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Solving Duplicate Content And Multiple Site Issues

Written on August 24, 2010 by admin

Filed Under: marketing, seo

More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content.  For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue?

What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This Search Engine Strategies San Francisco session looks at the issues and explores solutions.

Moderator:
Adam Audette, President, AudetteMedia, Inc.

Speakers:

• Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
• Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc.
• Michael Gray, Owner, Atlas Web Service

Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

What can happen with duplicate content?

It lowers the indexation count on Google, which means the best converting pages might not appear in search results.

Web pages from your shared-content partners’ sites may actually end up getting better search visibility.

What duplicate content does to a searcher, is they end up seeing duplicate pages over and over again which translates into a poor user experience.

How do you deal with duplicate content?

1.  Information architecture, site navigation and page interlinking

• Are URLS linked to consistently?
• Are the links labeled consistently?

2.  Robots.txt file

• Are you preventing the web page from being spidered?

3.  Robots meta tag

• If articles are shared across the network of sites, are you implementing noindex, no follow appropriately?

4.  Canonical tag

5.  Ensure redirects are good (301s)

6.  Use of webmaster tools

The idea behind all of this is consistently.  Don’t say one thing in webmaster tools and then submit a sitemap that says the opposite.  Be consistent with search engines and they will reward you.

Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc.

What does duplicate content look like?

There are two camps when it comes to duplicate content.  The first is the malicious, bad kind of duplicate content.  The second is the good kind that serves a purpose.

Good:

• Find content on different URLs
• Print
• RSS
• Blogs
• Forums
• Retail site with products in multiple categories

Bad:

• Same content and multiplied across your site
• Blatantly stealing content from other sites

What are the consequences?

There are no specific penalties, but you may notice your organic search visibility slipping.  I.E. – content could get filtered into their supplemental index.

Learning’s and best practices

1. Determine if you have duplicate content

2. Leverage resources

• Talk to other departments
• Consult with your agency
• Research industry sites
• Review webmaster forums
• Talk to industry peers

3. Be proactive

• Write unique page content
• Identify authority pages
• Be aware of engine updates
• Manage syndicated content

4.  Manage syndicated content effectively

• Allow ample time for your content to get indexed
• Require links back
• Require condensed versions
• Use generic meta data

And don’t forget not to freak out, there are always solutions.

Michael Gray, Owner, Atlas Web Service

As opposed to the other presenters who shared how to fix duplicate content, Michael discussed how to make it work for you.

There are some circumstances duplicate content is a good thing if you use it as a weapon.  When you syndicate content, many will take it “in whole.”  Use this as an opportunity to gain links, especially if the sites picking up your content are more trusted and authoritative.  Try to set up arrangements with people in your space (blogs, magazines, etc.) so they will pick up your content.

How to potentially outrank someone for their own content:

• Take content or a data feed that someone else has legally syndicated or allowed to be re-used
• Place that content on a different domain
• Build in-links with very keyword focused anchor text to the content
• If you can build more trust than the original website, you may be considered the originator in the eyes of Google
• This is a very common tactic in shady/aggressive affiliate industries

Why I love web scrapers

Most web scrapers are stupid.  They search for keywords and leave whatever links they find in posts in place.  You should use this as an advantage by linking to yourself with high value focused keyword anchor text in every post.

As long as you offset these low value links with high quality links this works to your advantage.  Always insert links back to the original website and/or original page.

Further, change the anchor text, link and surrounding text of links inserted after your content (i.e. from something like Yoast’s RSS footer plugin) every 3-4 months so you’re getting different links to different parts of the website.

Takeaways:

• Look for opportunities to syndicate your duplicate content, gain attention, trust and links
• Refine your copy to target more keywords
• Be on the lookout for people who may be reusing your content who aren’t helping you
• Allow your blog and RSS feed to be syndicated with self-referencing and keyword focused links to commercial pages.

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B2B Marketing Tips From SES SF

Written on August 20, 2010 by admin

Filed Under: marketing, seo

What’s the quickest way to catch a fish? Offer the right bait.

What’s the quickest way to get a B2B marketer to an SES session? Title it ‘B2B Marketing Tips.’

What’s the quickest way to get you to read this post? By diving right in to the top 5 tips shared:

1. Your conversion goals must become more sophisticated**
   Yes, probably even yours.  For the simple reason that you should always be testing and always be experimenting with something new.  The keywords that convert today may transform into completely new derivations tomorrow.  Always be tracking and always be testing.
2. Segment transactional from educational keywords*
   Keywords that drive sales tomorrow will rarely match the keywords that drive inquiries today.  Your transactional keywords are your bottom of the funnel phrases that represent a user closest to the buying cycle, while educational keywords are top of the funnel phrases used by someone looking for more information.  Third party tools and research can help identify what keywords lead a user down the path to a sale, while looking at repeat visits in analytics can help identify keywords that are educational.
3. Build custom strategies for transactional and educational keywords*
   Build different marketing strategies for different keywords. Working with transactional keywords?  Put as few barriers between the prospect and the sale as possible.  If you are working with educational keywords, developer softer offers via landing pages that freely provide information to hungry users.
4. Start conversations in social networks via member profile targeting**
   As business professionals flock to social networks like LinkedIn, these same professionals can be reached via member profile targeting.  Target users with paid social campaigns by their likes, interests, workplaces and industries.  The offer needs to be nothing more than the invitation of conversation.   Bonus tip? Headlines with questions tend to generate a robust response rate.
5. Don’t fear the multi-tier landing page***
   It can fly in the face of everything we believe to create a landing page that features multiple steps.  Some companies, however, have reported campaign response boost of more than 80% by transforming landing pages featuring one form to multi-tier pages that direct users to a landing page specifically targeted to their needs.  And the best part about these inquiries?  Once received, they are practically sales-ready.

Thank you to the panel of this session, to whom the tips above have been attributed:

Moderator:
Patricia Hursh, President, SmartSearch Marketing

Speakers:
Lauren Vaccarello, Sr. SEM Manager, Salesforce.com*
Andrew Chang, Marketing Manager, LinkedIn**
Scott Brinker, President & Chief Technology Officer, ion interactive***

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Website Analytics vs. The Myth of 100% Accuracy

Written on August 19, 2010 by admin

Filed Under: marketing, seo

Let’s get this out of the way.  100% accuracy does not exist in website analytics.  Repeat. 100% accuracy does not exist in analytics.

What does exist in analytics is data – lots of it – and with this comes fear.

Fear of looking at the wrong data.  Fear of where to start.  Fear of analytics failure.

This fear will only dissipate with knowledge.  Knowing that analytics will never be perfect is a critical first step and a cornerstone shared during the session ‘Deep Dive Into Analytics’ at SES San Francisco.

Bryan Eisenberg, SES Advisory Board and NY Times bestselling author, moderated this session which included on its panel:

• Tami Dalley, Director, User Experience Optimization, ROI Labs
• Marty Weintraub, President, aimClear
• Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

The beauty of an analytics session at SES is that those on the panel may sometimes be analysts or they may sometimes be statisticians, but they are always marketers.  And a good marketing analyst knows that it’s the facts that tell and the stories that sell.

As such, Bailey shaped his presentation around four key points that make up the bulk head of the website analytics story:

1. Intent
   Every visitor that lands on your website is there for a reason.  Bailey offers the example of a jewelry store pulling traffic for ‘watch’ based keywords.  Within this segment, some will be looking to ‘buy a rolex’ while some will be looking to ‘fix a watch + san francisco.’  Based on the keywords this segment used to find your site, did content match intent?
2. Expectancy
   Similar to intent, but expanded to include referring sites ranging from forums to blogs.  Did the source that referred the segment, say a forum about watch repair stores in San Francisco, shape user segment expectations accurately in regards to what they found on your site?
3. Reaction
   What ultimately happened when the segment of users arrived on your site?  Did they bounce immediately? Convert?  Did they do what you intended them to do?
4. Behavior
   Whether the user bounced, exited or converted, what behavioral clues did they drop along the way? Did they bounce after a mere ten seconds? Exit after visiting multiple pages?  Convert directly from where they landed or within just one step?

Remove these items from a numbered list, and add context, and this becomes an actionable story:

Users arriving at my site using San Francisco watch repair related keywords, or coming from local websites geared towards watch repair services, are bouncing at a rate of 85% and converting at a rate of 4%.  However, those that land on my Rolex repair services page from this same segment bounce at a rate of 60% and convert at a rate of 10%.  If I optimize my Rolex repair page for ‘rolex repair + san francisco’, I may capture more conversions.

Of course, the answer is never quite so simple.  Dalley and Weintraub illustrate this as they share detailed real world case studies and conversion reports, respectively.

Dalley’s case studies detail how the slightest change, from a page’s design to a customer’s location, can drastically shape results.  The key to making an actionable change is to start with an educated hypothesis before backing it up with the right data for proof points.

And this means overcoming a fear of data and digging in, as repeated by Bailey.

Since Weintraub is sorely misrepresented in this post, primarily because nearly any written word would be a severe injustice to the energy level he brings to his presentation, below find potential conversion reports or data ‘dig-in points.’  These are reports that you can pull from your analytics to make a decision from today.  The list below was both leveraged from and inspired by a list of deeply ‘unsexy’ (Weintraub’s words, not mine) possible conversion reports shared during this session:

1. Conversion by time of day
2. Conversions by rural Pennsylvania city
3. Conversions by mobile device
4. Conversions by web browser
5. Conversions by keywords containing the keyword ‘green dress’

Please add your own unsexy, or even sexy, conversion reports or analytics stories via a comment below.

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Chinese Social Media Users: Can We Be Frands?

Written on July 16, 2010 by admin

Filed Under: marketing

Despite the government’s alleged attempts to control Internet usage in China, social media continues to flourish in the country and that’s good news for anyone with a product to sell.

According to the new “OgilvyOne Connected” report, 1 in 4 social media users in China is an “initiator,” a member of the “cool group” who is capable of swaying public opinion with their views on products or people. This number is huge, given that in offline marketing, only 1-2% of consumers fall into this category.

The study further goes on to say that users not only tolerate marketing online but that they actually enjoy the process of learning about new products and sharing them with others. Said one respondent, “Great products and services bring people joy and happiness. This is something that can be shared among friends.”

What’s even bigger news for brand marketers is that they no longer have to find an “initiator” to spread the word about their products. Now all they need to do is agree to be “frands,” the term OgilvyOne coined to describe that special combination of brand and friend.

According to Chris Reitermann, President of OgilvyOne China & Ogilvy & Mather Group Shanghai,

“In China, social media users are generally highly engaged with brands. They see brands and the discussion of them as an integral part of their ‘social network’. And with one in every four users ‘creating’ influence and waiting to be inspired, the economics of prioritizing and investing in the Initiators is more attractive than ever.”

How are users interacting with their new frands?

• 71% are watching commercials on video sharing sites such as Youku
• 51% are downloading branded applications to their phones
• 43% are ‘friending’ brands
• 21% are making and sharing videos about products or brands.
• Only 24% of the people who responded to the poll said they didn’t want to interact with brands online.

Though “OgilvyOne Connected” was designed for use by brand marketers in China, there are lessons here for marketers all over the globe. The most important message in the report is the section that reminds marketers not to try and control consumer behavior. Instead, brands need to provide interactive, creative and content rich media that can be easily shared across all of the popular social outlets. In other words, build it and your frands will come.

You can download the full report at: http://www.ogilvy.com/On-Our-Minds/Articles/July-2010-The-OgilvyOne-Co nnected-Report.aspx.

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Chinese Social Media Users: Can We Be Frands?

Google Moves SSL Search To Encrypted Sub Domain

Written on June 28, 2010 by admin

Filed Under: Object, book

About a month after Google launched encrypted search at https://www.google.com/, they will be moving it to https://encrypted.google.com/.
The reason for the move is due to “better serve our school partners and their users,” said Dave Girouard, President, Google Enterprise. The issue with having it at https://www.google.com/ is that they can block encrypted searches via [...]



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Bing Announces Entertainment Upgrades…in a Gazillion Words

Written on June 23, 2010 by admin

Filed Under: book, marketing

Bing’s announcements annoy me. I’m sorry, but it’s true.

Why do they annoy me?

Because if something can be said in 50 words, Bing will figure out how to say it in 5000. A common theme among Bing’s announcements is too much explanation of the features they’re rolling it. It’s like they’re trying to convince us that we’ll like the features. Look, we’ll either like them or not, so just tell us what they are!

So, I’ve decided to cut and past Bing’s latest announcement and highlight the actual news….all in good fun, of course!

==========

IIn this release of Bing one of the biggest investments we are making is in the area of entertainment. As the content on the web has exploded, it has become difficult to navigate and find what you are looking for. In the field of entertainment, 76 percent of people use search to help find and navigate their entertainment options online, but only 10 percent say they have a trusted place to go.

So we see a great opportunity to help customers make important entertainment decisions — from deciding what movie to buy or see, which TV shows to watch online or on your TV, what music to listen to, how to find and safely play your favorite casual games – Bing is making a first step today to help make entertainment on the web easy and fun, so you spend less time searching for entertainment and more time doing the stuff you love.

Working with key groups inside Microsoft that have deep entertainment heritage, we’ve made significant investments in four key areas: Music, Gaming, Movies and TV. Our focus was on making it easy – if you can type in a search box, you can have a great entertainment experience on Bing. Or, if you prefer a browsing, discovery oriented experience, also make that easy to, just visit http://www.bing.com/entertainment.

Here’s a look at what’s launching today.

Music: Answers, Lyrics, 5 million free plays.

People love music. In particular, folks want more than just a song or artist, they want a fuller experience around the music they love. Over 70 percent of people look for lyrics online. Whether you want to get ready to kill it in karaoke or just rock it in the shower, it’s now easy to safely find lyrics to all in one place.

We didn’t stop at lyrics. In addition to the full Bing answers experience where you can get photos, videos, and even tour dates for your favorite acts, we partnered with our friends at Zune, and are now able to offer full-length streaming for more than 5 million songs. You get a single play of every song in this 5 million song catalog, and after that 30 second previews. So you can really get into the music you love. When it’s time to buy, we’ll offer you the ability to purchase and download songs from Zune, iTunes and Amazon.com MP3.

Gaming: Search, Click, Play.

In the gaming realm, people go to the web for a few key tasks. They want to choose which games to buy, become a better gamer by finding cheats and walkthroughs, and find and play casual games online in a safe and easy manner. Working with some of the best data sources out there, we now provide detailed information on over 35,000 games, including in depth reviews, cheats and walkthroughs for all your favorite games.

Working with the Microsoft Games team we offer nearly 100 of the most popular casual games online safely from right within Bing. Just Search, Click. Play . So you can now search for your favorite casual game, and with one click, be playing the game. This is cool for a couple of reasons. First, it’s easy. Second, hosting the games inline means you can be sure they are actually games and not malware. Finally, the Microsoft Games team included some fun social features that allow you to actually invite friends from your social network to play with you right from the game.

TV: The Shows You Love, A Click Away

Like most people, we love TV. We know from research that people spend 60 hours watching TV online video every single month. What’s more amazing is that more than 30% of people watch all of their TV episodes online, and over 60% of people have used a search engine to look for full-length TV shows online.

With Bing, we’ve brought together a very comprehensive collection of full length TV episodes and visually organized them so it’s easy to find what you are looking for and start watching. With thousands of episodes from over 1500 shows including lots of HD content, watching your favorite shows online is easier than ever before. And if you are one of those people who watch TV on an actual TV, we’re pulling in guide information to help you easily find what’s on in your area from your service provider, so you can make sure you are on the couch or setting your DVR to catch your favorite shows.

Movies: Plan the perfect night out.

Going to see a movie turns out to be a bit more complex than you might imagine. That’s why 90% of people turn to search to help them find movies information. What time is the movie playing? Which theater? Where does one park? What’s traffic like right now? Is the movie any good – what do reviewers say? What do my friends say about it? What does the Twitterverse say?

Bing brings together all of the information and tools you need to get to the movie stress free and have a great night out. Reviews from the pros, real time Twitter and Facebook sentiment, real time traffic information and directions, nearby restaurants and even parking information from Bing Maps make it simple to spend less time searching and more time doing.

All of this cool stuff is going live right now, with the exception of the TV listings, which will be along in a couple of weeks, and the music playback will ramp up over the next few days. Try it out, tell us what you think. We know there’s more we can do, and we are hard at work on new ideas that can continue to make Bing the best place to go on the web for all your favorite entertainment content and decisions.

Yusuf Mehdi, Senior Vice President, Bing

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Bing Announces Entertainment Upgrades…in a Gazillion Words

Twitter, Iran and Reality One Year Later

Written on June 14, 2010 by admin

Filed Under: marketing

As marketers and just people in general, we depend on statistics and analysis to understand the world around us. We also depend heavily on observation, opinion and perceived expertise of others. We have many different ways to take in information and data about the world around us including social media, which has its pros and cons. The major pro is that we can know have a view of many things that we could never have had before while the biggest con is just that: we can be easily conned.

It’s this last point that made an article on the Foreign Policy site so interesting as it referenced the impact of Twitter during last year’s elections in Iran. Many point to this as a seminal moment in communication because many Twitter accounts of the events were used to spread the word of the plight of the Iranian people. For the most part, that general picture was spread. Turns out, however, that the accuracy of it all may make us think twice about Twitter accounts as primary sources of information for the future depending on the situation.

Foreign Policy tells us

Before one of the major Iranian protests of the past year, a journalist in Germany showed me a list of three prominent Twitter accounts that were commenting on the events in Tehran and asked me if I know the identities of the contributors. I told her I did, but she seemed disappointed when I told her that one of them was in the United States, one was in Turkey, and the third — who specialized in urging people to “take to the streets” — was based in Switzerland.

Perhaps I shattered her dreams of an Iranian “Twitter Revolution.” The Western media certainly never tired of claiming that Iranians used Twitter to organize and coordinate their protests following President Mahmoud Ahmadinejad’s apparent theft of last June’s elections. Even the American government seemed to get in on the act. Former U.S. national security adviser Mark Pfeifle claimed Twitter should get the Nobel Peace Prize because “without Twitter the people of Iran would not have felt empowered and confidant to stand up for freedom and democracy.” And the U.S. State Department reportedly asked Twitter to delay some scheduled maintenance in order to allow Iranians to communicate as the protests grew more powerful.

But it is time to get Twitter’s role in the events in Iran right. Simply put: There was no Twitter Revolution inside Iran. As Mehdi Yahyanejad, the manager of “Balatarin,” one of the Internet’s most popular Farsi-language websites, told the Washington Post last June, Twitter’s impact inside Iran is nil.

So what’s the point of bringing this up now? It’s simply a word of caution as to what we believe as the ‘truth’, especially in social media circles, can be misleading at best and downright harmful at worst. Here in the US in particular, we were so quick to give Twitter its due as the great communicator in shaping a significant world event when, in reality, we may have only been doing what we do so well here: drinking our own Kool-Aid.

So how should this serve us as marketers? It’s pretty simple really. We have to be very careful not to let buzz and hype take the place of the truth about anything we are attached to. While setting social media outlets on fire with some juicy tidbits may serve to sell a few more products is that boost in revenue worth the possibility of found out to be nothing more than social media mass hysteria at work? Once anyone gets “found out” like that, rarely does the benefit outweigh the real cost.

It’s been a year already since those elections in Iran created as much buzz for Twitter as it did for the people of Iran fighting for their rights. It’s important to look back on this with time to truly see what took place and learn about what may actually be social media ‘mob rules’. Start the wave and the truth can quickly get pushed aside.

It doesn’t mean it’s all for naught but we must be careful to not give anything more importance than it merits. Why? Because people are gullible and will buy anything; especially if it sounds like something they want to hear. We as users of a tool like Twitter, should exercise some level of responsibility to maintain integrity. As it has been said before, the truth shall set you free.

So the truth with Iran and Twitter?

To be clear: It’s not that Twitter publicists of the Iranian protests haven’t played a role in the events of the past year. They have. It’s just not been the outsized role it’s often been made out to be. And ultimately, that’s been a terrible injustice to the Iranians who have made real, not remote or virtual, sacrifices in pursuit of justice.

So be careful out there. While social media may be fun and effective in many ways, it’s usually not as important as the industry makes it out to be. It’s important for sure but proper perspective of its real importance will make for better use of this potentially powerful tool as we all move forward in the this media new world order.

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Twitter, Iran and Reality One Year Later

10e20 Adds Brent Csutoras as New SVP of Viral Marketing

Written on June 2, 2010 by admin

Filed Under: Advertising, marketing, seo

10e20 announced today the acquisition of Brent Csutoras, Inc. (BCI), the social media arm of Brent Csutoras, which means that Csutoras will now join Chris Winfield at 10e20 in the role of SVP of Viral Marketing.

“At the end of the day, we just took a really good viral marketing department and made it great.” - Chris Winfield, President of 10e20

By adding Csutoras, 10e20 is now double the social media powerhouse that it once was, and their new suite of social networking and viral marketing services will be a force to be reckoned with in the SEO & social media marketing industry.

Csutoras has this to say about the merger :

“Joining 10e20 was the natural evolution to providing our clients the absolute best chance at success within social media. Separately we have both helped countless companies succeed with social media and now together, I truly feel we can offer even better solutions and programs for our clients.”

The deal will help 10e20 in its efforts to develop more effective campaigns for its clients and generate more visibility, traffic, links and ultimately revenue through:

• BCI’s understanding of the social media ecosystems
• BCI’s ability to create content that is engaging and ’share-worthy’
• BCI’s unique intellectual property that will help client’s better understand how their campaigns are performing

Big congrats to Brent Csutoras and the 10e20 Team!

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10e20 Adds Brent Csutoras as New SVP of Viral Marketing

Facebook Adopts “Bunker Mentality” Over Privacy Concerns

Written on May 13, 2010 by admin

Filed Under: book, marketing

If you are tired of hearing about Facebook and privacy you may not be alone but there is also little to no relief in the long range forecast. It looks like there may be an extended heat wave relating to Facebook and their privacy attempts / blunders / mea culpas etc. Things must be getting pretty hot because yesterday Facebook called an “all hands” meeting for today to discuss the very issue that keeps putting Facebook in the spotlight for what it isn’t doing rather than what it is doing. No company likes that kind of press even if you appear to be inhuman like Facebook can at times.

Inside Facebook reports

Facing increasing pressure from the media and users, Facebook has called an all hands meeting tomorrow afternoon, at 4 PM Pacific, to discuss the company’s overall privacy strategy according to sources inside the company. Facebook has come under increasing scrutiny for a number of reasons and many were left with a sour taste in their mouth following a New York Times reader Q&A with Elliot Schrage, the company’s Vice President for Public Policy.

We covered that Q & A yesterday and I thought it was either brilliant or stupid with no in betweens. The GigaOm article in the above quote really lays into Facebook for its inability to just come out and say what it intends. As a result, there is a lot of confusion AND mounting hostility toward the social networking giant.

If you really want to see some interesting facts about Facebook and privacy in a graphical fashion check out the New York Times Facebook privacy chart and some accompanying statistics. It shows that the current Facebook privacy policy is longer that the original US Constitution (minus amendments). Also, the current policy is about 6 times bigger (in total words) than the original policy from 2005. Those were my fun facts for the day. Thanks, NYT!

So Facebook now needs to pull itself together and it is calling everyone into a room to figure it out. Honestly, it may be too late to do something that is not harmful to the company in a big way.

While it’s unknown what Facebook will announce during the meeting, it’s pretty obvious that changes will need to be made if Facebook is going to regain users’ trust. The most likely change will come in the form of a temporary removal of the “Instant Personalization” service, or at the least, a shift to “opt-in”, something many privacy advocates have been calling for.

If Facebook does another “about face”, they would now have Beacon and the current privacy gaffe on their resume and trust will become zero. The biggest threat is that this “dirty little secret” which gets huge attention from insiders and even mainstream tech news outlets could go to the masses. Right now, I don’t think that most Facebook users even know there is a problem. It’s when everyone understands that Facebook is at worst trampling privacy concerns or at best confusing the issue to the state of being FUBAR there will be no good endings to this story for Facebook.

Just imagine what floodgates they will open if they cave under pressure on this one. Can they act to rectify this without doing some serious damage to their standing as a respectable company? Or, will they now demand such tight vigilance by consumer and government watchdogs that their ability to do business (i.e. sell ads based on user data) is crippled?

Your thoughts?

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Facebook Adopts “Bunker Mentality” Over Privacy Concerns

Keynoting SMX Advanced Seattle: Microsoft VP Yusuf Mehdi

Written on May 11, 2010 by admin

Filed Under: Object, book

Microsoft’s Bing is turning one year old, and according to just-released comScore qSearch data continues to gain market share at the expense of Google. We’re excited about our keynote conversation at SMX Advanced Seattle, where Yusuf Mehdi, Microsoft’s Senior Vice President, Online Audience Business and a key executive on the Bing team discusses the evolution [...]



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Keynoting SMX Advanced Seattle: Microsoft VP Yusuf Mehdi