Written on August 5, 2010 by admin
Filed Under: Object
The big day has finally arrived. You, my friend, have put in the hard work to get to this point. Launch day. Congratulations! Hopefully, you haven’t pushed this off too far and are ready to go live with your PPC accounts.
Before you launch, however, let’s make sure that you [...]
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Ignition! Your PPC Launch Checklist
Written on July 30, 2010 by admin
I’m not going to add any context to this quote from a Google employee–it would totally ruin the buzz you’ll feel for the rest of the day!
I can assure you that the last thing we want is for the business who hires the best SEO to win a better slot. But, the SEOs are, unfortunately, pretty good at what they do, and so sometimes they out smart us.
And that, my friend, is something you should send to the next prospective client that asks, “can you really figure out Google’s algorithm?” 
P.S. If you want context, head here.
Read more here:
Google Confirms That SEOs Are Smarter Than It Is
Written on March 31, 2010 by admin
Posted by Danny Dover
Written on March 24, 2010 by admin
Gmail has added a new security feature to identify suspicious logins to your account. Using the broad geographic region of IP addresses logging in, Google says, “a login appearing to come from one country and occurring a few hours after a login from another country may trigger an alert.” The red alert bar displays above the email box:
The feature is activated by default and will be coming to Google Apps customers soon. This may be a little inconvenient if you travel a lot, but you can click “Ignore” on the warning and move on with your life. If you’re not traveling, or are worried about the activity, the “Details” link shows the geographic areas of the last several logins. If you think your account has been hacked, you can also change your password from that screen.
But . . . is it just me, or does this example (the first paragraph from the blog announcement) seem a little . . . out of context?
A few weeks ago, I got an email presumably from a friend stuck in London asking for some money to help him out. It turned out that the email was sent by a scammer who had hijacked my friend’s account. By reading his email, the scammer had figured out my friend’s whereabouts and was emailing all of his contacts. Here at Google, we work hard to protect Gmail accounts against this kind of abuse. Today we’re introducing a new feature to notify you when we detect suspicious login activity on your account.
I got one of those emails a few weeks ago from someone I knew wasn’t traveling, and I’ve seen the same scam attempted on Facebook always—asking for money in London. The hackers don’t care where you are—but if you were actually in London, this new feature wouldn’t help, since it wouldn’t look like suspicious activity to Google (if the user had already established they were in London) or the user (if they checked the warning flag) at all.
Regardless, the new feature is a nice (although by no means comprehensive) way to track suspicious account activity.
What do you think? Is this feature useful, or more likely to get in the way?
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Gmail Adds Warnings for Suspicious Account Access
Written on December 4, 2009 by admin
Filed Under: marketing
That’s right—Twitter is integrating more with yet another popular search engine. Yeah, it wasn’t enough to promise quasi-real-time results from Twitter in Google results, now Google has convinced Twitter to join Friend Connect. Now your Twitter login will work on any Google Friend Connect site.
It’s been a year since Twitter joined Friend Connect, but that initial membership meant only that site followers could use their Twitter profiles and avatars on GFC sites they joined. Now, however, the integration is more complete, integrating Twitter into websites more fully.
For site owners, the integration works both ways—you can promote your site easily on Twitter and your Twitter profile on your site and among your Friend Connect Followers. You can invite your Twitter followers to visit and join your site, and you can invite your Friend Connect Followers to follow you on Twitter. Friend Connect Followers can also promote your site on Twitter, either posts, pages or comments on the site—and those tweets are broadcast to your followers, too.
Perhaps best of all, if you’re already using Google Friend Connect, you don’t have to do anything to enable the new Twitter features—as Google says in their explanatory video, “It just works.” Overall, it does seem like an easy way to integrate Twitter into your site and make sure your tweeting users can participate and integrate that into the discussion. That alone is a pretty attractive feature.
What do you think? Would you add Google Friend Connect for the Twitter integration? How do you integrate Twitter into your site or blog?
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Twitter Integrates into Google Friend Connect
Written on November 4, 2009 by admin
Filed Under: marketing
Google Friend Connect can help convert any site into a Google-supported social network. In addition to allowing members of your site to send each other private messages, now Google is bringing its personalization home to your site with Friend Connect.
The shared interests that draw people to your site can make it easier for you as a site owner to appeal to them—but not just through your website. Google Friend Connect adds new capabilities for webmasters to communicate with their users in personalized ways, specifically with:
Send custom newsletters: The new “Newsletter” section of your account lets you create, send and manage newsletters. And with the help of “Interests,” you can either send out newsletters to all your subscribers, or send out custom newsletters to different segments of your subscribers, based on the interest responses they submit.
Personalized content gadget: This new Friend Connect gadget automatically presents a dynamic personalized set of links to your site’s content that matches each visitor’s specific interests. Is a visitor learning how to play swing music? Links to articles your site has published about playing swing are presented to him or her.
Google is also adding AdSense units to Friend Connect if you’d like to display those on your site.
As always, for the visual learners among us, Google made a video:
Google has long been rolling out more and more personalization throughout its services. Two of the most recent changes have come in Google Reader, with social- and usage-history based suggestions, and Social Search, now available in labs.
And the roll out has been so slow that many of us have complacently followed along. Will there be a point at which we decide enough personalization, we need more privacy? Or is it too late to change our minds?
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Google Friend Connect Gets Personal
Written on October 26, 2009 by admin
There are two brass rings in search these days: real time and social. Google (and Bing) have been working on the real time thing with Twitter, and last week Google announced they were working on a Social Search option in Labs—and now it’s out.
With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend’s blog on the results page under the heading “Results from people in your social circle for New York.” I can also filter my results to see only content from my social circle by clicking “Show options” on the results page and clicking “Social.”
All of the info in Social Search is publicly available, but they highlight info based on their (massive data collection) information about you from:
Matt Cutts is here to reassure us that this is perfectly okay:
Is it just me, or is it suddenly a little alarming how much information Google has about us? I’ve long maintained that my friends, as smart as they are, probably are not the best source for information, though they may be a good source for real-time or opinion-specific searches.
What do you think? Are you concerned about how much info Google has about you? Do you want your friends to provide the 1954 Mets’ stats?
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Google Rolling Out Social Search (in Labs)
Written on July 2, 2009 by admin
Filed Under: Object
Add FriendFeed to the long and growing list of players who are trying to win the race for comprehensive and quick real-time search. FriendFeed has always had a real-time element — the ability to track social activities almost as they happen. But the company has announced the addition of real-time search today.
If you’ve used search.twitter.com, [...]
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FriendFeed Joins The Real-Time Search Race
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