YouTube Videos Getting Off-Site Overlay Links
Written on June 30, 2009 by admin
Filed Under: Advertising, marketing
Although the latest planned feature for YouTube looks like an ad, for once YouTube’s rolling out something somewhat noteworthy that’s not part of its continue search for revenues. The feature? Overlays, like InVideo ads, that feature off-site links.
As TechCrunch reports, “you probably thought it was already out there.” But to-date, YouTube hasn’t allowed any links embedded in its videos other than a.) ads or b.) links to other YouTube videos. If you needed to link to your website, blog, Twitter profile, etc., you had to do it in the right-hand sidebar, where it would be largely ignored.
YouTube ran a similar promotion in March for charity:water. This video from the organization features the overlay:
The move is unique in that this is the first non-advertising off-site links YouTube has allowed. However, the program will only be open to YouTube’s advertisers participating in the CPC Promoted Videos program. TechCrunch says the program is launching today.
What do you think? Will this result in more people leaving YouTube—or more people signing up as Promoted Video advertisers?
