Google Adsense

The End of the World! Twitter Traffic Flat!

Written on June 11, 2009 by admin

Filed Under: marketing

Quick: stock up on nonperishables, call your loved ones home, gather them close. The world is coming to an end. First we told you the Twittersphere just ain’t what it used to be. Now, brace yourself for this one:

Twitter traffic month-on-month is flat—or maybe even declining.

I know. I’m sorry to break it to you this way; it’s such a shock. But I couldn’t prolong the agony. Hey, hey—sit down. Breathe into a paper bag. Put your head between your knees. We’ll make it through somehow.

But let’s face the sad facts: although Twitter is clearly the wave of the future, not everyone is as forward thinking as we are in embracing the latest, greatest way of doing . . . well, everything.

Look at the stats, if you dare: Quantcast, via John Batelle:

Compete.com:

Perfect measures or not, one has to assume that they’re indicative of some trend. Is the public’s interest in telling what they’re doing now waning just like Oprah’s and Ashton Kutcher’s? Where will Internet marketers turn now?

Read the original here:
The End of the World! Twitter Traffic Flat!

Back From the Dead: Lycos Search (But WHY?)

Written on June 11, 2009 by admin

Filed Under: marketing

Don’t you just hate it when someone doesn’t know they’re dead? Lycos Europe insists that it’s feeling much better after spending the last two years in come back attempts, the clearance rack and, finally, utter oblivion. Yes, they think they’ll go for a walk now!

At least that’s what TechCrunch reports from Lycos execs. In addition to regaining the European rights to trademarks on “Lycos” and “Hotbot” (holy 1996, Batman!), Lycos is making a for European domination to rival a nineteenth-century tyrant.

Only, you know, a lot less popular than Napoleon.

Lycos CEO Jungwook Lim says, “Lycos continues to have a loyal user base and we expect this consolidation to help revitalize and strengthen our search businesses within Europe.” And Edward Noel, General Manager of Search and Business Development for Lycos, is in on the act, too:

Over the next several weeks Lycos will be re-launching the provision of search services within the European territory. Locally targeted content verticals will gradually be rolled out and we will be taking steps to enhance our users’ search experience.

Sounds all too familiar, doesn’t it?

Oh, I get it—they’re on an alternate timeline, aren’t they? The one where Yahoo bought Google way back when and Lycos still has market share in Europe. Or anyone else.

What do you think? Does Lycos have a “loyal user base” or is this a case of wishful “if I say it, maybe it’ll come true”?

Continued here:
Back From the Dead: Lycos Search (But WHY?)