Written on July 13, 2010 by admin
Filed Under: Object
Anyone with an interest in linking, link building and algorithms who hasn’t yet read the latest Google patent might want to have a look. It’s located on the USPTO database at an impossibly long URL, so here’s a shortcut: http://bit.ly/9pbQfr.
Note that this patent, while only granted a couple months ago, was filed June 17, 2004. [...]
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5 Things Google’s Latest Patent Tells Me About Links
Tags: couple-months ,french-supreme ,full ,google ,headline ,link week ,not-everyone ,patent ,patent-might ,the-headline ,their-rulings ,winner
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Written on February 3, 2010 by admin
Filed Under: Advertising, Object, marketing
When you think about geotagging, what do you think of? GPS coordinates appended to a Tweet? Picking the location you took a photo on Flickr?
How about notes from your friends? As customary, the US Patent Office recently published a patent filed by Yahoo in July 2008, and in that patent, geotagging takes on a whole new meaning. Instead of assigning pictures a location, you can actually leave notes at a location, accessible via mobile, and networked with your friends. Want to let your friends know what your favorite restaurant is? Add a tag. When they’re in the area, their phone will let them know about your tag. And that’s just the beginning.
As Read Write Web points out, this dovetails nicely with another patent filed the month before—one that provides video, audio and other info pertinent to the user’s location. This latest patent builds on both these ideas:
The technology described in this latest patent isn’t just location-based social networking, or Augmented Reality “air tagging” – it includes social graph analysis, permissioning, expiration dates, contextual advertising and more. It’s not just text notes, it includes methods of augmented reality with photos, videos and more. While the most popular mobile augmented reality apps on the market today focus on text on top of locations – there’s no reason why reality can’t be augmented in other ways as well.
Notes can also be tied to non-stationary objects, including people (well, more likely their phones) and vehicles.
The patent is not yet granted—once a patent is published, the USTPO reviews it in due time.
Google has made a few location inroads—Latitude to publish users’ locations, a year ago, and “Near Me Now” to offer nearby business suggestions, last month. However, if Yahoo is currently developing the technology to make their patents a reality, Google has a long way to go to catch up.
Yahoo isn’t the first to develop solutions for augmented reality—but they might be the best known. With the huge userbase they already have, they probably stand a better chance than most of the competitors in the field.
What do you think? Will Yahoo pursue this technology—and if so, will they lead the way for mass adoption?
Continued here:
Yahoo Patent: Geotagging + Social = Augmented Reality
Tags: a-year-ago- ,Advertising ,competitors ,filed-the-month ,flickr ,google ,latest ,Object ,patent ,patents ,social ,social-networking ,technology ,user ,yahoo
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Written on October 7, 2009 by admin
Filed Under: marketing
The next time you suspect Google has manually adjusted your search results, you can do more than simply complain at WebmasterWorld, you can snitch to Yahoo.
The #2 search engine was just awarded a patent for its “Method and apparatus for search ranking using human input and automated ranking.” In other words, Yahoo holds a patent on human editing of search results.
Now, I admit that I’m somewhat stirring the pot here–can I get Matt Cutts to comment two days in a row?–but when you read the summary of Yahoo’s patent, you can see how the company could file a claim against Google–should it ever conclude the search giant is manually editing its search results:
A search system provides search results to searchers in response to search queries and the search results are ranked. The ranking is determined by an automated ranking process in combination with human editorial input. A search system might comprise a query server for receiving a current query, a corpus of documents to which the current query is applied, ranking data storage for storing information from an editorial session involving a human editor and a reviewed query at least similar to the current query, and a rank adjuster for generating a ranking of documents returned from the corpus responsive to the current query taking into account at least the information from the editorial session.
Digging deeper, it does appear that manually penalizing search rankings is included in the patent:
Promotions and demotions might be absolute (”Rank this document first highest.”), relative to itself (”Rank this document four positions higher than it would otherwise be.”), or relative to another document (”Rank this document higher than this other document.”). Other types of promotion/demotion might include “remove this document from consideration no matter what the automatic system suggests”, “this set of documents are to be given equal (`tied”) rankings”, “do not rank this document higher than position P” for some integer P, or the like.
Of course, Yahoo’s about to give up its search engine to Microsoft–and this patent was filed way back in 2002–but it could present Yahoo with an interesting proposition. Forget the new Y!ou marketing blitz. If you want some real attention, sue Google for patent infringement–that will earn you plenty of publicity! 
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When Google Manually Adjusts Rankings, Does It Violate a New Yahoo Patent?
