Posts Tagged princess
Written on August 16, 2010 by admin
Filed Under: marketing, searchengineguide, seo
by Stoney deGeyter
I remember the first day back at my sophomore year of college. It was the weekend before classes began, and the new students were moving into the dorms. There were cars and trucks all parked out along the street with students unloading furniture, bedding, clothes, and everything else a growing college kid needs to survive in the almost-real world.
I remember this day vividly because a bunch of us guys were scouting out the hot chicks, generously helping the new batch of coeds unload and unpack. Later that afternoon, when it was only us guys within ear shot, a buddy of mine claimed, “I got dibs on the red head.” I remember thinking, “Whatever, dude!” Nonetheless, everyone knew Jon had claimed Shannon and she was hands off until he said otherwise.
It wasn’t long before Jon and Shannon started dating, and a few years later they married and are still happily married today.
You Aren’t Special If You’re Last In Line
Dibs are a great thing. It makes us feel special. Like calling “shotgun” to get the front passenger seat, dibs allows us to lay claim to something we otherwise may not have been entitled to: the last piece of pizza, the larger bed, the first shower before all the hot water is gone, and the hot red head that needs a nice, strong college man to help her move into her dorm.
Unfortunately, too many business owners let “dibs” on their website go to everyone else, except those that matter most: the target audience. All too often site design and content is developed for the boss, or the marketing team, or even the search engines. But the audience–the people who the site is supposedly intended for–get left out. They don’t get dibs, they get whatever is left over.
Does that seem right to you?
Your audience is your “A” Girl
I knew someone once who had a philosophy on his women. You could have an A-Girl, B-Girl, and C-Girl. A-Girl could in no way know about B- or C-Girl. B-Girl could know about A-Girl, but couldn’t know about C-Girl. C-Girl could know about both A- and B-Girl.
Don’t laugh, this is true.
This was obviously his way of attempting to build a playground in a minefield. I’m not sure how that worked out for him, but it will work as a good analogy here.
Your audience absolutely must be your A-Girl. Your content must be for her. Your visual presentation must be for her. Your site architecture and usability must be for her. And she doesn’t need to know about your B- and C-Girls… the search engines, or that guy that pays all the bills and has really strong opinions.
What you write, how you write, and the overall presentation you put together on your website shouldn’t be based on the boss’ opinions or what we think the search engines want. Those don’t have to be totally disregarded, but your audience, your A-Girl, comes first. She’s the one that matters. And if she catches a whiff that the site isn’t for her, she’ll be out the door and onto the next site in a matter of minutes.
Keywords are important, and as I noted a few weeks back, your content isn’t good content unless it’s optimized. This is very true, because optimizing for your audience is the same as optimizing for the search engines. The problem is when C-Girl becomes too prominent, A-Girl is sure to notice.
Building a perfect relationship
Your keywords should be present, but not obvious. They should be a part of your relationship with A-Girl, but not overbearing. If you suddenly start giving your girlfriend gifts, she may suspect you’re covering for something else. Same is true here. If you add too many keywords to your pages, they become overpowering. A-Girl isn’t dumb.
Keep your content persuasive. Just because someone knows you love them doesn’t mean you don’t ever have to tell them. Your content should tell your audience what you want them to do. Do you want them to purchase? Download? Learn more? Add to cart? Failure to have calls to action throughout your content will lead to a stagnant relationship. The audience won’t know what you want them to do next and, sooner or later, they will wander off.
Overall, you need to maintain value in your content. If you’re just adding text for the sake of B-Girl or C-Girl, A-Girl will realize that there is nothing there for her. You have to keep your audience engaged. You do this by writing content that helps them learn, grow, improve, understand, etc. A relationship that does not help each side to grow is a dying relationship. If your audience isn’t getting anything new, just the same content they found on every other site, they’ll soon grow bored with you.
Your A-Girl needs dibs. She needs to be the first priority on your website. Sure, you can build a site that pleases the higher-ups, and can write content that is optimized for search engine placement, but your audience must come first. She’s too important for anything less.
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all.
Be sure and visit our small business news site.
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They Got Dibs! Make Your Audience Your A-Girl
Tags: a-great-thing ,audience ,content ,marketing ,people ,post ,princess ,search-engines ,seo ,street ,women
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Written on August 12, 2010 by admin
Filed Under: book, searchengineguide
by Stoney deGeyter
One of the most important things business owners often fail to do is to make their website remarkable. It really doesn’t matter what industry you’re in or how many other websites you’re competing against, making your site stand out from the pack is absolutely essential.
Take the movie Avatar.
Plot: Tired.
Story: Been there, done that.
Acting and directing: Nothing special.
Special affects: Absolutely outstanding.
Worthy of a “Best Picture” nomination: Not by a long shot.
Worthy of a “Best Special Affects” Oscar: Without a doubt.
So, how is it that a story we have all seen played out in 100 different movies and “message” Star Trek episodes turns into one of the most popular movies of all time? It’s because James Cameron took a great heaping pile of “Meh.”, and made it all, “Oooh, shiny!”. It’s uniqueness overshadowed the complete and total hollowness of everything else on the screen.
A lot of business owners out there feel that their business is just the same old, same old. Nothing special there. But in reality, they can take what they are doing and turn it into something remarkable. And the easiest way to do that is through the content.
A vast majority of internet searches are informational. That means people are not looking for your products or services, they are looking for information about them. They want to learn something new. And, you can be the one to give it to them.
The key to creating unique content that searchers are looking for is keyword research. Let your keyword research become your idea generator for blog posts, articles, e-books, and whatever else strikes your fancy.
When perusing your keyword research here are a few things to look for:
Easy to Rank Phrases: When looking for good traffic, you can always start with phrases that have little or no competition. Find queries that match what you provide that others have not yet optimized for. This gives you a chance to build up some rankings and traffic for good (yet lower traffic) phrases. You can immediately start siphoning off traffic from your competitors and start building a loyal audience that will keep coming back.
Niche Areas: Look for an area within your industry that your competitors are not covering or not covering very well. Find obscure topics that people are interested in, but, after conducting a few searches of your own, show that the available content on the web isn’t sufficient. This creates an opportunity for you to fill in the gaps and create authoritative information of your own.
Highly Targeted Phrases: These are long-tail phrases that are very targeted for your audience, addressing specific areas of interest. Highly targeted phrases are generally pretty easy to get ranked but they also bring in an audience that has a very specific need. Write information that targets these searchers by providing new information, a new spin, a new take on, or a new way of looking at things.
Info Queries: These often fit into the categories above, but are queries performed by people looking for information and nothing else. They are typically the queries with a question that answers questions, such as “how to…” or “what is…”. These queries provide a great opportunity to provide content beyond simple text. “How to” videos, diagrams, flash animations, and podcasts are all great ways to provide this type of content in a way that people find valuable. Telling someone how to do something is great, but showing them how to do it is even better.
Just because you are providing a product or service that someone else is, that doesn’t mean you have to provide content that someone else has. There are plenty of ways to step outside of the box and provide valuable information that nobody else is providing. Look for these opportunities, and take advantage of them . . . before someone else does.
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all.
Be sure and visit our small business news site.
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How to Write Content That No One Else Has
Tags: a-great-heaping ,business ,competitors ,content ,keyword ,movie ,niche-areas ,post ,princess ,queries ,search
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Written on August 6, 2010 by admin
Filed Under: searchengineguide, seo
by Stoney deGeyter
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That’s because, while I’m sure the movie has some funny scenes, it just didn’t have the staying power of, say… Tommy Boy. Of course Tommy Boy had a very distinct advantage out of the gate… it didn’t star Will Farrell. You really can’t come back from that kind of thing.
In the SEO world there is “old school” and then there is “old school SEO nonsense”. In case you haven’t figured it out, in my world, the “old school SEO nonsense” stars Will Farrell. In your world, it might star Colin Farrell, Lindsay Lohan, or the entire cast of Big Bang Theory–all viable alternatives.
Like the actors noted above, “old school SEO nonsense” gets a lot of buzz, but underneath the surface, there just isn’t anything there. People are drawn to it like a mosquito to a bug light because it feels safe. It looks easy. It’s simplicity wrapped in a complexity. But, in the end, it’s hollow, useless, and generally leaves you feeling a little bit ripped off.
Let’s look at a few common “old school SEO nonsense” tactics that keep coming back to bite anybody that’s still stuck in 1998.
Keyword Density
The idea here is that you need to have the perfect keyword-to-text ratio on your pages. A 7% keyword density means you have your keyword 7 times for every 100 words. “Perfect” keyword densities range from 5-10%, and if you just get that magic number, your rankings will soar. Of course, you gotta wonder what happens once 10 other people find the perfect keyword density, too.
If you hear someone talk about getting the right keyword density on your site, shut them down faster than you would a “friend” offering to rent the Will Ferrell disaster (yeah, I know, that was redundant,) Land of the Lost.
Keyword Count
Keyword count is the Step Brother of keyword density (see how I worked in another Will Farrell movie reference there?) The theory goes that there is a minimum number of times you have to have your keywords on the page in order to rank well for it. Doesn’t matter how much text you have, just get your keyword in there 3 times, 5 times, 7 times, or whatever.
Yeah, your keywords should be in the page if you want to rank for them. But in truth, it doesn’t absolutely have to be. If you have enough incoming links pointing to your page with that keyword in the anchor text, that can get you the rankings you want in certain circumstances. But, in a competitive field, that’s usually not enough. There is no magic number of times your keywords should be on the page. Sometimes you use your keyword more frequently, while other times you use related words. It really just depends on the content.
Keyword Positioning
Where you position your keywords in your content does have some merit. (Yes, I’ll admit that I enjoyed both Stranger Than Fiction and Talladega Nights so I’ll give Will Ferrell some credit.) But as so often happens, a single good idea often turns into 20 really, really stupid ideas. (Bewitched, anyone?)
Yes, you want to use your keywords in key places such as your title tag, meta description, headings, and body content. But, does it really matter if your keyword is the third word in the first paragraph or the second sentence of the last paragraph on the page? Do you have to add an additional instance of your keyword in your third heading tag on the page even though it doesn’t really work? The answer is NO. It doesn’t matter, much like most Will Farrell movies.
Old School SEO Without the Nonsense
Old school SEO nonsense is just that. Just a bunch of blubbering directions that have no meaning other than to make the person uttering them feel smarter than you.
Real old school SEO is altogether different. It’s SEO that says, “we’re going back to the basics, back to what works.” There is nothing wrong with SEO that looks at a lot of fancy data. That’s all very important. But, old school SEO was true 10 years ago, and it’s still true today. The methods used to achieve SEO may change a bit here and there, but the same basic principles apply:
Write good content, work in your keywords, and build a quality site worth linking to. Of course, that’s easier said than done. Kinda like expecting a good Will Farrell… naw, too easy!
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all.
Be sure and visit our small business news site.
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It Isn’t "Old School SEO" If It’s Just Nonsense SEO
Written on July 30, 2010 by admin
Filed Under: searchengineguide
by Stoney deGeyter
If you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what is essentially the same thing. Take a single core term like “window cleaner” and you can get dozens, if not hundreds or thousands, of search terms all using those two keywords. This is what happens in the world of search. Someone starts with a basic concept, then continues to refine their search by adding qualifiers such as: homemade, recipes, magnetic, insurance, liability, vinyl, glass, streak free and “confessions of a” (that’s no joke) to help them find more sites that offer what they are looking for.
If you are in the window cleaning business, you can easily discount many of these qualifiers. But there will also be others in there that you most certainly will want to use to optimize your site for higher search engine rankings.
The question is, how do you target all of these qualifiers on your window cleaner web page? The simple answer is: you can’t. Nor should you want to.
Whatever keyword you are researching, the mass of keyword phrase + qualifiers can make you a bit overwhelmed. How do you target so many keywords without mucking up the site? One solution is to look at your keywords from a Research, Shop, Buy lens. Separate them based on visitor intent.
The next step is to start grouping and separating your keywords based on qualifier similarity within each segment of the shopping cycle. Pouring through a list of 50+ keyword phrases, you can immediately begin to see some distinctions between qualifiers and their meanings. The goal is to group together qualifiers that are similar in meaning and/or form a logical grouping together.
In the example above, I’ve chosen three words that can quite easily be worked into the content of a single page. If you are selling cars, you can now easily target “exotic cars,” “vintage cars”, and “classic cars” all on the same page without diluting the effectiveness of your content.
As you group similar qualifiers together, be careful about placing words together that either change the meaning or negate the others. If you were to add the word “cheap” to a page where you are also using the word “quality”, you are pretty much negating the ability to sell your item or service as “quality”.
The qualifiers used in the image above could also easily apply to a jewelry site as well. However, if you provide dance lessons, you probably won’t want to use “exotic” on the same page as “classic”. That gives these keywords an entirely different meanings.
Not all keywords will have a positive or negative impact on each other. But, for the ones that could have a possible negative impact on each other, use them together as a last resort. It’s better to find phrases that have similar meanings first.
When you target phrases with similar meaning and intent, you reinforce the message on the page. Why target the word “discount” when you’re talking about the quality of your products? Let the quality speak for itself. Have another page that offers discount items where you can go after “cheap” and “sale” and all those other words that would otherwise provide additional support or value to similar qualifiers.
Using similar qualifiers together is a great way to reinforce your message without having to repeat yourself over and over. It also helps you give your page an overall unifying theme that speaks to each visitor’s particular wants and desires.
The combination of qualifiers used will vary from site to site. Some combinations will work well for one site, but not for another, as I demonstrated above. But by grouping these similar qualifiers together, you are giving yourself fodder to move up, not only in searches using those qualifiers, but also in searches using your primary phrase. You use the many, similar words to help you focus on the one word that really matters.
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all.
Be sure and visit our small business news site.
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How Using Lots of Keywords Can Help You Focus On One Keyword
Tags: content ,easily-discount ,image ,impact-on-each ,keyword targeting ,keywords ,message ,page ,post ,princess ,quality ,queen ,search ,vintage ,word
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Written on July 15, 2010 by admin
Filed Under: searchengineguide
by Stoney deGeyter
Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component, and I don’t know of any keyword tools that get far enough inside the searcher’s heads to know what exactly the searcher’s intent is.
Many people, when performing keyword research, look primarily at the search volume of a phrase and whether the phrase appears relevant to what they do or sell. On that analysis alone keywords are chosen or rejected.
Search volume isn’t always the best way to choose keywords.
A targeted phrase isn’t always as it appears
A lot of phrases can change meaning significantly just by changing word order or the addition or removal of a qualifier. Lets say you sell a brand of underwear called Awesome Underwear. Well, if a keyword phrase is “awesome underwear suck,” clearly that is not a phrase you want to target or use on your website. Or perhaps you see searches for “awesome underwear wedgies.” In most cases this would be caused by people searching for information on how Awesome Underwear causes wedgies, a major complaint spreading like diarrhea throughout the internet.
On the other hand, what appears to be a negative phrase for one company can actually be a positive for another. Perhaps there is a company called Bad Ass Undies that’s known for creating underwear that actually prevent wedgies, even in the toughest of boy’s locker rooms. In this case, searches for “bad ass undies wedgies” is performed by people looking for more info on how the undies work and if, alas, they truly can stand the wedgie test. If you’re optimizing the website for Bad Ass Undies, “wedgies” a word you definitely want to target.
As I said earlier, sometimes changing the word order can have a profound effect on whether a keyword phrase is a viable one or not. A good example of this is is “wedding planning” vs. “planning wedding”. Some may be looking for a person to manage their wedding while others may be looking for tips on how to plan a wedding themselves.
Finally, there is always the case where a phrase changes meaning without changing word order but by changing the inflection used in the searchers mind.
This happened to me the other day as I was looking for a headset for my phone. I saw a box on the shelf that read “cordless telephone headset.” My first thought was, “oh, look, a cordless headset.” But alas, it was merely a headset for a cordless phone. Two very different things but both use the same words in the same order.
Before deciding to optimize your site for “cordless telephone headset” you need to determine what it is people are looking for. Get this wrong and your visitors will quickly leave.
The best tool I’ve seen for determining visitor intent is Google. Do a search for your phrase and look at the results. If the majority of the results are cordless headsets then you have to assume this is what people mean when they type in that phrase. When people land on your site using that phrase, these are the products you need to display. If you show corded headsets for cordless phones instead, you’re going to have higher bounce rates.
Understanding your visitors intent with keywords doesn’t always boil down to the obvious. This is a good check for all of your keywords. Sometimes there are other industries you may not be aware of that are using the same terminology. A quick check in the search results can be quite telling as what your keywords actually mean.
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all.
Be sure and visit our small business news site.
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You Keep Using That Keyword. I Do Not Think It Means What You Think It Means
Written on June 29, 2010 by admin
Filed Under: searchengineguide
by Stoney deGeyter
One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content to meet their needs. Spending a few minutes before setting pen-to-paper, or fingers-to-keys, can tell you just about everything you need to know about what types of things people are searching for on the web. From that, you can determine what kind of content you need to reach your audience.
Using keyword research tools provided by the search engines and third party keyword platforms can help you a great deal in writing for your target consumers. Not only can you learn what keywords people are using, but keyword research can also help you craft your content using the words and phrases that your audience searches for most frequently. This helps you attract the widest audience possible while also focusing your words using higher traffic and better converting terminology.
There are three things that good keyword research will help you uncover: who your audience is, what they are interested in, and what their needs are.
Target Audience
Who is your target audience? Your research will tell you quite a bit about who they are by the searches they perform. Look at the keywords. Are they looking for business solutions? Information that will help them with a hobby? Or maybe something that will help them with their personal or professional education? Even looking for the same product or service, different searchers will use a variety of search words and qualifiers based on what interests and needs they have.
You can use the research to weed out a lot of people simply because you know you don’t provide what they seek based on the words they use in their search. They may be looking for a niche you don’t provide or a variant that you are unable to supply. Either way, by focusing on those terms you can help, while moving away from those you can’t. You’ll find yourself reaching out to a greater percentage of your target market.
Areas of interest
Next, you need to use your research to learn what it is that your customers are interested in. Depending on who they are, each visitor is often searching because they have a specific interest that needs to be satisfied. Some may be looking for information, others education, and still others might only be looking for ideas.
Using this research you can uncover the interests of your audience and use that information to build content that speaks to those interests. With this knowledge, you may be able to create a page, or even multiple pages of content. By looking at specific interests, you are able to engage with your audience on their terms, within the confines of their area of interest. This will help you produce better content that has a stronger chance of converting.
Needs to be met
People are needy! Most searchers are doing so because they need to get answers, solutions, or information. Figuring out what your target audience needs is critical to ensuring you are able to create content that provides them with the answers.
When writing your content to meet visitor needs, you may have to cover a lot of ground. Each searcher wants to know, “what’s in it for me”, and it’s your job to tell them! It all boils down to letting them know what benefits they’ll get from what it is you have to offer. But the benefits won’t be the same for every person. Or rather, the desired benefit won’t be the same, so be sure to hit as many benefits possible.
As you work through your keyword research, you’ll find that there is a lot of crossover between these three categories. Some industries clearly cater to one type or another.
Some business people are looking for ideas, some for information, and still others may be looking to build up their education. Similarly, the same can be said of students and hobbyists as well. You don’t have to be a student to look for education, or a hobbyist to want some new ideas. You need to determine the degree of crossover and whether there is enough to go after those in a category different from your primary audience.
Using your research to uncover all the keyword gems will help you determine the course of your content and maybe even who it is that you want to attract to your site. Some sites can be a catch-all, but many times you’ll find that trying to appeal to everyone appeals to no one. Only you can make this determination.
Keyword research will help you determine how best to reach your target audience. Without it, you’re just struggling around in the dark.
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all.
Be sure and visit our small business news site.
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All Good Content Starts Here: Keyword Research
Written on June 24, 2010 by admin
Filed Under: searchengineguide, seo
by Stoney deGeyter
There’s a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be thrown is an ashtray, not out your car window; and the place for the Twighlight movies to be watched is on the corner of nowhere and never again.
When dealing with your online content you have to find the right keywords and the right place for them on the page. SEO 1997 was all about throwing keywords anywhere and everywhere on the page in hopes to claim those top spots on AltaVista, WebCrawler, Excite and the six other search engines you were gunning for. (Ahhh, remember the days!)
In today’s world SEO has meaning beyond getting rankings, ’cause, you know… people are gonna see that stuff. Your content has to read, not like a keyword laundry list but more like information that actually helps sell your product or services, or provide information the reader finds helpful to them.
Everybody has a job to do
Making SEO work requires the involvement of more than just a good SEO or a good copywriter. In fact, both have their role in finding and integrating keywords into the content of the page.
The SEO is largely in charge of keyword selection. It’s not the copywriter’s job to go out and do the in-depth keyword research or to be responsible for selecting the keywords that should be worked into the page.
Integrating the keywords into the content is the job of a good copywriter. The SEO hands off the keyword lists and the copywriter edits, tweaks, rewrites and adjusts the content so the optimized keywords have been worked into the content in a way that doesn’t destroy the flow or the goals of the page.
While each have their roles, there are times when the roles can overlap a bit. Many times the keywords “selected” by the SEOs won’t fit on the selected page. I always ask my copywriters to use their judgment on whether any given keyword, phrase or qualifier works on a page or not.
This is where the SEO and the copywriter need to work together. The SEO might see a way that the keyword can work that perhaps the copywriter doesn’t quite get. A little working together, some give and take and the SEO and copywriter should be able to come to an agreement whether a keyword can or should be used on a particular page.
The SEO also needs to be able to have input as to where certain keywords need to be placed on the page. Unless the copywriter understands SEO they may not get that some keywords need to be in headings, some in body content and some need to be used a bit more frequently than others. But again, the copywriter should have final say as to how those keywords are used in the content to make sure it really works.
Good content cannot be rushed
The process of selecting keywords and integrating them into content is not one to be taken lightly. This isn’t 1997! Give your team time to figure what the best keywords are and how to properly work those into the page. A good optimized page will take several hours for research and content writing and will go through a few edits.
When you allow the page to work its way through the development process you’ll get content that is search engine optimized, brings in targeted traffic, provides your visitors the information they need and helps move them through the sales process. Each keyword will have a place and be used in its place to get the visitors in the place you want them to be because they have the information they need.
This post was inspired from The Princess Bride themed presentation I gave in early 2010 at SEMpdx’s Searchfest titled Inconceivable Content: The Dread Pirate Robert’s Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions. If you enjoyed this post you also might enjoy other posts inspired from the same. Search for “inconceivable content” on this blog to find them all.
Be sure and visit our small business news site.
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Put Your SEO and Copywriter in Their Place… So Your Keywords Will Be Too!
