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Google Settles Buzz Lawsuit With $8.5 Million Payment

Written on September 3, 2010 by admin

Filed Under: Object

A busy day for Google on the legal front continues with news that the company has agreed to $8.5 million in payments to settle a federal lawsuit surrounding Google Buzz and privacy.
According to AFP, court documents filed today show that seven plaintiffs will get no more than $2,500 each, lawyers that filed the case [...]



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Google Settles Buzz Lawsuit With $8.5 Million Payment

Are You Thinking Like Google?

Written on September 3, 2010 by admin

Filed Under: book, seo

No, not like that, but in the good way!

The following is a guest post by Jim Kukral highlighting one of the most fundamental tips to succeeding online.

Have you ever really taken a step back from all the technical SEO stuff and thought about why Google wins? The real reasons why they have mass-market share and why they continue to dominate? It’s time you should, because once you understand how to start thinking like Google, you can finally begin to go beyond just ranking better, but also how to be a master Internet marketer so you can get more sales, leads and publicity.

After all, once you’ve been found, you now have to convert. Otherwise, it’s a waste of time.

So why does Google win? Because Google is the world’s biggest, and best, problem solver. The truth is that there are only two reasons why we all go online, using Google or not. Those two reasons are:

1. To have a problem solved
2. To be entertained

That’s it. Everything, and I mean everything you do online falls under one of those categories. For example, let’s say you’re planning on cooking your wife her favorite chicken marsala dish for your anniversary. You go online and do a search for “chicken marsala recipes”. Boom, you now have recipes, and videos, and images and cookbooks and all kinds of information to help you solve your problem.

As another example, let’s say you wanted to relax after work and watch your favorite musician play some of your favorite songs. You go to YouTube and do a search for “Rolling Stones Videos” and boom, you’re now watching video content that entertains you.

YouTube, which is owned by Google, is already the number two most searched search engine on the Internet (behind Google of course). That means that today billions of people are actively searching the Internet for video content. That also means that because of the public’s fast-growing massive hunger for content in video form, that regular people and businesses alike are now able to profit from the creation of that said video content.

The truth is, Google (and your business) has to solve problems for their (your) customers, the Internet searcher. If they (you) can’t do that, they (you) lose customers. It’s that black and white.

So I’ll ask you again. Are you thinking like Google? Have you sat down and figured out what your target audience’s biggest problems are? If you haven’t done that you need to do it now. Anticipate what they need. Figure out their pain and then create products/services that take that pain away.

Just like Google.

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money“, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

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Are You Thinking Like Google?

SearchCap: The Day In Search, September 3, 2010

Written on September 3, 2010 by admin

Filed Under: Object

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Texas Attorney General Investigating Google & Antitrust Issues
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its [...]



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SearchCap: The Day In Search, September 3, 2010

Texas Attorney General Investigating Google & Antitrust Issues

Written on September 3, 2010 by admin

Filed Under: Object

Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its paid and editorial results in a way that violates antitrust laws.
We received a tip about the investigation this week, and Google confirmed today that an investigation started in July. [...]



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Texas Attorney General Investigating Google & Antitrust Issues

Google Power User Tips: SERP URL Parameters

Written on September 3, 2010 by admin

Filed Under: Object

In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.)
The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently accomplished [...]



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Google Power User Tips: SERP URL Parameters

Google’s Spinning Buckyball Logo

Written on September 3, 2010 by admin

Filed Under: Object

If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely of carbon, in the form of a hollow sphere, [...]



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Google’s Spinning Buckyball Logo

Google’s New Mobile Ads Take Users From Search To Store

Written on September 2, 2010 by admin

Filed Under: Object

Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.
They begin as a banner that expands when clicked into a map with the option to [...]



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Google’s New Mobile Ads Take Users From Search To Store

Four Creative Link Building Tactics - Whiteboard Friday

Written on September 2, 2010 by admin

Filed Under: Object, book, marketing, seo

Posted by Aaron Wheeler

Consumer Watchdog Airs Anti-Google Cartoon At Times Square

Written on September 2, 2010 by admin

Filed Under: Object

A Consumer Watchdog group is airing a cartoon that is named “do not track me.”
The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks about how nothing is really free and how Google gives away things in [...]



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Consumer Watchdog Airs Anti-Google Cartoon At Times Square

Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room”

Written on September 2, 2010 by admin

Filed Under: Object

Most of Apple’s announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV 2.0 ($99). Apple pre-empted Google to some degree with both products.
Business Insider does a nice job of contrasting the two TV initiatives and their [...]



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Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room”