Is 2011 The Year of the Social Media Bubble
Written on August 28, 2010 by admin
Filed Under: book, marketing, searchengineguide
by Eric Brown
Several camps are starting to chant that 2011 may well be the year of
Posts Tagged future
Make The Right Moves at SES San Francisco 2010 – TopRank Liveblogging
Written on August 13, 2010 by admin
Search Engine Strategies San Francisco is upon us and marks a watershed year for this event. For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience.
In addition to TopRank Online Marketing CEO Lee Odden presenting on several sessions as both speaker (Content Marketing Optimization & Blog SEO) and moderator (Selling Search to the C-Suite), TopRank team members (myself and Mike Yanke) will be out in force liveblogging the event.
During the 2009 conference we put together the “Search and Social Media Puzzle“. Our 2010 conference coverage will be no different. Online Marketing Blog readers won’t miss a thing. We’re all familiar with such phrases as “content is king” and “context is queen.” So this year, we’ll be helping you outsmart competitors, think strategically and “make the right moves” with expert advice from industry thought leaders.
See below for a brief outline of some of the cutting-edge sessions we’re planning to cover right here on Online Marketing Blog:
Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat
Once you have the fundamentals of Web Analytics under control it’s time to take the next step into Deep Dive Analytics. It’s all about answering specific business questions using your web analytics data to drive tactical and strategic decision making. This session will provide you with all of the essentials to get down and dirty with your data.
Secrets to Top Converting Websites
The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate.
Real-Time Storytelling
For mainstream media to survive, if not thrive, it must embrace social media and take on the critical role of curator of the conversation. For social media to remain relevant and avoid slipping further into a wall of noise, it must work hand in hand with news organizations to create a symbiotic storytelling relationship. The result will be a new kind of curated grassroots conversation that has the authenticity of social media and the reach and authority of mainstream media.
The Four Pillars of Building Instant Trust Online
Websites and landing pages face very real trust issues – they are a scary and uncertain unknown to most visitors. Before people will act or transact, their concerns and anxieties must be alleviated. But how can you do this online when you only have seconds to establish trust? In this provocative keynote, SiteTuners CEO and bestselling author of Landing Page Optimization Tim Ash, will show you how to effectively use the Four Pillars Of Trust and smooth the way to your online conversion goals.
Search: Where to Next?
It’s been said that the best way to predict the future is to invent it. And almost everyone likes to speculate about the future. When it comes to search marketing, none are better at it than our veteran panel of industry insiders. Join us for an illuminating discussion as we peek into the next generation of digital marketing and predict what search might look like in the following five to ten years. The future is coming. Are you ready for it?
Meaningful SEO Metrics: Going Beyond the Numbers
As knowledge of SEO practices moves from the offices of the optimizers to the board room, the standard metrics used by the practitioners of this former dark art are straining under the weight of the all powerful bottom line. The days when upper management was impressed by subtle changes in Page Rank have been replaced by questions of LTV and ROI. This panel will discuss a myriad of ways to move beyond Page Rank, indexed pages or linked sites and into metrics that can make you a hero.
Getting Mobilized! Mobile Marketing Strategies
Learn basic mobile marketing strategies that are attracting mobile traffic today. This session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track an integrated mobile marketing strategy.
Enterprise Level SEO
The enterprise level SEO session is designed to meet the specific challenges of large enterprise organizations. Topics for discussion will include SEO tactics specific to large sites (sites with thousands, if not millions of pages), the challenges of educating key stakeholders in the organization including budgeting issues, and implementation hurdles common to large organizations including CMS issues and IT team challenges.
Learn more about the event on the Search Engine Strategies website.
Be sure to get live event updates from SES 2010 in real-time by following @TopRank on Twitter, our Flickr set for SES SF 2010 and our YouTube Channel.
Gain a competitive advantage by subscribing to theSearchCap: The Day In Search, August 6, 2010
Written on August 6, 2010 by admin
Filed Under: Object
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Where Is Search Going? Surf Canyon’s Mark Cramer
Some time ago, a gentleman by the name of Mark Cramer emailed me wanting to talk about the future of search. It was probably precipitated [...]
*** Read the full post by clicking on the headline above ***
Originally posted here:
SearchCap: The Day In Search, August 6, 2010
Where Is Search Going? Surf Canyon’s Mark Cramer
Written on August 6, 2010 by admin
Filed Under: Object
Some time ago, a gentleman by the name of Mark Cramer emailed me wanting to talk about the future of search. It was probably precipitated by the Search:2010 whitepaper we produced in 2007, where I talked to several search and UX notables, including Danny Sullivan, Chris Sherman, Marissa Mayer, Jakob Nielsen and others. [...]
*** Read the full post by clicking on the headline above ***
Go here to see the original:
Where Is Search Going? Surf Canyon’s Mark Cramer
Facebook: No Plans To Give Search Engines Access To Facebook Questions
Written on July 29, 2010 by admin
That’s one of the big questions people are asking after yesterday’s launch of Facebook Questions. While many have assumed the answer would be “yes,” a Facebook spokesperson tells us that assumption is wrong.
Currently, search engines cannot access questions and answers through our Questions product. That may be something we consider for the future but have [...]
*** Read the full post by clicking on the headline above ***
Go here to read the rest:
Facebook: No Plans To Give Search Engines Access To Facebook Questions
SearchCap: The Day In Search, July 29, 2010
Written on July 29, 2010 by admin
Filed Under: Object
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Street Slide: Microsoft’s Next Killer Maps App?
At the SIGGRAPH 2010 event this week in Los Angeles, Microsoft researchers showed off a next-generation tool for browsing street-level imagery. It’s called Street Slide, and it [...]
*** Read the full post by clicking on the headline above ***
Read the original here:
SearchCap: The Day In Search, July 29, 2010
AOL Looking for New Search Partner(s)
Written on July 26, 2010 by admin
Filed Under: Advertising, marketing
Aol. is still around folks. Back in June I heard CEO Tim Armstrong speak at the Interactive Advertising Bureau’s content focused Innovation Days event. He was passionate about Aol. as a comeback story and was intent on focusing on how it would be generating a lot of custom content from real journalists. Honestly, I am not sure where that is at some 1 ½ months down the road but I’m sure Aol. will let us know of there is any success.
For now, though, there is a need to get their future search partners in order since the current $700 million a year deal with Google is set to expire in December. It appears as if Armstrong is looking to get creative which could mean more than one search partner for the company.
“Search is heating up from a multi-partner space—we are not talking to two companies,” said Armstrong while speaking at Fortune’s Brainstorm Tech conference.
As he embarks on a turnaround that has yet to manifest, Armstrong is thinking long into the future. “What you do today is probably going to have a seven-year outcome,” he explained. When a new search deal is announced later in the year, AOL-watchers may not see Google, which currently supplies a large percentage of the company’s revenue, as its only partner.
Wow, Armstrong is certainly breaking the Internet mold by talking about seven-year outcomes. If something isn’t happening in seven weeks there will be more than a few folks getting antsy and wondering if Aol. is going to pull itself out of the Internet ditch or not.
Since Aol. is really banking on advertising that will be placed around their ‘in-house’ content production the conversation seems to always come around to Aol.’s technique in this area. Their SEED methodology which is usually bunched in with Yahoo’s Associated Content and Demand Media is another mass content production process from ‘writers’ that can submit material. It’s the editorial oversight of this material that has people worried that the Internet will be cluttered with keyword triggered ‘stories’ that may have little to do with accuracy or dependability.
It makes sense that if this technique were to drive more traffic to Aol. sites that a strong search partner or partners should be in place. Considering the cost of having Google do this in the past, Aol. is likely looking for some cost savings to try to see if any money will move to the bottom line in the near future.
Regardless of who ends up being Aol.’s search buddy, what are YOUR feelings about Aol. and it’s chances for the future? Is there any gas left in the Aol. tank or will the effort needed to ‘right the ship’ be for naught?
Feel free to give us your Aol. turnaround strategy. Maybe Tim Armstrong is looking for some user generated content in that area too.
Read more here:
AOL Looking for New Search Partner(s)
The Only Constant Is Change
Written on July 7, 2010 by admin
Filed Under: Object, chat, seo
Lately, I’ve heard a lot of folks chattering about the hot topics of the day. Google traffic is down after their update, mobile SEO is the future and now the flutter is about the apparent changes we’re seeing in the sitemap protocol.
I suspect in house folks have a split view on these topics. On one [...]
*** Read the full post by clicking on the headline above ***
View post:
The Only Constant Is Change
Tags: a-split-view ,full ,future ,headline ,house-folks ,seo ,the-flutter ,these-topics- ,view-on-these
Google Closes Nexus One Store & Don’t Expect A Nexus Two?
Written on May 14, 2010 by admin
When Google started selling its Nexus One android phone earlier this year, it raised many issues. Was Google now competing with people it depends upon for distribution? Would consumers buy from an online-only store? To the latter, apparently no. Google’s closing its shop, and perhaps never offering another Google-backed device in the future.
Google just announced [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
The rest is here:
Google Closes Nexus One Store & Don’t Expect A Nexus Two?
Mobile Couponing Set to Explode?
Written on April 23, 2010 by admin
Filed Under: marketing
Well, since we are in the official year of mobile (it is really the actual year of mobile right?) it only makes sense to start to truly predict just how much will now be spent in the future of mobile. One of the most obvious uses of mobile marketing is for couponing. Being able to provide a coupon at the literal point of purchase at the time of purchase has implications for sales that could be significant.
MediaPost reports on a study done by Borrell Associates that shows some projections that if they are believed indicate growth that is makes a “hockey stick” growth pattern look like the new flat.
Borrell goes on to say
Text-based coupons are the fastest-growing and most obvious mobile marketing application, and the easiest to implement, says the report. Redemption rates for mobile coupons are 10x that of mail or newspaper distributed coupons. The report summarizes the future by noting that a restaurant in Texas pays $37 to send out 500 text messages for a “buy-one/get-one-free burger” offer and gets 60 people to walk in the door, for incremental revenue of $1,000 per day.
There are many reasons for this type of anticipated growth with the biggest being the fact that the “install” base of mobile phones is already significant (80%) and the rise of smartphone usage (now at 31% of mobile phone users) doesn’t appear to be waning either. As a result, customers already have the delivery vehicle for these offers. Many just need to get used to the idea that their phone, and even their smart phone, is a mobile Sunday paper coupon section of sorts.
This is intriguing because the report also points out that in the mid 1990’s when the commercial Internet was truly getting traction only 8% of households had a modem enabled computer. Not having the technology slowed the adoption of the medium but in 15 short years it is poised to take over many traditional media in its level of importance. Mobile marketing doesn’t have to wait for people to purchase the means for getting their messages. They already have it. Now it’s a matter of behavioral adjustments which seem to be taking less and less time as people adjust to the new media world we live in.
So maybe this year is the year of mobile. Your take?
Original post:
Mobile Couponing Set to Explode?
