Google Adsense

Live Blogging SXSW: RIP Jeff Goldblum, Truth Vs. Web BS

Written on March 13, 2010 by admin

Filed Under: Object, book

Mediagazer’s Megan McCarthy is presenting a short talk called RIP Jeff Goldblum: Truth vs. Web BS
. With computer in hand, here’s a live blogging of it, with some tips for those trying to ferret out truth from fiction.
On June 25 last year, Farrah Fawcett died. Then stories on Twitter and elsewhere about Michael Jackson [...]



*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***

More:
Live Blogging SXSW: RIP Jeff Goldblum, Truth Vs. Web BS

Brittany Murphy’s Death & Google’s Real Time Search Results

Written on December 20, 2009 by admin

Filed Under: Object

The death of actress Brittany Murphy is probably the first test for Google’s new real time search results. Earlier this year, when Michael Jackson died, it took several minutes for the news to make it into Google despite the extraordinary number of searches it was getting. The integration of real time results was designed in [...]



….

Go here to see the original:
Brittany Murphy’s Death & Google’s Real Time Search Results

Twitter Trends – Another Way to See 2009 in Review

Written on December 16, 2009 by admin

Filed Under: marketing

Before we get into the meat of the article I have a challenge for you. Say “Top Twitter Trends” 3 times fast. Frustrating isn’t it. Every time I try it I end up saying “Top Twitter Twends” thus giving the Baba WaWa (Barbara Walters for you young kids) sound to it. As you have likely guessed I think I may have too much time on my hands so let’s get back to the real deal.

Twitter is one of the Top stories of 2009 because of its tremendous growth, the tremendous amount of media attention it has gained and the general feeling that 140 characters is more than enough to form a relationship with. What the folks at Twitter have done, in particular Chief Scientist Abdur (don’t these people have last names or when they come on board the Twitter team do they have to even shorten their names as well?) is take a look at the top trends that have been ID’d by Twitter users for 2009. Fun stuff. Not earth shattering but fun. At the Twitter blog Abdur says:

In 2009, Twitter’s Trending Topics helped us understand what was happening around the world showing us that people everywhere can be united in concern around important events; excited about a new movie; or geek-out about a major new technology.

Among all the keywords, hashtags, and phrases that proliferated throughout the year, one topic surfaced repeatedly. Twitter users found the Iranian elections the most engaging topic of the year. The terms #iranelection, Iran and Tehran were all in the top-21 of Trending Topics, and #iranelection finished in a close second behind the regular weekly favorite #musicmonday.

So while the blog lists the Top 10 in each category we here at Marketing Pilgrim have decided to shorten our presentation to the Top for each. Why? Because we are all about continuing the move toward abbreviated, half information that the world seems to crave. Oh, and by the way, if you are using Twitter for business purposes or if you are thinking that the users of Twitter are thinking ‘deep thoughts’ outside of Iran you can stop here. A look at the Top 5 people getting attention should be enough to tell you where the bulk of Twitter users minds are and that deep thinkers need not apply.

News Events
1. #iranelection
2. Swine Flu
3. Gaza
4. Iran
5. Tehran

People
1. Michael Jackson
2. Susan Boyle
3. Adam Lambert
4. Kobe (Bryant)
5. Chris Brown

Movies
1. Harry Potter
2. New Moon
3. District 9
4. Paranormal Activity
5. Star Trek

TV Shows
1. American Idol
2. Glee
3. Teen Choice Awards
4. SNL (Saturday Night Live)
5. Dollhouse

Sports (Teams, Events, Leagues)
1. Super Bowl
2. Lakers
3. Wimbledon
4. Cavs (Cleveland Cavaliers)
5. Superbowl

Technology
1. Google Wave
2. Snow Leopard
3. Tweetdeck
4. Windows 7
5. CES

Hash Tags
1. #musicmonday
2. #iranelection
3. #sxsw
4. #swineflu
5. #nevertrust

So there you go. The Top Twitter Twends (darn it…..Trends!) year in review. Your thoughts in 140 characters or less?

View original post here:
Twitter Trends – Another Way to See 2009 in Review

AOL’s List Of Lists – Top Searches 2009

Written on December 1, 2009 by admin

Filed Under: Object

AOL has weighed in with a heavy hitting list of 2009’s top searches in the categories below.
AOL’s top searched celebrities for 2009

michael jackson
robert pattinson
rihanna
farrah fawcett
kim kardashian
megan fox
jon and kate
miley cyrus
patrick swayze
natasha richardson

Oh, Edward. Patrick Swayze should roadhouse [...]



….

Read more from the original source:
AOL’s List Of Lists – Top Searches 2009

Yahoo Announces Top 2009 Searches (December, Deschember)

Written on December 1, 2009 by admin

Filed Under: book, marketing

Yesterday, Andy took a look at the top searches for bing in 2009 (am I supposed to capitalize bing or not, someone PLEASE clear that up for me). Today, courtesy of Digital Beat we look at the top searches for Yahoo for 2009. Whether they are playing follow their new leader or they want to still be known as a search engine, honestly I don’t know. One thing for sure is, as Anthony Ha, wonders aloud

While we’re on the subject of “year in review” lists, I’ll add that I’m baffled that these lists are coming out now. I understand why some publications feel comfortable doing a list of the best movies or books or whatever (since critics have often received advanced copies or screenings of what’s coming out before the end of the year), but search terms? Really? Don’t we have another month to go?

Gotta agree with Anthony on that one but let’s not nitpick when there’s a silly list to dissect! Yahoo’s top searches read like a referendum on just how shallow we are in this world (social commentary is a freebie for you today)

1. Michael Jackson
2. Twilight
3. WWE
4. Megan Fox
5. Britney Spears
6. Naruto
7. American Idol
8. Kim Kardashian
9. NASCAR
10. Runescape

So to prove just how shallow I am, I recognized 80% of the top 10 and I have to ask this: “How the heck did NASCAR make the list?!” Is there wifi at stills now? I have to admit I have no clue about Naruto or Runescape.

I’m back because I did a quick search for each of those on Yahoo to goose their numbers and I have determined that I was better off not knowing about them but now I’m in.

Now when talking about business related searches we have the classic showdown between Facebook and Twitter and ……..drum roll please………

1. Facebook
2. Twitter
3. Hulu
4. Bing
5. iPhone
6. LinkedIn
7. Dollar Stores
8. Palm Pre
9. Rosetta Stone
10. Kindle

Well, while it still baffles me that people do searches for these terms at least Google didn’t make the list.

So now the question remains if Google will hold out and wait for 2009 to actually end before reporting their top searches for the year. Not much to look forward to, I agree, but it’s a slow news day.

More here:
Yahoo Announces Top 2009 Searches (December, Deschember)

Does Bing’s Trending Search Terms List Reveal Its Weakness?

Written on November 30, 2009 by admin

Filed Under: marketing

When I first perused Bing’s top trending search terms of 2009, I started to scratch my head.

Take a look at the list:

1. Michael Jackson
2. Twitter
3. Swine Flu
4. Stock Market
5. Farrah Fawcett
6. Patrick Swayze
7. Cash for Clunkers
8. Jon and Kate Gosselin
9. Billy Mays
10. Jaycee Dugard

Where was “iPhone” “Obama” or “Twilight?” As a nation, do we really have an unhealthy fascination with learning everything we can about deceased personalities?

Then I remembered this:

Around 45% of all searches to Bing originate from MSN.com.

Ahh, that explains it. When the ~600 million monthly visitors hit the MSN.com homepage, they are inevitably presented with the big news story of the day. No news stories where bigger than the deaths of Michael Jackson, Farrah Fawcett, Patrick Swayze, Billy Mays–and you could argue the Cash for Clunkers program. After that, the Bing list includes other news-driven events–with Twitter the lone search term not apparently news driven.

With that in mind, it’s no wonder Microsoft recently gave MSN.com a facelift. It also reveals perhaps a weakness in Bing’s attempts to challenge Google. Google is the place we go to for ALL kinds of information. Bing’s traffic–at least half of it–is the result of some prompting by MSN.com.

The challenge for Bing is to increase its share of non-news-driven searches. Next year’s list will reveal whether Bing has been able to achieve that or not.

Read the original here:
Does Bing’s Trending Search Terms List Reveal Its Weakness?

SMX East 2009 Day Two Live Blogging

Written on October 6, 2009 by admin

Filed Under: Object, seo

Day two of the SMX East 2009 show is just about done. Here is some of the live blogging coverage from the day. If I missed any, please comment below with those I missed.

Ask the SEOs, outspokenmedia.com
Iran & Michael Jackson – What Marketers Can Learn From How Consumers Search For Current Events, outspokenmedia.com
Keynote [...]



….

Continued here:
SMX East 2009 Day Two Live Blogging

Google Doodle For Michael Jackson’s Birthday

Written on August 29, 2009 by admin

Filed Under: Object

Today would have been Michael Jackson’s 51st birthday today. So Google has a special logo up for the day. Here is the logo:



….

The rest is here:
Google Doodle For Michael Jackson’s Birthday

Twitter Putting the Kibosh on Pay for Followers Services?

Written on August 17, 2009 by admin

Filed Under: marketing

Would you pay for more followers on Twitter? Apparently some people would—a few providers have found a way to monetize the popular microblogging site with selling more followers.

uSocial is one such service. For a mere $87, you can get 1000 new Twitter followers. uSocial made headlines recently when they claimed that Michael Jackson’s family bought the late pop star 25,000 more followers after his death. uSocial also claims to strive to match your profile to potential followers‘ interests, and to grow your Twittership over time—a far more organic approach than it sounds like on the surface (admit it—you were thinking they just had thousands of dummy accounts).

But soon, even that seemingly-legit kind of matchmaking may disappear from Twitter. CNET reports that uSocial says Twitter’s gunning for them as spammers.

uSocial issues a press release this morning to say that a brand management firm (MelbourneIT, according to Australian sources) contacted uSocial, concerned about spammy messages the company was sending on Twitter.

I’m sure that many Twitter users will chime in to say just how wrong the practice is—but at the same time, we all want more followers. I would totally understand Twitter taking action against a service using fake profiles to artificially inflate customers’ subscriber counts. While paying someone to find them for you is a shortcut, is it really abusing the system? Or is it worse to accuse uSocial of spamming (when they claim they’re not) and use that as an excuse to shut them down?

What do you think? Should uSocial be allowed to practice its services? Is Twitter using this as an excuse, or is uSocial really spamming?

Read more:
Twitter Putting the Kibosh on Pay for Followers Services?

Twitter Can Be Good for Business

Written on July 6, 2009 by admin

Filed Under: book, marketing

There are rumors out there. There are rumors of rumors of how people are using Twitter to drive awareness and new business. What has started to happen though is that the rumors tend to stick with the same names like Dell, who attributes some $3 mil plus in revenue to its Twitter presence and Comcast which has turned its customer service upside down and inside out with great success. What we need is more evidence for those that are still unconvinced that Twitter has any real application beyond sharing the inane like when someone has looked out the window and “Tawt Tay Taw a Puddy – Tat” (hat tip to Tweety Bird from Bugs Bunny, the original Tweet).

Here’s some fresh new success hot off the presses. ClickZ tells the story of Moonfruit, which is a DIY web site creation service celebrating 10 years in the business. First off, congratulations, now back to the other stuff. As a way to get others involved in the fun Moonfruit has put together a promotion in which they will give away 10 Macbooks.

Although the concept of a Twitter promotion isn’t a new one, Moonfruit founder Wendy White said even she had been surprised by its success. The promotion drove a 600 percent uplift in traffic to the site, and doubled the number of users signing up for trials of its services since the Wednesday launch.

“The response has been beyond belief, far more effective than other marketing channels,” said White. “We wanted to drive both brand awareness and direct response, but this has achieved both in a far more personal way,” she added.

The article tells about some other social media pieces that were woven into this promotion. All in all it looks like a very nice job of getting the word out. And the response has been tremendous. The Moonfruit promotion has garnered good press (like this post) and even was at the top of the trending searches for Twitter ahead of Michael Jackson and Wimbledon.

So we now know of another success story. There are more out there. There is little publicity around them right now, though. We told you about Naked Pizza a while back and there’s the rolling taco stand in LA that uses Twitter to drum up business. Tell us the success stories you have heard. Please don’t relegate success to number of followers either. The only way Twitter makes any sense to a business is bottom line measurable results. Just like anything else in the world of business if can’t be measured it can’t be improved.

Here is the original:
Twitter Can Be Good for Business