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Social Media Pays: People More Likely to Buy from Brands they Follow

Written on March 17, 2010 by admin

Filed Under: book, marketing

A new study from market research firm Chadwick Martin Bailey and iModerate Research Technologies shows that social media might actually pay off—in real dollars in addition to the traditional branding and influence lift. The survey of over 1500 consumers showed that they were more likely to buy from and recommend brands they follow on Twitter and Facebook.

51% of those surveyed said they were more likely to buy from a brand after following them on Facebook; 67% said they were more likely to buy after following on Twitter. Brands also got a boost in recommendations: 60% of Facebook fans and 79% of Twitter followers were more likely to recommend a brand to their friends.

This is only natural, says eConsultancy:

The most popular reason people follow brands in social media is to receive discounts. But there were also many people who responded that they follow as a customer of the brand and to show their support of it. On Twitter, that reason was less popular. Only 2% of respondents followed a brand to show their support. More often, they are looking for discounts, new information and exclusive content.

That makes a lot of sense, as Facebook’s fan ability is more geared toward letting users express their appreciation for something.

And here’s our grain of salt: this is a survey. This only shows what people think they’re doing. It may be that people don’t want to admit they’re only following Nike to look cool. However, with questions like these, I’d assume there’s at least a little boost for the brands in terms of dollars and recommendations.

What do you think? Are these people accurately reporting their spending and recommendations?

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Social Media Pays: People More Likely to Buy from Brands they Follow

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’

Written on March 17, 2010 by admin

Filed Under: Object, book

An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible conduct.” According to PC World, FTC Commissioner Pamela Jones Harbour also said Google and other online companies may face tougher penalties if they don’t do a better job of protecting consumer privacy.
The [...]



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What The Future Of Search And Social Marketing Means To An InHouse SEM

Written on March 17, 2010 by admin

Filed Under: Object, book

I’ve been thinking a lot lately about the future of search. What will it look like? What will the changes ahead mean to me as an inhouse search marketer?  Will my work be different? Will I need new skills?
It’s almost a dead certain reality that any inhouse search marketer today will need to develop new [...]



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Google’s St. Patrick’s Day Doodle & Logos From Others

Written on March 17, 2010 by admin

Filed Under: Object, book

If you visit Google.com today you may see a Google Doodle (logo) for St. Patrick’s Day. Here is a picture of the special St. Patrick’s Day Doodle for this year:

Google is not the only search engine with a special logo. Yahoo, Bing and Ask.com all have logos.

I have some additional logos from others [...]



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Google’s St. Patrick’s Day Doodle & Logos From Others

Facebook Adds Auto-Suggest To Search Box

Written on March 16, 2010 by admin

Filed Under: Object, book

Continuing to improve and emphasize its search capabilities, Facebook today announced the inclusion of an auto-suggest feature to its search box.
Just as it does in other settings, the auto-suggest appears as you type a query. But, with some Facebook content and connections behind a wall, the question is, Where will auto-suggest look for suggestions? [...]



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An Illustrated Guide to Matt Cutts’ Comments on Crawling & Indexation

Written on March 16, 2010 by admin

Filed Under: book, seo

Posted by randfish

Late last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Google’s head of Webspam, Matt Cutts. I think the whole of the SEO community can agree that Matt taking time for these types of interviews is phenomenal and I

Nexus One Comes To AT&T, Rogers But Runs Into Trademark Trouble

Written on March 16, 2010 by admin

Filed Under: Object, book

Google announced today that the Nexus One handset is now compatible with the 3G networks of AT&T in the US and Rogers Wireless in Canada. A CDMA version (for Verizon) is coming soon. However the phones are unsubsidized (no contract) so you’ll pay full price — unless buying from original Nexus One carrier T-mobile. The [...]



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Nexus One Comes To AT&T, Rogers But Runs Into Trademark Trouble

Bing Hits All-Time High Market Share: Nielsen

Written on March 16, 2010 by admin

Filed Under: Object, book

The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share.
It’s also [...]



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5 Reasons To Make Sure You’re Deep Linking

Written on March 16, 2010 by admin

Filed Under: Object, book, seo

Whether you’re building links for yourself or a client, at some point you need to make sure that you’re procuring inbound links to not only your homepage, but also your critical subpages. Chances are, that if you have a nicely fleshed out site that has been built (and updated) with sound SEO principles in mind, [...]



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Why Is Ask Really Hiding Their Ads Referrer Data

Written on March 16, 2010 by admin

Filed Under: Object, book

I reported at the Search Engine Roundtable that Ask Sponsored Listings has changed how they handle sending referrer data to webmasters. From now on, they are basically not sharing the page of origin with the webmaster.
Why? Ask said they have moved to a new system named PureLeads. What is Pureleads? The FAQ [...]



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