Written on July 29, 2010 by admin
Filed Under: marketing
Back in 2008, we reported on the atonishing revenue Google was generating per employee: $210,000 per year!
It appears that revenue has turned into a nice little stockpile of cash for the search giant. If you were to divide up all the cash Google has in its coffers, each employee would walk away with $1.4 million!
See the original post:
Chart: Each Google Employee Worth $1.4M
Written on July 29, 2010 by admin
Filed Under: Advertising, book, marketing
Frank Capra’s famous movie from 1939 “Mr. Smith Goes to Washington” is described in IMDb as “A naive man is appointed to fill a vacancy in the US Senate. His plans promptly collide with political corruption, but he doesn’t back down.”
Yesterday, Facebook CEO Mark Zuckerberg went to Washington as well. It appears though that he wasn’t site seeing. Politico reports
Facebook spokesman Andrew Noyes confirmed Zuckerberg’s visit was his first to Washington in an official capacity.
“He looks forward to sharing our company’s unique perspectives” on a variety of issues related to technology and the economy, Noyes said.
Now, whether you think that Zuckerberg is like Capra’s Mr. Smith or not is up to you but I doubt that naïve is a descriptor used for Zuckerberg these days.
So what was the trip about?
Facebook founder Mark Zuckerberg made his first visit to Washington Wednesday, meeting privately with members of Congress about online privacy and other technology issues.
During his short, stealthy visit this week, Zuckerberg met with Sen. Orrin Hatch (R-Utah) and other members of the Senate Republican High-Tech Task Force. He did not meet with press or attend any public events.
Hatch and others questioned Zuckerberg about social media, the tech industry’s opportunities for economic growth and legislative priorities needed to create more jobs in the tech sector, according to a task force press release.
He was not alone in Washington this week as another Facebook higher up, CTO Bret Taylor was busy doing his own thing to keep Facebook in the fray.
Both the House and Senate are considering legislation that would place sweeping new rules around how Internet companies are allowed to collect, share and store sensitive information for advertising purposes. Bret Taylor, Facebook’s chief technology officer, warned senators Tuesday that imposing vague technological regulations would stifle online innovation
.
Isn’t it ironic how the company that set online privacy back to the digital stone age with its bone-headed arrogance is now the protector of all things innovative?
Facebook’s profile in Washington has been expanding and it will be hard for them to keep this kind of activity private no matter what the settings they have on it. Zuckerberg himself is now being ‘exposed’ to more of a celebrity treatment with a movie on tap for the fall and the paparazzi treatment that he got from Gawker over this past weekend.
There is no denying that Facebook has some work to do in the nation’s capital considering the attention it received earlier in the year as grandstanding senators drafted a letter to the FTC calling for policies to ensure privacy for users on social networks like Facebook. Because Facebook has been established as the poster child for online privacy issues they will have no choice but to step up the presence in DC much like Google has in the recent past.
I think we will all need to get used to this kind of news in the Internet world. It is not likely that Washington and the free market are going to play well together without some mediation. How that plays out will impact the rest of us and we’ll just have to sit back and wait to see what happens.
So what do you think will happen? Will Washington be able to keep companies like Google and Facebook in check? Should they? To what degree? So many questions.
Originally posted here:
Mr. Zuckerberg Goes to Washington
Tags: a-task-force ,Advertising ,cash ,digital ,fall ,img-class ,protector ,tech-copanies
Written on July 9, 2010 by admin
Filed Under: marketing
One of the reasons I waited for Google Chrome to add extension support was my use of a plugin that provides a different Gmail signature, depending on the email address I used.
I use a lot of different email addresses.
Well, Chrome added extensions months back and now Gmail has gone all native, with full support for graphical signatures.
What’s more, you can use a different signature for each email address you send from.
So now, you can happily rock a new signature!
Want yours? Head to “Settings” in Gmail and look for the new option.
More here:
Throw Away the Plugins! Gmail Gets Multi-Signature Support
Written on July 8, 2010 by admin
Filed Under: marketing
My hat is off to Experian Hitwise.
Their email got my attention with this subject line:
Experian Hitwise reports Bing share of searches increases 7 percent for June 2010
7%! What the heck? How did Bing gain that much market share?
Oh you mean, Bing increased its share from 9.23% to 9.85%–a 7% increase!
Sneaky! 
See original here:
Bing’s Search Share Gains 7% in June…Kinda
Written on June 28, 2010 by admin
So the big rumor of the weekend is that Google may soon launch a Facebook competitor called “Google Me.”
It all kicked off after Digg founder Kevin Rose tweeted:
Now everyone is jumping in and speculating just how Google might do battle with Facebook.
As for me? Let me ask you this: What product has Google launched that has seriously competed in the social networking space? Any of these?
This is all the coverage I personally plan to give the story until two things happen:
Until then, Google will remain a great search engine and a lousy social network.
Read the original:
Why I Don’t Care About “Google Me”
Written on June 21, 2010 by admin
Filed Under: marketing
So, Yahoo and Bing, how’s that “taking on Google” thing working out for y’all?
Oh, never mind.
View original here:
Yahoo + Bing ≠ Google
Written on June 16, 2010 by admin
Filed Under: marketing
Well, looky what we have here:
Yes sir! You’re looking at one of the very first glimpses of Twitter’s rumored Trending Topic ads–spotted by uber-Twitter user @Ed. Clicking on the link takes you to a trending topics page which has…wait for it…an ad for Toy Story 3.
Original post:
Twitter’s Trending Topics Ads Spotted in the Wild
Written on June 4, 2010 by admin
I love Econsultancy’s industry reports. They’re always chock full of interesting data and…pretty charts.
The latest UK Search Engine Benchmark Report is now out and it’s good news for those in SEO, PPC and Social Media Marketing (SMM).
First, social marketers will love this:
More than half the companies plan to boost budgets by 20 plan an increase of 100% or more!
Next, SEOs will enjoy this stat:
You’re seeing 92% of companies planning to increase their SEO budget by 20% or more. PPC expects to see gains too, though not quite as impressive–a third of companies plan increases of 20% or more.
Lastly, it’s not quite so rosey for copywriters.
OK, so I’m drawing my own conclusions from this one, but a 4% decline in the use of copywriting? I thought that was the holy grail of SEO? Maybe it’s an anomaly or perhaps we’re realizing that copy is important, but that we can leverage social media and have others generate it for us.
Original post:
Study: SEO & SMM See 20%+ Budget Increases; Copywriting Out the Door?
Written on February 19, 2010 by admin
Filed Under: Object, book, marketing, seo
Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.
Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient. We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.
Here are five Twitter account management tools to help you keep your Twitter activity in check – whether you tweet for one account or many.
HootSuite is a great – and free – tool for managing multiple Twitter, Facebook, LinkedIn and Ping.fm accounts.
The Twitter and social media management tool allows you to personalize columns, so you can view multiple feeds from the same social networking account or multiple feeds from different social networking accounts. For example, with my personalized Twitter tab (shown above), I can view my Twitter home feed, Twitter mentions, sent Tweets and a saved search for “online marketing” – all from one screen.
Plus, HootSuite allows you to create a message and choose which social accounts you want the message to be automatically posted to.
Like HootSuite, CoTweet is a free and easy tool for managing multiple Twitter accounts – up to five – with a single login. It also allows brand and keyword monitoring through Twitter search.
This Twitter management tool’s true distinguishing feature is its workflow management capabilities (shown above). When an @ reply comes in to an account, you can assign it to a person on your CoTweet task to respond to. They’ll be notified via email and on their own CoTweet page. Plus, the tool allows you to take notes on Twitter users for your co-users to see.
EasyTweets is a low-cost Twitter management tool for managing multiple Twitter accounts – the more you pay, the more continuous searches, feeds and accounts you can track.
With this tool, you can automatically post RSS feed content and track RSS traffic in Google Analytics. That way, you can easily track traffic from Twitter and understand what users do when they get to your site.
Another useful feature, the Twitter management tool lets you set up continuous searches for brand mentions (shown above), and auto follow some or all users who mention your brand. Plus, you can be set up to send SMS or email alerts when people mention your brand. So wherever you are, you won’t miss your chance to respond to a prospect.
This free desktop browser helps you keep track of Twitter, Facebook, LinkedIn and MySpace activities from multiple accounts. Like the other tools mentioned here, you can update your accounts, follow topics with saved searches, and manage conversations with @ replies and direct messages from within TweetDeck.
But the social media management tool offers some more advanced features as well. TweetDeck allows you to record, share or watch video clips, and view YouTube videos, from within the tool (shown above). Plus, you can share and view photos, as TweetDeck now supports Flickr, Twitgo and mobypicture.
This Twitter and social media management tool, currently in Beta version, offers a very simple, visual browser-based dashboard view of social activity. PeopleBrowsr uses an interface similar to email, with the Twitter or other social feed appearing as a list in the center of the screen, and additional options in the left nav (see above).
PeopleBrowsr allows you to create and manage groups by adding public or private tags to any users from any of your different social sites. Then you can view everyone in a group in a widget of their own.
Whatever time you dedicate each day for Twitter – whether its hours or minutes a day – there’s a tool available to help you better manage activities. Try out some of our suggestions, and let us know what you think.
Of course there are more Twitter management tools than what we’ve mentioned here including: Seesmic, Tweetvisor, Splitweet and others. What’s your favorite Twitter management tool?
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![[Google]](http://www.toprankblog.com/wp-content/themes/TopRank06/images/google-bookmark-big.png)
![[Facebook]](http://www.toprankblog.com/wp-content/themes/TopRank06/images/facebook-icon.gif){kind=icon}
![[Twitter]](http://www.toprankblog.com/wp-content/themes/TopRank06/images/twitter.png)
Tags: a-daily-basis ,book ,brand ,brandividual ,facebook ,free ,google ,img-class ,management-tool ,Object ,time ,tools ,twitter ,twitter marketing
Written on November 26, 2009 by admin
Filed Under: marketing
To all Marketing Pilgrims, we hope you have a restful, thankful, and blessed Thanksgiving.
We’ll see you back here on Monday!
Continued here:
Happy Thanksgiving!
Advertising article book business community data facebook full general google google: mobile headline information internet link-below- marketing media microsoft microsoft: bing most Object online online marketing original original-post people post research search search-engine searchengineguide seo service site social social media spzmu street the-headline time top news twitter video words yahoo