Posts Tagged more-marketing
Written on June 26, 2009 by admin
Filed Under: marketing
A study of twelve people is not statistically relevant, but it does make for interesting headlines!
According to the Catalyst Group, 1 in 3 Google users preferred the search experience of Bing over the search leader. OK, so that was actually 4 of the 12 total people that Catalyst studied in a report obtained by TechCrunch, but hey, Bing will take all the good news it can get, right?
What is amazing is that when the test subjects were asked to rate Bing on specific criteria (visual design, organization of features, filtering options, and relevance of results), Bing handily beat Google in everything but result relevance. Arguably, that is the most important criteria, but most of the study participants thought that both search engines tied on result relevance. So even though Bing ranked better on design, and tied on relevance, that was not enough for most of them to switch.
Here’s a breakdown of the strengths of each search engine:
You can grab the full study here.
Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!
See the original post here:
One in Three Searchers May Prefer Bing Over Google
Tags: beal-on-twitter ,catalyst ,catalyst-group ,for-interesting ,grab-the-full ,marketing ,more-marketing ,research ,search ,search-leader- ,strengths ,the-strengths ,tied-on-result ,twelve-people
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Written on June 24, 2009 by admin
Filed Under: marketing
How does an iPhone application developer make money when giving away a free app? Well, before today, they mostly relied on users upgrading to a version of the app with more features–and a price tag. Now they have a new beta program from Google to test.
Google AdSense for Mobile Applications just launched and application developers–for either iPhone or Android–can apply to join. Already onboard are Backgrounds, Sega, Shazam, and Urbanspoon. The latter shares its story on using AdSense in its iPhone app in the video below.
I know more of our readers are going to be on the marketing side of his equation, so what are you thoughts? Are you excited about seeing your ads on popular iPhone apps?
Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!
See more here:
Finally! Developers Can Make Money from Free iPhone Apps
Tags: a-new-beta ,beal-on-twitter ,equation ,google ,iphone ,latter-shares ,local/mobile ,mobile ,more-marketing ,story-on-using ,video
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Written on June 24, 2009 by admin
Filed Under: book, marketing
Two recent reports illustrate the power of Twitter in two important metrics—driving visits and purchasing power. Hitwise analyzes overall downstream traffic for Twitter, while NPD Group takes a look at downstream purchases generated by Twitter.
Hitwise took a look at the most popular categories of downstream traffic for Twitter, comparing them with Facebook, Google UK and Hotmail. Nearly a quarter of Twitter’s downstream traffic goes to entertainment sites, and another ~15% went to social networks:
Source: Hitwise
Interestingly, Twitter also leads in downstream traffic to news & media sites, lifestyle sites and music sites—and, taken with a new study from NPD Group, that’s good news for the music industry. As Reuters reports:
active Twitter users buy 77 percent more digital music downloads on average than non-users. Additionally, 12 percent of those who have bought music in the last three months also report having used Twitter, versus 8 percent of overall Web users.
And that’s not all the good news for the music industry. NPD also found that:
- A third of Twitter users listened to music on a social network
- 41% of Twitter users listened to online radio—compared to 22% of all Internet users
- 39% of Tweeple watched a music video online—compared to 25% of all Internet users.
- Twitterers were more than twice as likely as average Internet users to visit MySpace Music or Pandora.
But is all that translating into revenue for record companies? Oh yeah:
- 33% of Twitter users bought a CD in the last three months—compared to 23% of all web users
- 34% purchased a digital download—compared to 16% of all Internet users
- On average, Tweeple purchased 77% more digital downloads—obviously, Twitterers spent more money when purchasing music.
Clearly, Twitter users are likely to click on music-related links and translate that action into purchases. What do you think—what should the music industry do to get more mentions on Twitter?
Image credit: Twitter bird
Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!
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Twitter Yields Clicks for Entertainment, Big Bucks for Music
Written on June 10, 2009 by admin
Filed Under: marketing
What do smart companies do when they know they can’t compete with the #1 company in market? They create a new market!
After years of making claims of being the “next Google killer” it appears that today’s crop of start-ups are keen to distance themselves from the search engine giant–and any “search engine” tag–WolframAlpha and Bing are just two recent examples.
Now the LA Times reports that Flickr co-founder Caterina Fake’s new start-up Hunch.com, will take the exact same “unsearch” route–and piggyback off the millions being spent by Microsoft!
“We’re nothing like a search engine,” Fake said in an interview from New York. “We’re more related to the answers sites.”
“Bing is kind of doing us a big favor by popularizing the idea that people go online to make decisions. But I don’t think we’re competitive with them.”
Hunch launches Monday and will require users to complete a personality test so it can then provide results that it has a “hunch” will be relevant to you.
So the next time you need a answer, you’ll have to decide if you want to search, compute, go on a hunch, or get a decision!
Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!
Here is the original post:
Flickr Founder Has a Hunch that Bing Will Help Her Start-Up
Tags: a-big-favor ,a-new-market ,a-search-engine ,answers ,caterina-fake ,flickr ,make-decisions- ,marketing ,millions ,more-marketing ,provide-results ,smart-companies ,take-the-exact
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Written on June 8, 2009 by admin
Filed Under: Advertising, marketing
While other advertising verticals saw recent declines in growth, it seemed as if internet advertising would continue to be invincible. Well, it looks like the kryptonite just caught up with our Superman. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers just released new U.S.
Read more here:
Internet Ad Revenues Drop 5%; A Road Bump or Road Kill?
