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Now Compare Your Search Ads to Facebook Ads Performance

Written on April 1, 2010 by admin

Filed Under: Advertising, book, marketing

One of the many nagging questions that many online marketers face is trying to show just how well search ads do as compared to social media ads. Well, beginning on April 12, Clickable is giving advertisers the ability to compare their search ads’ performance against that of ads on Facebook. If this works as advertised this could provide some valuable insight into just how well ads on social networks perform.

TechCrunch provides some more details

It will soon be possible to compare the performance of search and social ad campaigns side by side. Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, will be adding Facebook Ads as an option on April 12.

What that means is that an advertiser buying pay-per-click ads on Google can test the performance of those search ads against pay-per-click ads on Facebook targeted to particular social demographics.

Clickable customers will be able to create, upload and manage Facebook Ads through Clickable. Using the Facebook Ads API, Clickable has made it easier for advertisers to see not only how their search campaigns compare to each other but also how search does vs. at least one social media outlet.

This could be risky business for Facebook. Of course, it could turn out to be an incredible boost as well. What will determine that direction will be the numbers. How will Facebook ads fare against search ads?

People come to a search engine for information first and anything else that happens along the social side of life is a bonus. People, however, are going to Facebook to be social for the most part. As a result, the mindset of the user is different with respect to receiving advertising.

I know that personally, I rarely give Facebook ads a glance. There is not a ton of variety in the ads I am offered and they are often just way off the mark with regard to my needs and tastes. As a result, I have developed a classic case of Facebook ad blindness. I know where they will appear in the layout and I have, on some level, just blocked them out. Occasionally something will catch my eye but not often.

Of course, that is just one person’s experience. What about your experience with Facebook ads? As an advertiser how effective are they for your investment? As a Facebook user, how engaged are you in the ads offered on the site? In your opinion, how different are the two mediums, search and social, when it comes to advertising?

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Now Compare Your Search Ads to Facebook Ads Performance

Internet Radio Trying to Carve Out a Future

Written on September 9, 2009 by admin

Filed Under: Advertising, marketing

While we talk about the death of newspapers with great regularity it gets to be old news real quickly and even starts to feel a little mean. So to relieve that pressure eMarketer has come out with a report that is evidence of the decline and fall of another old friend, radio. Terresttrial radio is what we are talking about here. Good old fashioned over the airwaves kind of radio is heading in the same direction as newspapers which is sad but just another harsh reality of the shift in the media of the future. eMarketer tells us

The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get any better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.

“Internet Radio Makes Waves,” a new eMarketer report, predicts the radio industry will see double-digit losses in ad spending this year alone, with terrestrial radio bringing in $14.5 billion in ad revenues in 2009, a drop of 18% from 2008 levels.

At least radio isn’t stumbling into the online space as badly as the newspaper industry has. The outlook for online radio ad spending is much brighter although it’s not going to be taking the world by storm by any means. The nice thing that online radio presents advertisers is more segmentation and more niche-oriented opportunities to target ad spend in ways that were not possible in recent years.

The chart below shows that the prediction is that online radio ad spend is poised to at least continue to grow while the jury is out on traditional radio. Early returns though seem to point to the steady decline of radio for the purist. No news on ham radio operators though so maybe there is still hope

What are your habits when it comes to radio? I know mine have changed significantly but it’s still on when I am in the car. The difference is that I listen now for different reasons and will quickly play a CD or whatever once there is nothing to being offered on the air. As for Internet radio? I’m not quite there yet but that may just be me.

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Internet Radio Trying to Carve Out a Future