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YouTube Videos Getting Off-Site Overlay Links

Written on June 30, 2009 by admin

Filed Under: Advertising, marketing

Although the latest planned feature for YouTube looks like an ad, for once YouTube’s rolling out something somewhat noteworthy that’s not part of its continue search for revenues. The feature? Overlays, like InVideo ads, that feature off-site links.

As TechCrunch reports, “you probably thought it was already out there.” But to-date, YouTube hasn’t allowed any links embedded in its videos other than a.) ads or b.) links to other YouTube videos. If you needed to link to your website, blog, Twitter profile, etc., you had to do it in the right-hand sidebar, where it would be largely ignored.

YouTube ran a similar promotion in March for charity:water. This video from the organization features the overlay:

The move is unique in that this is the first non-advertising off-site links YouTube has allowed. However, the program will only be open to YouTube’s advertisers participating in the CPC Promoted Videos program. TechCrunch says the program is launching today.

What do you think? Will this result in more people leaving YouTube—or more people signing up as Promoted Video advertisers?

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YouTube Videos Getting Off-Site Overlay Links

Proof that Google is Shrinking in Size?

Written on June 30, 2009 by admin

Filed Under: marketing

It appears Google is getting smaller in size–the logo, that is.

Philipp Lenssen spotted YAGT (Yet Another Google Test), this time it appears to involve a slightly smaller logo:

Have you seen this? I’m a little skeptic about its authenticity. Notice how the “Results 1- 10 of….” text is closer to the left in the second screengrab? Same with the login info. That often happens when you reduce your browser window size or screen resolution. That might account for the small looking logo–then again, it could be that Google will show a smaller logo only to those that have smaller screen resolutions.

Who knows? I just wanted to write a post title that included the words “Google” and “shrinking” — when does that ever happen?

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Proof that Google is Shrinking in Size?

Do Trademark Holders Have the Right to a Google Listing?

Written on June 30, 2009 by admin

Filed Under: marketing

Google’s not unused to being sued. Whether it’s because of trademark infringements, AdWords, or simply being kicked out its natural search engine, Google has seen it all.

Now it’s seeing it all in one law suit–and there’s an added twist!

Ascentive is claiming–among other things–that “Google’s refusal to list Ascentive’s website in its natural search result listings violates the Lanham Act.” I have no idea what that means, but fortunately Eric Goldman does:

The complaint doesn’t explain this allegation thoroughly, but the theory seems to be that consumers expect to see the trademark owner in organic search results for the trademark and therefore consumers will be actionably confused if the trademark owner doesn’t appear there.

How’s that for grasping at straws? It seems as though this complaint is a non-starter, but that may not stop some naive judge from agreeing with the plaintiff–at least in the lower courts.

What do you think? Has Google become so dominant that it has a legal obligation to index the web site of an official trademark holder?

(hat-tip)

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Do Trademark Holders Have the Right to a Google Listing?

YouTube To Launch “Call-To-Action Overlay” Ads

Written on June 30, 2009 by admin

Filed Under: Object

TechCrunch reports that YouTube is adding a new ad type to its ad mix named “Call-To-Action Overlay” ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site [...]



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YouTube To Launch “Call-To-Action Overlay” Ads