PPC Testing Made Easier with AdWords Campaign Experiments
Written on August 27, 2010 by admin
Filed Under: Advertising, marketing, searchengineguide
by Mike Fleming
If you take your PPC campaigns seriously (why wouldn’t you?), you’re always testing.
Posts Tagged experiment
Using Twitter For Increased Indexation
Written on August 4, 2010 by admin
Filed Under: seo
Posted by caseyhen
Earlier this year, jtkaczuk wrote a YOUmoz post about “Using Twitter as a Sitemap”.
SearchCap: The Day In Search, July 15, 2010
Written on July 15, 2010 by admin
Filed Under: Object
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Expanding Its Hotel Prices Experiment In Google Maps
You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local business listing. We [...]
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SearchCap: The Day In Search, July 15, 2010
Google Expanding Its Hotel Prices Experiment In Google Maps
Written on July 15, 2010 by admin
Filed Under: Object
You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local business listing. We wrote about it in March when few users were opted in, but Google tells Search Engine Land today that the experiment is rolling out to more searchers over the next [...]
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Google Expanding Its Hotel Prices Experiment In Google Maps
Justin Timberlake Releases Facebook Movie Trailer: “The Social Network”
Written on July 15, 2010 by admin
The full length trailer for the social saga based on Facebook debuted on JT’s official blog and Yahoo Movies earlier today:
The full length movie is scheduled to be released in early October, bringing the story of Facebook’s rise to fame to the big screen. From the trailer, it looks like we’ll see quite a bit [...]
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Justin Timberlake Releases Facebook Movie Trailer: “The Social Network”
Tags: earlier-today ,experiment ,google ,headline ,next ,room-prices ,saga-based ,social ,the-headline ,the-social ,yahoo
YouTube Video Page Goes Live for All
Written on April 1, 2010 by admin
Filed Under: marketing
YouTube has been working on its layout for a long time. They launched the Feather experiment in December and a similar new page layout in January. Just last week, they finally did something to make the comments somewhat more useful, in a limited, no-opt-out test.
Apparently that went well, because now they’re rolling out the new layout for all users. YouTube touts the layout as cleaner, simpler and easier to use. They group more info about the video in one place and cleaned up the actions bar to streamline sharing, flagging and embedding.
The Highlights view of comments, above, is now the default, highlighting top-rated comments and comments from the video creator.
They also say they’ve improved their suggested video process, and made it easier to find more videos by the creator and subscribe to them. The playlist interface is more consistent, with the next video always displayed in the top right.
As they said in January, they’ve revamped the rating system with just like/dislike replacing the 5 star scale. Last week, they announced they were separating “Videos I Liked” from “Favorites,” instead of adding videos you liked to your favorites automatically, something people disliked.
What do you think? Will this make YouTube easier to use?
The rest is here:
YouTube Video Page Goes Live for All
YouTube “Fixing” Its Comments—Good Luck!
Written on March 26, 2010 by admin
Filed Under: marketing
In case you’re new around here (meaning the Internet), let me just tell you: sometimes, comment boards usually devolve into vile gross-out fests attacking the content of the page, other commenters, or random political officials. (Not here, of course [meaning Marketing Pilgrim]—here our wonderful commentators always add value, and we love you for it. Comment today!)
YouTube, however, is fairly typical. It seems like the average video there receives approximately 2% of its comments on the actual content, 48% calling it various levels of ‘awesome’ and 57% questioning the parentage, politics and/or brainpower of the video’s creators, stars and/or anyone else who has ever lived. (And yes, that’s 107%—the comments are also largely illogical.) But today, YouTube is introducing a new page layout to try to change all that.
Good luck.
The new experimental layout reorganizes the comments:
Today, we’re introducing a “highlights view” of comments which summarizes top rated comments, uploader comments, video responses and recent comments in a single “front-page story” that you can drill into for more detail. You can see an example on this video and this one. We’re continuing to make the highlights better as we learn how people interact with it, so please let us know what you think in the comments below.
The comments sorted by recency are available below the “front-page story”:
The layout is the third overhaul in four months, including the Feather experiment and the new page layout in January. Inexplicably, these stripped-down layouts still included comments, even though YouTube obviously knew they were pretty much useless.
This time around, some users are “permanently opted in” automatically—meaning they can’t opt out of the highlights view. YouTube says this is to help them learn about what does and does not work about the page. You can also opt-in if you’d like.
Other changes to the layout this time around include a new “Videos I Liked” section, separating “Liking” a video and adding it to your favorites, and other improvements to the ratings system, which was also overhauled as part of the January layout change.
Overall, there may be some limited effect to the quality of comments (if only two comments are showing, there’s less incentive to see your “username in lights,” which is probably one strong motivation for the stupider comments)—but if you opt-in, odds are good you won’t know 
.
What do you think? Will this affect the quality of comments and discussion on YouTube? Will you opt-in?
See the original post here:
YouTube “Fixing” Its Comments—Good Luck!
Tags: a-video-and ,experiment ,internet ,january ,marketing ,ratings ,social ,video ,video-responses
An Update to Our Testing on PageRank Sculpting with Nofollow
Written on January 11, 2010 by admin
Posted by Danny Dover
PageRank Sculpting with Nofollow Still Works
Written on December 28, 2009 by admin
Posted by Danny Dover
Study Results: Search Engines, Meta Robots Tag and Robots.txt
Written on November 30, 2009 by admin
Filed Under: chat
Welcome to the second part of a two-part series that tests search engine reactions to the meta robots tag and robots.txt. In this part the results of the experiment and testing we set up in the first part will be presented. For details about the experiment background setup of the test pages and user-agents please refer to the first part. You need to have read it very carefully to easily understand this one….
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Study Results: Search Engines, Meta Robots Tag and Robots.txt
