Posts Tagged facebook
Written on March 10, 2010 by admin
Filed Under: Object, book, marketing
Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective
way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online
registration form in exchange for… what?
The value vs. [...]
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Business Searchers Are Looking For….
Tags: and-generate ,book ,buyers-use ,entire ,entire-research ,exchange-for ,facebook ,full ,marketing ,original ,original-post ,search-engines ,strictly business ,the-headline ,throughout-the
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Written on March 10, 2010 by admin
Filed Under: book, marketing
OneUpWeb recently released the results of an eye-tracking study on Google’s new real-time results integrated into SERPs—and it looks like the search giant might have just wasted $15M (the estimated cost of Google’s deal with Twitter).
The study segmented web users into two groups: consumers and information foragers. It took consumers 7.09 seconds to look at the real-time results, even though they’re listed just below the news results and before the organic results. In fact, they scrolled below the fold to view the image results before they fixated on the real-time area, the eleventh area they focused on.
Information foragers took slightly longer to turn to the real-time results: 7.39 seconds. It was the thirteen area their eyes focused on—but the first 12 areas were all just above the real-time results in the news results. (The search task here was to research a selected current news item using the search engine of choice—for 89% of all participants, that was Google.) (Side note: I’m not sure why the times in the above graph are so much higher than the numbers OneUpWeb also provided that I used in these paragraphs.)
The second search task was segmented by group—the consumers were to look for a product they were considering to buy for themselves or for someone else as a gift. Information foragers were to again look for information on a current news topic. Interestingly, in this second set, consumers were five seconds faster than information foragers to focus on real-time results.
Meanwhile, 20% of consumers and 30% of information foragers actually clicked on real-time results, as opposed to 69% of consumers and 60% of information foragers that clicked on the top 5 results excluding real-time.
I’ve long argued that real-time results will only be helpful for a very small, select set of data—and for that set, most people would know to go to Twitter or Facebook in the first place anyway. I’m not the only one. The Guardian’s Charles Arthur points to several others who feel the same way, most notably Nick Carr, who sardonically chronicles the efforts to organize the web’s information around 140-character ephemera.
And yet Google insists that this information is useful and must be foisted upon the user. Aruther quotes Marissa Mayer last summer:
We think the real-time search is incredibly important, and the real-time data that’s coming online can be super-useful in terms of finding out whether – something like, is this conference today any good? Is it warmer in San Francisco than it is in Silicon Valley? You can actually look at tweets and see those types of patterns emerge, so there’s a lot of useful information about real-time interactions that we think ultimately will really affect search.
Apparently users don’t quite agree yet.
What do you think? Are real-time results useful?
Originally posted here:
Eye-tracking Proves Real-Time Search Not Useful
Written on March 10, 2010 by admin
Filed Under: Object, book, seo
A change in information architecture (IA) can make or break your in-house SEO program . A successful IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard SEO work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some [...]
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Excerpt from:
A Practical Guide To Information Architecture Changes
Tags: columns ,complexity ,facebook ,fluttering ,following-some ,full ,headline ,in house ,make-or-break ,original-post ,seo ,the-complexity ,the-fluttering ,work-evaporate
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Written on March 10, 2010 by admin
Filed Under: Object, book
Bing sent me a link to their new UK Bing commercial. The new UK ad blitz by Microsoft is aimed at capturing market share from Google in that region.
Here is that commercial.
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Watch The New Bing UK Commercial
Tags: aimed-at-capturing ,book ,capturing-market ,facebook ,headline ,link-below- ,microsoft: bing ,microsoft: outside us ,share-from ,the-full ,their-new
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Written on March 10, 2010 by admin
Filed Under: Object, book
Here is a short but very well-done video on how much Google knows about us, possibly implying that Google owns their users. Clearly, this topic is not new, but the video was really well done.
The video is from the show “Hungry Beast” that airs in Australia on the ABC, 9PM Wednesdays. For more information [...]
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Video: Does Google Own Us?
Tags: book ,facebook ,from-the-show ,google: parodies ,hungry-beast ,microsoft ,original ,show ,the-full ,the-headline ,topic ,video ,wednesdays-
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Written on March 10, 2010 by admin
Filed Under: book, marketing
Social media or networking or whatever it is you want to call it continues to grow at exponential rates of speed. With the “announcement” of Facebook getting its own location based service in place the concerns over privacy and safety of information continue to grow as well. Twitter realizes this concern and is working to make Twitter free from malicious users especially in light of recent phishing attacks that have created some concern in the Twitter world.
In a Twitter blog post entitled “Trust and Safety” the company says that it is concerned and is working to make the world safer for tweeters of shapes and sizes.
Today, we’re launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks. By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter. Even if a bad link is already sent out in an email notification and somebody clicks on it, we’ll be able keep that user safe.
Sounds good and this comes on the tail of a recent Biz Stone post that described what had been going on in Twitter due to successful phishing attacks.
The new feature will not be something that most will notice and Twitter is focusing on one main area of the service that is most susceptible currently to this kind of attack.
Since these attacks occur primarily on Direct Messages and email notifications about Direct Messages, this is where we have focused our initial efforts. For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications.
So Twitter is framing these efforts in trying to earn your trust and improve your safety on a “proactive” basis. I wonder if they are just trying to look like the antithesis of Facebook who throws down tablets off Mt. Facebook and lets the chips fall where they may regarding privacy and other issues. Whatever the reason, it’s the safer way to go in a world where privacy looks to be less available with each passing day.
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Excerpt from:
Twitter Wants Your Trust
Tags: a-major-blow ,a-new-service ,antithesis ,book ,deceitful ,direct ,facebook ,links-shortened ,marketing ,recent-phishing ,safety ,service ,social ,twitter-bird ,twitter-even
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Written on March 10, 2010 by admin
Filed Under: Object, book
Taking a page from Apple and Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and [...]
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Google Apps Marketplace Opens For B2B
Tags: a-page-from ,anticipated ,apple ,book ,facebook ,full ,google: mobile ,last-night ,link-below- ,marketplace ,original-post ,short-it-allows ,the-anticipated ,the-headline
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Written on March 10, 2010 by admin
Filed Under: Object, book
Last night Google announced the inclusion of bike directions to car, public transit and walking directions options on Google Maps. According to Google Maps’ Shannon Guymon this was one of the most requested missing features on Google Maps.
The new bike directions also provide a new view on maps (see below), one that is more “bike [...]
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Originally posted here:
Ride Don’t Drive: Google Adds Bike Directions To Maps
Written on March 9, 2010 by admin
Filed Under: Object, book
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile.
14 URL factors in backlink [...]
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71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2
Tags: book ,experts-look ,facebook ,gauge-the ,link building ,link-below- ,might ,original-post ,our-3-part ,overall ,scam-people- ,shortened-using ,twitter
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Written on March 9, 2010 by admin
Filed Under: Object, book
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further.
“Engagement objects“, as defined by Bruce [...]
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Social Engagement: Making Content Interactive
Tags: a-step-further ,experts-look ,facebook ,full ,headline ,infographics ,link-below- ,original-post ,our-3-part ,promote-content ,social ,step-further- ,the-headline ,visualize-data
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