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25 Women That Rock Social Media

Written on January 20, 2010 by admin

Filed Under: book, chat, marketing, seo

Last week Erik Qualmann posted a list of “All Star Social Media” players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Scott Monty was humbling to say the least.  Erik qualified the list by saying they were mostly people he knew and he welcomed suggestions.  I noticed few women were mentioned and knowing there are so many power players, I decided to create a list of my own featuring women that I think “rock” the social web.

The photo to the left is my flexible business partner, Susan Misukanis, who “Rocks” as President of TopRank Marketing.

Many in the list below are from the PR industry that I know so it’s biased in that way. Suggestions of other accomplished & influential women in social media (consultants and corporate) are welcome. Now on to the list:

Katie Paine @kdpaine – Katie is a world traveler, author, consultant and PR measurement guru that has been publishing, presenting and educating us about PR and social metrics long before social media, social web, social this and social that became fashionable amongst communicators, marketers and certainly, mainstream media.

A. Jo. Martin @digitalRoyalty – Amy Martin’s Twitter bio (and follower count of 1 million plus) is one hell of a resume: “Work w/ Shaquille O’Neal, UFC, White Sox and other sports, athletes, entertainment and corporate brands to develop measurable digital & social media strategies”. That’s not all: There’s YouTube, LinkedIn, Facebook, UStream and others. Walk the talk

Charlene Li @charleneli – A true pioneer in the field of social computing, Charlene’s accomplishments with Forrester and as co-author of “Groundswell: Winning in a World Transformed by Social Technologies” propelled her into starting Altimeter Group providing thought leadership, research and consulting on new technologies. She shares insights on her blog.

Tamar Weinberg @tamar – A techie at heart, Tamar has been an active power user and social media marketing practitioner for several years. She’s also an author of an excellent book on Social Media Marketing called, The New Community Rules: Marketing on the Social Web.

Valeria Maltoni @ConversationAge – I like to think of Valeria as an Italian secret social media agent that helps others learn the value of conversations and connecting people on the social web. Among her many other accomplishments, she’s authored an eBook, “Marketing in 2010 – Social Media Becomes Operational” (pdf).

Jessica Smith @JessicaKnows – Once a Wal-Mart mommy blogger and now VP & digital integrator at Fleishman-Hillard, Jessica and I met on a panel (Looking Ahead: The Nexus of Social Media & Public Relations) at PRSA International in San Diego. Her practical insight made a big impression. So very smart.

Shonali Burke @shonali – A true social butterly, Shonali can be found speaking at conferences or Waxing Unlyrical on media & communications topics. More likely, you’ll find her working with clients on strategic communications, PR and social media as an independent consultant – a career she moved into after working with the ASPCA.

Beth Kanter @Kanter – Beth Kanter is a social media force of nature in the non profit space. She has the longest running blog for non profits, is the CEO of Zoetica and co-author of the upcoming book, “The Networked Nonprofit”.  In 2009 Beth was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media. Be social, do good. Walk the talk.

Maggie Fox @maggiefox – Maggie is CEO of Social Media Group, which is a very large social media consulting agency that has worked with the likes of Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. She’s also a frequent conference speaker and contributes to the SMG blog.

Mari Smith @MariSmith – With enthusiastic Mari, 8,688 Facebook fans and nearly 60,000 followers on Twitter, there’s no question she a power social media practitioner. That “walk the talk” perspective helps her provide social media training and share her insights as a speaker and consultant.

Jennifer Cisney @kodakCB – I think Jennifer is the first blogger with a “Chief” designation, given for her role as Chief Blogger and Social Media Manager at Eastman Kodak. She’s active both in her professional role and personally on sites like Twitter, Facebook and blogging. More walk the talk.

Kami Huyse @kamichat – Not content with simply running her own PR and social media consulting practice, running workshops and publishing her insights on effective social communications, Kami decided to co-found another agency, Zoetica, serving the non-profit sector.

Deirdre Breakenridge @dbreakenridge – Author and c0-author of several important books on PR and social media including, “Putting the Public Back in Public Relations“, Deirdre runs a successful agency, PFS Marketwyse, and is an adjunct professor teaching courses on Public Relations and Interactive Marketing.

Beth Harte @BethHarte – Community Manager for MarketingProfs is a position Beth takes to heart (ba dum bump). It’s a great intersection of social media and marketing plus PR position that allows this long time marketing professional to show her stuff, besides blogging, teaching and speaking at conferences.

Shannon Paul @ShannonPaul – The “very official” Shannon Paul was helping the Detroit Red Wings with their social media before she landed a spot at PEAK6 where she excels even more as a social media manager.

Amber Naslund @AmberCadabra – In my opinion, Amber as Director of Community is exactly what Radian6 needed. Her mix of marketing and social media expertise is shared on Altitude Branding as well as through several eBooks and speaking at conferences.

Liz Strauss @lizstrauss – Don’t be alarmed if Liz calls you a SOB. That’s a good thing. Her SOBCon event is a think tank for social media and attracts the brightest and the curious-est. Liz is another “walk the talk” and highly networked social web enthusiast that blogs, consults and speaks at industry conferences.

Debbie Weil @debbieweil – Debbie “wrote the book” on corporate blogging (The Corporate Blogging Book) when most online marketing and communications professionals were still trying to figure out what a blog was. She runs a successful corporate blogging and social media consulting practice, works as a strategic advisor for Compendium software and continues to share her insights via blog and public speaking.

Laura Fitton @Pistachio – Laura was an early star on Twitter and with a mutual embrace, she’s turned that knowledge and network into a new business, oneforty along with consulting, speaking and co-authoring a book, “Twitter for Dummies”.

Sarah Evans @PRsarahevans – Sarah Evans showed up on Twitter like a firecracker (on my radar at least) and hasn’t looked back since with #journchat, blogging, Facebook, Twitter and plenty of real-world social networking at conferences.

Toby Bloomberg @TobyDiva – Toby is the original social media diva in my book and a long time business blogging evangelist for companies since 2004. She consults with companies on strategic marketing plans that incorporate social and traditional media.

Li Evans @storyspinner – As Director of Social Media for Serengeti Communications, Li is one of the few SEO savvy social media people I know that also has a public relations background. She’s a very active conference speaker, blogger, social network participant and publishes “how to” videos on internet marketing and social media.

Julia Roy @juliaroy – Julia is a Senior Manager of New Media at Coach and is yet another “walk the talk” social media participant with an active blog and participation on social sites ranging from Facebook to Vimeo.

Sally Falkow @sallyfalkow – Sally and I have been on many panels together at Search and Public Relations conferences talking about blogging, SEO and social media. She’s an active social media marketing and PR practitioner that blogs and runs an agency as well as a software services company called Press feed.

B.L. Ochman @whatsnext – B.L. “tells it like it is” as you would expect from one of the few people actually born in NYC, which makes her blog, AdAge DigitalNext articles and tweets both snarky and interesting. B.L. works with Proof Digital Media (part of Burson-Marsteller) as Managing Director of Emerging Media. She’s led some of the earliest social media consulting projects and has been blogging since 2004 (at least).

Check out the Twitter list of social media divas for a much larger group including Serena Ehrlich, Connie Bensen, Jane Quiqley, Rebecca Kelley, Lisa Stone, Lisa Barone and many others. By all means, make suggestions in the comments too.

Tags: director ,innovation ,internet-marketing ,list ,marketing ,online marketing ,seo ,white

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How to Write Compelling Social News Headlines

Written on January 11, 2010 by admin

Filed Under: book, marketing, seo

Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands of headlines to perfect.

As someone who has been successful with creating content that goes hot across social channels I’ve come to appreciate the art and challenge of crafting sticky headlines. In fact, crafting headlines is equally if not more challenging than leads and even content itself.

Something many bloggers have down, but communications professionals aren’t always fluent in, is the art of crafting headlines specifically for social news sites/users. While there is no one formula for success, I’m going to share 5 things I’ve learned from experience as a blogger, social news user, PR pro and marketer.

1. Work backwards - content first, then headline

If you’ve got an idea for a piece of content you think will be popular or if you’v done your homework and researched the types of content that resonate on social channels, great – the hardest part is done. Now jot down a title as a work in progress and create your content. After completion, bearing you know you’ve knocked out a winner, challenge yourself to re-create the headline specifically to resonate with your key audience. You’d be surprised at how much easier this is than working on the perfect headline up front. Having great content in front of you, then selling it through a sticky headline is always easier than writing it staring at a blank screen.

2. Leverage archetypes/formulas which work for others (especially outside your niche)

Smashing Magazine has made page one of Digg more than 200 times, frequently using the same headline formula (number + adjective + design-related item + sticky message – i.e. 83 Beautiful Wordpress Themes You (Probably) Haven’t Seen). Why would they change something which is causing users to instinctively share posts like crazy? Also, don’t be afraid to use archetypes that work in categories external of yours – especially if no one in your niche is using them.

3. Headlines should be outrageous, engaging, emotional, useful, counter-intuitive or remarkable – not to the world, but to your community

Your headline doesn’t have to make sense to everyone. There isn’t enough space to do that and still fit within something like a Tweet (only 140 characters + 20 character tiny URL) or Digg headline (60 characters). What it should do is conjure one or more of the adjectives listed above to the influencers – or 1%’ers as Jackie Huba calls them – of your community. To achieve this you must first understand your community – ideally by being a member yourself and able to empathize with them.

4. Don’t just create content, actually use social news sites

You can’t understand social communities at the level necessary to permeate them consistently with your content/headlines without being a member of those communities. This is not optional, and if you’re a blogger or marketer who merely creates content but doesn’t participate you’re missing half the picture. Learn the hot buttons of the popular, macro communities and you’ll get a general sense of how to craft headlines for social news. Then, drill down and become a member of more targeted communities relevant to your niche to learn what resonates with specific groups.

5. SEO intersection – frequently forgotten, always vital

A by-product of news stories which go popular on the social web is links. Content created goes popular, gets a ton of links up front and as a by-product the engine juice delivered helps create authority for that page. If the content is really good, it will continue to receive organic links months or years after it’s been posted due to visibility from search engines (and create a ranking that’s self-reinforcing). In other words, social news success can be long term: a story that’s successful has the potential to be a high visibility entry point to your site for years to come even after the initial wave of buzz.  Craft two headlines for your stories to help achieve this: 1 for search engines (title tag) and one for users (page title).

Conclusion

As social Diva Liz Strauss has pointed out, it’s not just about the headlines – you also need equally remarkable content to back it up in order to achieve any kind of worthwhile goal such as attracting subscribers or sales leads. But the importance of using clever headlines to help your content stand out in the first place is vital.

As the firehose of real-time social content speeds up, the value of well-crafted headlines will increase. And the truth is, tips can only help so much. Writing headlines is more art than science. The best path is to consider it an iterative process, experiment with different structures, study your analytics and find what works for you.

What are your tips for writing effective social news headlines?

Tags: analytics ,book ,community ,content ,google ,headlines ,marketing ,niche ,online marketing ,seo ,social ,social-bookmarking ,social-news

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5 Online Marketing Resolutions for 2010

Written on January 8, 2010 by admin

Filed Under: Advertising, book, marketing, seo

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.

To help you get started, TopRank Online Marketing has come up with New Year’s resolutions for 5 different online marketing channels: Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click and Mobile Marketing.

1. SEO:

I resolve to focus more on maximizing visits and conversions from organic searches.
With SEO efforts, it’s easy to get caught up in one goal: getting found via the search engines. But ranking in the search results is only half the story. If potential customers aren’t clicking through to your web page – or other piece of digital content – the ranking doesn’t mean much. Plus, due to variances in what each of us sees in the search results for the same query, rankings as metric are no longer as useful. Personalized search results according to location and web history means your site might rank high for one person, but not another.

Maximize the success of your online marketing efforts by analyzing your metrics report to determine which pieces of digital content are highly visible but producing less than ideal traffic results. Then take some time to ask yourself these questions:

• What competitive search results are your potential customers seeing? Assess the title tags and meta descriptions of competitive search results. Are competitors offering customers a free case study or a complimentary product sample? Then consider ways to make your own title tags and meta descriptions out-entice the competition.
• Does your content live up to the promise put forth in your title tags and meta descriptions? Put yourself in your customers’ shoes: When you first visit your web page or other digital content from an organic search, is the content you find relevant? Potential customers don’t want surprises; they want a solution to the problem that caused them to search in the first place. And they want it as promised.

Not only will searchers respond more favorably to customer optimized titles and meta descriptions, but the increase in clickthroughs will, no doubt, be noticed by search engines and may influence subsequent rankings.

2. Social Media:

I resolve to set goals and track the results of my social media efforts.
There’s no denying that social media is more difficult to justify in terms of ROI compared to other online marketing strategies.  But that’s not to say it’s impossible – or that tracking results should be placed on the back burner. And without goals, it’s pretty difficult to measure success. In 2010, put forth even more effort to set goals for social media participation and tie results back to specific tactics.

There are a host of free or near-free tools available to gauge brand mentions and traffic from social media channels. In December, we highlighted 5 of these social media monitoring tools.

Tracking results via social media monitoring tools is just a start. Those results must be tied back to business goals. Potential goals might be:

• Develop better customer relationships
• Reputation management
• Identify and energize brand evangelists
• Increase brand awareness
• Increase relevant visitor traffic
• Improve standard and social search engine visibility
• Build up a list for email marketing
• Increase leads or sales

Without setting specific goals upfront, social media efforts can’t be definitively quantified so be sure to implement a Social Media Roadmap and all or social bases will be covered.

3. Email Marketing:

I resolve to integrate my email marketing with other online marketing channels.
Regardless of what the naysayers may say, email marketing isn’t going to disappear as a result of social media in 2010. In fact, email will continue to play a significant role in most online marketing mixes this year. A study from Silverpop found nearly half of marketers surveyed plan to increase email marketing budgets in 2010.

That’s not to say email marketing efforts shouldn’t evolve with the times. Integrating email with social media is on par to be a popular resolution for 2010: A recent eMarketer report found 40% of executives surveyed will make integrating the two tactics their top marketing initiative this year. Another 25% of respondents have already implemented an integrated strategy.

Pledge to take email marketing to the next level by encouraging email subscribers to not only forward content via email, but also to get social with email and share it via Facebook, Twitter, Digg and other sites. Conversely, conduct a poll on Twitter or your blog, and encourage followers and readers to subscribe to your e-newsletter for the results.

4. PPC:

I resolve to maximize conversion rates by testing different versions of my ads and landing pages.
Most companies using self-serve pay per click programs fall victim to “set it and forget it” habits. They’re busy with numerous other marketing activities or don’t have the time to really get to know the native bid management platforms and test/refine campaigns. Even if PPC efforts are reaching set goals in terms of conversion rates, there’s always room for improvement. You’ll never know until you try.

Consider these three ideas for testing different elements of your PPC campaigns:

• Test multiple ad versions that highlight different benefits of your product, service or company. For example, one could tout cost-savings benefits, while another emphasizes a convenience aspect.
• Use A/B testing to try out two different headlines on your landing page. Again, each could speak to a different benefit (i.e., cost savings vs. convenience). Google Optimizer is a great tool for this.
• If you’re targeting a competitive search term with many competing ads, consider launching two different campaigns simultaneously. Each could offer a distinct piece of fulfillment – a free case study and a product coupon, for example.

A few tools for testing include:

• A/B Testing resources: (Google Website Optimizer, 7 Free Resources)
• Multivariate Testing service: (Omniture)
• Heatmap & User Testing tools: (CrazyEgg, Clickdensity, Clicktale, userfly andEyetools)

5. Mobile:

I resolve to rethink my website design for mobile users.
If your site isn’t already optimized for handheld devices such as cell phones, now is the perfect time to re-assess your site design and how users find your site through mobile search – particularly for B2C companies.

In October, ABI Research forecast that mobile sales of physical goods in North America would reach $750 million by the end of 2009, a 117% annual growth rate. Consumers are doing a lot more than purchasing downloadable cell phone ringtones and games from their mobile devices. These days, clothing, electronics, books and a host of other items are being purchased through mobile commerce. Additionally, social network participation through services like foursquare, Facebook and Twitter are growing dramatically, creating additional opportunities for promotion and traffic to the mobile version of your company web site.

When optimizing web pages for the mobile web, consider a few tips:

• Keep fonts in their most basic format
• Eliminate advertising to conserve screen space
• Take out images unless they are absolutely necessary
• Remove Flash, Java or any plug-in content unless absolutely necessary

Online Marketing Efforts in 2010
As you make your own personal New Year’s resolutions to drop a few pounds, start a savings account or join a gym, don’t forget your online marketing efforts. Each year provides a fresh start and endless possibilities, so take advantage.

What resolutions do you plan to make in 2010 to improve your online marketing efforts?

Tags: Advertising ,digital ,facebook ,marketing ,online marketing ,online marketing efforts ,seo ,seo tips ,site ,social ,social media

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Searching For PPC Success In A Down Economy

Written on January 6, 2010 by admin

Filed Under: Advertising, Object, marketing

The beauty of online marketing is transparency - there is no other medium in advertising within which a direct ROI or CPA can be associated without questioning a slew of externalities.



….

See the original post:
Searching For PPC Success In A Down Economy

Tags: cpa ,google-adwords ,how to: ppc ,marketing ,online marketing ,other-medium ,spzmu ,within-which

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5 Top Email Marketing Tactics for 2010

Written on January 4, 2010 by admin

Filed Under: book, marketing, seo

Ready or not, 2010 is here. And according to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy.

To ring in the New Year, we’ve compiled 5 email marketing tactics that are likely to gain even more ground this year.

1. Integrating Email With Social Media.
This email marketing tactic – which picked up steam throughout 2009 as a way to boost customer reach – is likely to spread like wildfire throughout 2010. Consider the results of an early 2009 study by Exact Target, Ball State University and the Email Marketer’s club: 46% of marketers planned to incorporate the two marketing strategies in ‘09, compared to 13% in ‘08—a whopping 253% increase.

Both BtoB and Consumer Marketers are moving beyond simply including links to social profiles, such as Twitter, Facebook and LinkedIn, in email messages.  Some additional tactical ideas for integrating the two strategies include:

• Using a blog to highlight content from an e-newsletter once or twice a month, and inviting readers to download the full content via a landing page
• Conducting a timely poll on Twitter, and creating a visual representation of the results, in an e-newsletter
• Leveraging social media channels to offer email subscribers customized options (i.e., receiving a combination of a monthly newsletter, a Twitter feed with promotions and an RSS feed with daily news instead of receiving a generic bi-weekly e-newsletter)

2. Focusing on Engaging Subscribers.
In a December article from Direct magazine, writer Ken Magill reports that ISPs are now looking into using engagement as a factor to determine if emails get to inboxes. That would mean if subscribers aren’t interacting with email messages, the ISP may stop delivering the messages.

Of course, it’s not yet determined what exactly will constitute an “engaged” email subscriber. But potential measures of engagement we would recommend focusing on improving include:

Open Rates: Try increasing open rates by personalizing subject lines and including clear information in the “from” line indicating who is sending the email.

Click Rates: To improve CTR, analyze if the design of the email is guiding subscribers to the CTA. Web heat maps, for example, can be used to distinguish areas of a Web page most frequently scanned by visitors. Also, give subscribers a reason to click, whether for additional content, a product coupon or a complimentary gift.

Number of Forwards: To increase the number of subscribers forwarding an email, make it as easy as possible to do so. Include the ability to forward the message via email, as well as the option to share on social networks.

3. Re-engaging Inactive Subscribers.
Building an email subscriber is one thing; building an active email subscriber base is another. Virtually every email marketing list contains a group of inactive subscribers, those who aren’t opening emails but haven’t yet unsubscribed.

To re-engage these sleepy subscribers, consider these email marketing tactics:

• Offer the inactive group a complimentary white paper or free trial of a product
• Create a sense of urgency with notifications that their subscription will end soon
• Segment the inactive subscribers and cut back on the frequency of email communications
• Send a series of opt-in engagement messages to the inactive group reminding them of the value of the emails

4. Creating Viral Campaigns.
Viral marketing isn’t a new concept. But today, with sites like Twitter, Digg, Flickr and Facebook, email messages have the potential to be shared like never before. Try out these email marketing tactics in 2010 to help extend your message to a maximum number of customers:

Tailor forward links to specific campaigns: In lieu of the typical “forward to a friend” link, customize the link for the individual campaign, content and audience. For instance, if an email message provides tips to help small business owners build credit, create a forward link with the text: “Forward these tips for building credit to a colleague.”

Don’t restrict access to content: In order for a message to spread to a maximum number of prospective customers, make content free and accessible to anyone. Plus, make all login processes as quick and painless as possible.

Experiment with placement of forward links: Avoid subscribers developing a “blindness” to forward links because the links are placed in the same location for every campaign. Instead, try varying placement, size and color of links.

5. A/B Testing and Optimizing Landing Pages.
Thanks to quickly advancing marketing automation technology, email marketers can more easily perfect landing pages to create a relevant experience and maximize conversions. Many email marketing tools now offer built-in A/B page-testing capabilities, enabling marketers to test multiple page variations and measure the performance of each.

In a recent post on Email Marketing Strategy Blog from Silverpop, CEO Bill Nussey suggests that advanced A/B testing and optimization can easily yield a 5% to 10% lift in conversion rates. Plus, because email solutions are automating what used to be a manual process, marketers can spend more time interpreting numbers and focusing on the creative.

There’s no better time than the New Year to set resolutions and make improvements. As we head into 2010, take some time to assess your email marketing tactics. Could any of these 5 ideas be incorporated into your marketing mix to improve results?

Tags: book ,design ,flickr ,google ,inactive ,online marketing ,results ,social ,twitter

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Top 10 Social SEO Posts of 2009

Written on December 31, 2009 by admin

Filed Under: book, marketing, seo

You don’t have to look far to find social media roundup posts this time of year. But what about the most effective one-two marketing punch for building community AND delivering conversions and ROI?  Social Media and Search Engine Optimization – or “Social SEO” as we like to call it.

Out of the 300 or so posts published in 2009, I’ve picked the best of the year based on a mix of my own opinion and metrics such as comments, inbound links, pageviews and social engagement off the blog through social news, bookmarking, Twitter and similar services using PostRank.

Here are TopRank’s Top 10 Social SEO Posts of 2009. Enjoy!

#1. 25 Must Read Social Media Marketing Tips – After interviewing some of the top social media and marketing experts in the industry (Charlene Li, Chris Brogan, Brian Solis, Scott Monty and many others) I decided to take the best questions and answers from each interview and aggregate them into one post. The result is a 360 degree view of how to plan, approach and measure social media.
(40 Comments, 1,617 Tweets, 896 Links, 38,528 Pageviews, PostRank 8.3)

#2. Best and Worst Practices Social Media Marketing – Knowing that social media is increasingly intertwined with search engine optimization, this post compares the dramatic increase in interest in the social side of marketing and offers a mix of best practices and worst practices for readers in need of some social media demystification.
(Comments: 54, Tweets: 379,  Links: 2,624, Pageviews: 20,810, PostRank: 5.0)

#3. 16 Rules For Social Media Optimization Revisited – Three years ago, Rohit Bhargava coined the phrase, “social media optimization” and wrote a post with 5 rules for SMO. I joined 3 other bloggers to expand that list to 16. Fast forward to 2009 and Adam Singer from TopRank revisted those original 16 rules to see which were valid and which were outdated. You may be surprised at the result.
(Comments: 16, Tweets: 486, Links: 249, Pageviews: 8,059, PostRank: 8.8)

#4. Social Media Marketing Tops Digital Marketing Tactics for 2009 – One of the useful applications of growing a blog community is the opportunity to tap into their opinions and provide insight into industry trends. This poll revealed that 6 of the top digital marketing tactics readers would emphasize were social media. SEO ranked number 3.
(Comments: 32, Tweets: 227, Links: 310, Pageviews: 10,867, PostRank: 5.0)

#5. Social Media and SEO: 5 Essential Steps to Success (Published on Mashable) – The intersection of search engine optimization and social media is often one sided. Social media practitioners see the relationship and community building benefits while many SEOs focus on promotion and link building benefits. This guest post on Mashable offers specific tips and examples of how to incorporate the best of both worlds: Social SEO.
(Comments: 56, Tweets: 784, Links: 1,094, Pageviews: , PostRank: 6.2)

#6. 50 Ways to FAIL On Twitter – This is pure and simple, linkbait. We fall more on the optimistic side of our editorial and content strategy, but I crowdsourced what NOT to do on Twitter via @leeodden and received some very strong opinions. Read this post as an optimist and reverse the tips and you have 50 things your SHOULD do to be more successful using Twitter.
(Comments: 53, Tweets: 698, Links: 381, Pageviews: 9,233, PostRank: 10.0)

#7. 10 Proven Applications For Social Media – With millions of self professed “social media experts” regurgitating a handful of original ideas, a vacuum exists for practical examples of what social media can mean to advance business goals. TopRank’s Adam Singer delivers in this post that includes end benefits ranging from PR to SEO to, well, I’ll let you read the post to find out.
(Comments: 22, Tweets: 839, Links: 214, Pageviews: 11,664, PostRank: 8.2)

#8. 5 Near Free Social Media Monitoring Tools – Effective social media and social SEO efforts begin and end (actually there is no “end” in social but you get the idea) with social media monitoring. Such tools can be difficult for marketing dollars strapped organizations to justify, so TopRank’ Michelle Bowles delivered with this review of 5 free and low cost tools. The stats on this post are amazing considering it ranks top ten for the year and was just published 2 weeks ago!
(Comments: 37, Tweets: 633, Links: 431, Pageviews: 4,246, PostRank: 9.1)

#9. 6 Social Search Engines to Start 2009 - What better way to start 2009 than to compare the top social search engines? At the time, there was no “real time search” or deals between Google and Bing with Twitter or Facebook. Several of the social media search engines reviewed in this post have expanded a great deal and some have withered away into notgoingtohappen land.
(Comments: 38, Tweets: 27, Links: 677, Pageviews: 14,563, PostRank: 8.9)

#10. Social Media Marketing Basics: Facebook & Blog Promotion – “Build it and they will come” doesn’t work with SEO and it certainly isn’t effective with marketing on the social web. Research, planning strategy and building a social presence is important. But without content distribution channels and promotion, it can take a very long time to build a community or reach an effective level of momentum. This post gives specific advice for two of the most popular social applications in use.
(Comments 33, Tweets: 199, Links: 137, Pageviews: 4,680, PostRank: 8.5)

What were your favorite Social SEO blog posts in 2009? What social web and search engine optimization topics would you like to see more of in 2010?

View all our posts about SEO or Social Media here.

Tags: best ,facebook ,google ,links ,media ,monitoring ,online marketing ,post ,seo ,singer ,social seo ,tips ,tweets ,twitter

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