 by admin
Filed Under: marketing
Over at TechCrunch Michael Arrington has been doling out portions of his interview with Google’s Grand High Pubah (that’s code for CEO) Eric Schmidt. It’s interesting to see what one of the more influential people in the space (and in business overall) sees for the future of the industry / service. There is even some evidence that the folks at Google get some chuckles internally discussing mind control and connecting directly into brains for the real “intent of search”. Man, they sure know how to ’yuck it up’ out in Mountain View, don’t they?!
On a more serious note Schmidt talks about where search is now and what the next 10 years may hold
So I don’t know how to characterize the next 10 years except to say that we’ll get to the point – the long-term goal is to be able to give you one answer, which is exactly the right answer over time. Okay, you know, the question I’ll ask today, how many Americans have – what percentage of Americans have passports?…The Google’s answer was a site, which was somebody who had attempted to answer that question and had multiple answers. It’s quite interesting actually to read…So you go to a very good definitive site. And what I’d like to do is to get to the point where we could read his site and then summarize what it says, and answer the question…Along with the citation and so forth and so on.
As noted earlier the folks at Google like to think about the ultimate search experience of being tapped directly into your brain so there is little question as to what you are really searching for. Schmidt tells us
Now, Sergey (Brin) argues that the correct thing to do is to just connect it straight to your brain. In other words, you know, wire it into your head. And so we joke about this and said, we have not quite figured out what that problem looks like…But that would solve the problem. In other words, if we just – if you had the thought and we knew what you meant, we could run it and we could run it in parallel.
Wow, creepy, intriguing and completely nonsensical all at once. What seems to be very apparent is that Google is not resting on its laurels when it comes to search. Schmidt gives the impression that there is plenty of work to be done. With the growth of the Internet itself comes the growth of data sets. Managing those huge sets are a challenge and then making sense of them for the rest of us will always be a challenge.
Sounds like job security to me. I have to remind myself from time to time that the way we see information today, which seems so familiar and almost comfortable, could be gone as progress takes place. At some point, what we consider high end search to be today look like the industry’s equivalent of communicating with smoke signals. What won’t change much though is the industry model around it. As innovators like Google and others make new ‘toys’ it’ll be our job to make those toys work in ways that are helpful to everything as a whole. Hmmmm, it does sound like job security to me.
Read more from the original source:
Google’s Schmidt Gives Search Insight
Written on September 4, 2009 by admin
Filed Under: marketing
The man that gave Google one of its biggest legal headaches, is leaving the company.
According to the WSJ, Kai-Fu Lee, president of Google’s China operations is leaving Google to work on his own start-up. You may remember that Lee, was smack in the middle of a legal battle between Microsoft and Google over allegations that he breached his employment contract, when he took on the job of helping Google with its efforts in China.
The two companies settled in 2005, and since then Lee helped Google build its Chinese search share to 20%–measly compared to Baidu’s 76% dominance–but still a big improvement for the company.
Of course, Google’s moving quickly to ensure Lee’s departure is not too much of a setback. Lee shoes will be filled by two people–those must have been big boots!–and Google will double the size of its sales force in China.
It will be interesting to see what Lee will do next and if he’ll come clean about his reasons for leaving. I suspect that frustration played a key role in his decision. Google has faced many uphill challenges in China–mostly due to the company’s US roots. If Lee decides to base his start-up in China–and work closely with the Chinese government–he might find less of a hard road to hoe.
Excerpt from:
Kai-Fu Lee Leaves Google; Soft Snickering Heard in Redmond
Tags: a-challenge-and ,a-hard-road ,internet ,local/mobile ,marketing ,mountain ,program ,reasons ,search ,space ,took-on-the
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Written on August 31, 2009 by admin
Filed Under: marketing
Admit it: when you first heard about Microsoft Live’s cashback promotion, you thought it was a kooky idea that wouldn’t last long. Announced in May 2008, the program offered to share revenue from Microsoft’s shopping partners with you, the buyer. At the time, we said it sounded like a last-ditch attempt to buy our loyalty.
But over the last year, cashback has surprised us a bit—and not just by sticking around. In October and November, the service was showing an increase in traffic, sales and revenue for participating partners. Still, the promotion didn’t really help them in overall traffic, and seemed like mostly an afterthought—until now. Check out the latest Bing commercial:
The newest addition to Bing’s marketing blitz touts the cashback program.
TechCrunch also reports that Bing was running a promotion this month for double cashback on certain purchases—and that promotion was so successful they had to end the program three days early, when they ran out of money allotted for the promotion.
What do you think? Is cashback going to put Bing over the top? Or will it remain a bit of a search oddity, little known despite the commercial?
Go here to read the rest:
Bing Cashback Goes Big
Tags: a-kooky-idea ,a-search-oddity ,check-out-the ,marketing ,marketing-blitz ,microsoft-live ,money-allotted ,newest-addition ,over-the-last ,overall-traffic ,program ,promotion ,search ,time ,will-it-remain
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Written on June 30, 2009 by admin
Filed Under: Advertising, marketing
Although the latest planned feature for YouTube looks like an ad, for once YouTube’s rolling out something somewhat noteworthy that’s not part of its continue search for revenues. The feature? Overlays, like InVideo ads, that feature off-site links.
As TechCrunch reports, “you probably thought it was already out there.” But to-date, YouTube hasn’t allowed any links embedded in its videos other than a.) ads or b.) links to other YouTube videos. If you needed to link to your website, blog, Twitter profile, etc., you had to do it in the right-hand sidebar, where it would be largely ignored.
YouTube ran a similar promotion in March for charity:water. This video from the organization features the overlay:
The move is unique in that this is the first non-advertising off-site links YouTube has allowed. However, the program will only be open to YouTube’s advertisers participating in the CPC Promoted Videos program. TechCrunch says the program is launching today.
What do you think? Will this result in more people leaving YouTube—or more people signing up as Promoted Video advertisers?
Excerpt from:
YouTube Videos Getting Off-Site Overlay Links
Written on June 30, 2009 by admin
Filed Under: marketing
It appears Google is getting smaller in size–the logo, that is.
Philipp Lenssen spotted YAGT (Yet Another Google Test), this time it appears to involve a slightly smaller logo:
Have you seen this? I’m a little skeptic about its authenticity. Notice how the “Results 1- 10 of….” text is closer to the left in the second screengrab? Same with the login info. That often happens when you reduce your browser window size or screen resolution. That might account for the small looking logo–then again, it could be that Google will show a smaller logo only to those that have smaller screen resolutions.
Who knows? I just wanted to write a post title that included the words “Google” and “shrinking” — when does that ever happen? 
Here is the original post:
Proof that Google is Shrinking in Size?
Tags: browser ,browser-window ,have-smaller ,marketing ,often-happens ,organization ,overlay ,program ,result ,size-or-screen ,time ,time-it-appears
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