Posts Tagged google: maps & local

Google’s New Mobile Ads Take Users From Search To Store

Written on September 2, 2010 by admin

Filed Under: Object

Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.
They begin as a banner that expands when clicked into a map with the option to [...]



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Google’s New Mobile Ads Take Users From Search To Store

Google Maps Updates Review Policy & Drops Yelp Reviews

Written on August 26, 2010 by admin

Filed Under: Object

The Google Maps Blog announced they have updated the maps review policy on how to write reviews and what reviews Google has the right to remove. In addition, TechCrunch reports that Google has dropped Yelp’s syndicated reviews from Google Maps.
The new Google Maps review guidelines share tips on how to write constructive reviews. [...]



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Google Maps Updates Review Policy & Drops Yelp Reviews

StreetSpace Sues Google, Nokia, Apple, Mobile Ad Networks For Infringement Of Location-Based Ads Patent

Written on August 25, 2010 by admin

Filed Under: Object

StreetSpace is a company you probably haven’t heard of, but it’s not a so-called “patent troll” seeking to cash in on unimplemented intellectual property. Rather StreetSpace is a company that has been around since 1999 and installs internet kioks in public spaces, such as airports, retail locations and restaurants. Here’s a description of its main [...]



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StreetSpace Sues Google, Nokia, Apple, Mobile Ad Networks For Infringement Of Location-Based Ads Patent

The Perfect Social Media Measurement Plan

Written on August 25, 2010 by admin

Filed Under: Object, marketing

It’s possible to automate and centralize the measurement of social media marketing efforts, in part thanks to a wireless tracking device that we attach to each status update, tweet and email that ties conversions to specific social conversations. Here’s how.



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The Perfect Social Media Measurement Plan

Making Sense of Facebook Places

Written on August 19, 2010 by admin

Filed Under: Object, book

One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and [...]



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Making Sense of Facebook Places

10 Great Local Search Tools That Don’t Exist Yet

Written on August 9, 2010 by admin

Filed Under: Object, book

Here’s a look at some fundamental local search features/tools that seem obvious, and that should be fully functional—but don’t exist, or don’t work. At least I think they don’t exist yet. Feel free to prove me wrong in comments, tweets, Molotov cocktails, etc.
Change the name of your Facebook business page. Perhaps your business’ [...]



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10 Great Local Search Tools That Don’t Exist Yet

Google Now Lets Businesses Respond To Reviews On Places

Written on August 4, 2010 by admin

Filed Under: Object

In a sign that Google is serious about its relationship with business owners the company is now letting businesses that have claimed their Places listings respond to reviews:
Starting today, if you’re a verified Google Places business owner, you can publicly respond to reviews written by Google Maps users on the Place Page for your [...]



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Google Now Lets Businesses Respond To Reviews On Places

How To Hire The Perfect B2B Search Marketing Manager

Written on August 4, 2010 by admin

Filed Under: Object, marketing

Since I’ve been a columnist here at Search Engine Land, I’ve written about a wide range of B2B search marketing topics, including Flickr, Landing Pages, Trade Shows, Content, High Costs of PPC, Leveraging Organic Keywords, Universal Search, and other B2B topics.
As this column came around, I was having difficulty coming up with a compelling topic. [...]



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How To Hire The Perfect B2B Search Marketing Manager

Touchy Subject: Google Unveils New Borders In Maps, Earth

Written on July 20, 2010 by admin

Filed Under: Object

National borders may not seem important to the average Google Maps user that’s looking for a hotel or a place to eat. But when you’re mapping the world’s boundaries — as Google and other map providers are — getting them right or wrong can have international implications.
With that in mind, Google has announced “significant improvements [...]



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Touchy Subject: Google Unveils New Borders In Maps, Earth

Foursquare In Discussions With “Everyone” To Enhance Search With Its Data

Written on July 19, 2010 by admin

Filed Under: Object

Twitter did it; now Foursquare is reportedly in discussions with Google, Yahoo and Bing to supply (or license) its check-in data as a search-enhancer. According to the UK’s Telegraph:
Our data generates hugely interesting trends which would enrich search,” [Foursquare co-founder and CEO Dennis] Crowley said.
“We can anonymise data and [...]



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Foursquare In Discussions With “Everyone” To Enhance Search With Its Data