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Google’s St. Patrick’s Day Doodle & Logos From Others

Written on March 17, 2010 by admin

Filed Under: Object, book

If you visit Google.com today you may see a Google Doodle (logo) for St. Patrick’s Day. Here is a picture of the special St. Patrick’s Day Doodle for this year:

Google is not the only search engine with a special logo. Yahoo, Bing and Ask.com all have logos.

I have some additional logos from others [...]



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Google’s St. Patrick’s Day Doodle & Logos From Others

Watch The New Bing UK Commercial

Written on March 10, 2010 by admin

Filed Under: Object, book

Bing sent me a link to their new UK Bing commercial. The new UK ad blitz by Microsoft is aimed at capturing market share from Google in that region.
Here is that commercial.



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Watch The New Bing UK Commercial

New MSN Out Of Beta, Driving Nearly 50 Percent Of Bing Queries

Written on March 9, 2010 by admin

Filed Under: Object, book

Microsoft is formally launching its much improved MSN portal today. I wrote about the preview version and the wide range of improvements when it first came out in November. There are lots of  interesting elements to the site, including the “local edition,” which is basically a collection of persistent Bing search queries presented in a [...]



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New MSN Out Of Beta, Driving Nearly 50 Percent Of Bing Queries

ComScore Releases January Search Numbers (Bing Gains) & Year In Review

Written on February 10, 2010 by admin

Filed Under: Object

The financial analysts and investment banks publish the comScore monthly search data ahead of its public release, generally by about 24 hours. We’ll probably see comScore’s January numbers, accordingly, later today. However the numbers hit the web almost immediately because many writers/analysts/bloggers are on the investment bank mailing lists. So here, with all the usual [...]



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ComScore Releases January Search Numbers (Bing Gains) & Year In Review

What’s The Best Formula For B2B Search Marketing Success?

Written on February 10, 2010 by admin

Filed Under: Advertising, Object, marketing, seo

Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using SEO (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order [...]



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What’s The Best Formula For B2B Search Marketing Success?

The Portal Pattern: Core Conversion Marketing Strategies

Written on February 10, 2010 by admin

Filed Under: Object

Sites built on the Portal pattern include news sites, research sites, educational sites, forums, and association sites. Most revenue-generating blogs follow the Portal pattern. The primary goals of a portal are to get people to stick around, to view more pages, and to join or subscribe. Here are the conversion strategies that will impact these goals most.



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The Portal Pattern: Core Conversion Marketing Strategies

Ballmer Critical Of Google’s China Decision

Written on January 22, 2010 by admin

Filed Under: Object

At a conference in Houston on Thursday, Microsoft CEO Steve Ballmer spoke critically of Google’s recent decision to stop censoring its search results in China. Paraphrasing some of Ballmer’s statements, Forbes says Ballmer called it an “irrational business decision” on Google’s part.
Ballmer suggested that Google’s decision to no longer filter out internet searches objectionable to [...]



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Ballmer Critical Of Google’s China Decision

Bing’s Stefan Weitz: Rethinking The Search Experience

Written on January 22, 2010 by admin

Filed Under: Object

Way back when, in the dying weeks of 2009, I asked the question, “Where does search go from here?” It seems that everyone agrees we’ve barely scratched the potential that is web search, but what might that scratch reveal? What will our searching look like in two years? In five years, or even in ten [...]



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Bing’s Stefan Weitz: Rethinking The Search Experience

What’s For Dinner? Bing Mixes Recipes Into Search Results

Written on January 21, 2010 by admin

Filed Under: Object

Bing is now giving special placement to recipes in response to some food-related searches:
Bing pulls from a number of popular recipe websites (delish.com, MyRecipes.com, epicurious.com.com, etc.) to bring you correlating recipes that you can sift through by holiday, meals, ratings, and my personal favorite, convenience (with a 10 month old at home, quick is key) [...]



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What’s For Dinner? Bing Mixes Recipes Into Search Results

The YouTube Music Discovery Project

Written on January 21, 2010 by admin

Filed Under: Object

YouTube has launched the YouTube Music Discovery Project. It is a new tool they are testing, which helps you search for music and create YouTube playlists based on that query. You basically enter an artist’s name into the search box, hit “Disco” and it then returns results which you can add to your [...]



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The YouTube Music Discovery Project