Conversely, the No. 2 negative ranking factor was link acquisition from known link brokers or sellers (56% high importance). Incidentally, TopRank has never engaged in link acquisitions in this manner, focusing instead on earning links through creative content promotions, social media and online public relations.
Tracking links to your web pages — and those of your competitors — is a major part of any SEO strategy. Fortunately, a host of free and paid tools exist to provide a comprehensive looks at where your web pages stand.
Since link building is so important, Lee and I have collected these 10 tools for tracking inbound links for you to test:
Majestic-SEO allows users to track link information for any domain – their own sites or those of competitors. Illustrated in the image below, users can access the number of:
By verifying ownership of a domain, users can obtain a more detailed report that includes unique links and their anchor text. With registration, the service for your own site is free. Users can buy credits to obtain that same information about other web sites such as competitors. Downloadable data is given on top anchor text, top referring domains and top pages. Plus, the tool offers a “daily update” feature that provides a daily journal of new inbound links.
BuzzStream Link Building focuses on providing tools that help automate redundant tasks in relationship building. It’s a CRM system for link building with applications for SEO as well as online PR.
BuzzStream Link Building tools are very robust for link detection, suggestions, relationship management and link management. The BuzzMarker bookmarklet allows easy addition of new link opportunities via the browser. Many other tools focus on link detection, acquisition and the technical site of management. The CRM aspect of BuzzStream and the conversion tracking reports make it unique.
There is a free trial for BuzzStream and monthly costs range from $29/mo to $249/mo. There are also options for Agencies and Enterprise use.
This inbound link tracking tool offers both a free basic version and an advanced version with a subscription to SEOmoz PRO.
The basic search (illustrated in the image below) allows users to determine the number of inbound links to a page and the number of different domains linking to a page. The tool also gives a ranking of the page based on number and quality of inbound links, as well as a ranking of the domain overall.
In the full version, users can not only judge the quality and quantity of links to their own web pages, but to their competitors as well. Users can compare number of links, number of domains and domain ranking side-by-side against competitor sites.
Users can also determine the keywords competitor sites are targeting in their anchor text and identify competitors’ most powerful links.
Raven will automatically alert if any changes have occurred on an active link, if the nofollow attribute was added, the anchor text changed, the PageRank changed, or the link was removed. There is team link building management functionality as well as the ability to import, export in CSV format or generate reports online.
A standalone linking too is not available for purchase. The cost for the suite of Raven SEO Tools starts at $79 per month.
The Links Manager module helps discover links, assess the strength and quality and track progress. It also includes ongoing link detection and automatic notification if a link is deleted. Link Build It! is a bookmarklet that shows backlink count, PageRank, and Alexa rank for the site, DMOZ listing, .edu or.gov links and the ability to easily add the URL of the page being viewed to the Links Manager.
There is a free trial and the cost for SoloSEO is $29 per month for 5 domains and $4 per domain after.
For each inbound link the page level and domain level inlink counts are reported as well as the number of Delicious bookmarks (with a link to view them) for each link and the associated keyword tags.
The Page Inlink Analyzer tool is free.
pluginSEO is in Beta and is now offering free trials.
There is a 90 day free trial for Sheer SEO with paid options ranging from $7 to $40 per month.
A sample report is shown below.
What web based or desktop software tools have you found to be useful for tracking inbound links?
Written on August 4, 2009 by admin
Filed Under: book, marketing
Not to be all Wizard-of-Oz on us, but Yahoo really doesn’t want us to pay attention to the man behind the curtain (Steve Ballmer). No, they want to focus us on their new SERP and their new Delicious search tools and fresh bookmarks.
Don’t you worry—don’t think for one moment that I, the paragon of journalistic integrity, could be distracted so easily from decrying Yahoo’s abdication of control over its search—ooh, shiny emailing and tweeting tools!
So Delicious does have some cool new stuff to show off—and maybe it’s not just a distraction ploy. Maybe it’s a ploy to remind us that Yahoo can still do cool new stuff. 
Anyway, Delicious has a new search tool to help its users find bookmarks (theirs and others’) more easily. Yahoo says “with advanced timeline and tag filtering controls so that you can search within a given date range or filter the results by tag. We’ve also enhanced the search results page to display rich content including YouTube videos with inline playback, Flickr images, and Yelp local data when applicable.”
Delicious has also added a feature to highlight new and popular bookmarks—but not on the Delicious site. The Fresh Bookmarks tab on the homepage features up-and-coming bookmarks (gee, no other social site has ever done that )—the bookmarks that are most popular on Twitter (as opposed to the most popular bookmarks on Delicious, which are under the Popular Bookmarks tab).
On this new feature yesterday, the Delicious blog quotes Wired, who touted the predecessor app, TweetNews, as possibly “the best mashup we’ve ever seen.” Hopefully the Delicious version gets the same positive reception.
Finally, Delicious also added more social features to the add bookmark page. You can add recipients in the Send field—and get the option to email or even tweet bookmarks.
Delicious looks to be doing a good job of adapting to the most popular social site with the media today, instead of decrying Twitter as a poor man’s competitor.
What do you think? Will these new features be enough to keep Delicious users happy—and relying on Delicious? Or does this just push more users toward Twitter?
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Yahoo: Pay No Attention to the 10 Year Search Deal: Look at What’s New on Delicious!
Written on August 3, 2009 by admin
Filed Under: book, chat, marketing, seo
Social Media Smarts: Interview with Lee Aase, Social Media Manager at Mayo Clinic
By day, Lee Aase is manager of syndication and social media for Mayo Clinic and by night, he is chancellor of Social Media University, Global (SMUG). I first met Lee at a media relations conference in San Francisco a few years ago. He was kind enough to sit in on a presentation I gave to the public relations community on search engine optimization for news content. It was a pleasure to meet another Minnesotan at an industry conference and Lee’s savvy with social media was immediately apparent.
In the Q and A post below, Lee Aase provides insights into social media within the Mayo clinic, offers advice for other companies on his “MacGyver-style” testing , developing a strategy, winning management approval, measuring social media ROI and his work with SMUG.
Please share a bit about your background and what you currently do for the Mayo Clinic as a social media manager?
I have a B.S. in Political Science from Mankato State University, and worked for 14 years in politics and government at the local, state and national levels. I came to work at Mayo Clinic in April 2000 as a media relations consultant, and in 2004 became manager of the media relations team. As manager for syndication and social media, my team’s focus now is to create high-quality health and medical news content for mainstream media, while also creating more in-depth content for patients and consumers. Finally, we’re empowering employees and patients to share their Mayo Clinic stories and engaging in conversations.
What are some of the important questions to be answered when a company is first investigating whether social media makes sense?
The main questions are “What does the organization hope to accomplish or prevent?” and “Are those goals are realistic?” Both questions apply whether the company considers social media an opportunity or a threat. Questions of corporate culture and whether the organization is comfortable with openness and transparency play a role, but mainly in the pace of adoption.
Given that Facebook has 200 million active users, any organization of significant size already has many employees and even more customers involved. Will the conversations be about the company or with the company? So in the end, I believe the real questions are whether the company engages only informally, or how quickly they move to officially sanctioned participation.
If your customers are basically happy with the products or services you provide, and if your employees are comparatively satisfied with their work, the potential benefits of active engagement are likely significant. If you have serious employee morale or customer satisfaction deficits, providing social media platforms will amplify those concerns. Don’t be deluded that avoiding official social media engagement will keep people from talking about your company. Consumers and employees will commiserate online whether you provide a site for them or not. But if you have these problems you should work first on addressing them before launching major social media initiatives. Social media mainly make existing chatter louder.
Mainstream media aren’t going away, but they no longer dominate the crowded market for consumer attention. Companies may be able to avoid official social media involvement for a time, but these platforms will continue to grow in importance. It’s better to become fluent in its language earlier and adapt, instead of clinging as long as possible to a more guarded communication style.
That’s approaching the question from a negative, risk-avoidance perspective. I firmly believe the more exciting and relevant view is how to take advantage of social media’s immense opportunities.
Do you test specific social media tactics or do you go full on with a social media strategy for each initiative? Knowing what you know now, what approach would you recommend that companies take when they’re starting out?
I recommend what I call the “MacGyver Mindset,” named after the TV character played by Minnesota native Richard Dean Anderson. Look at the tools and resources you have available and how you can adapt them to meet your communication and marketing goals, and empower staff to explore.
Focus first on the free platforms such as YouTube, Facebook and Twitter, mainly because that’s where you will find communities already gathered. This also enables you to prove your concepts before deciding whether to launch a community of your own.
Strategic thinking can be an excuse for inaction, and just as it’s easier to alter the direction of a moving car than it is to get one started from a dead stop, I believe it’s best to build social media momentum through low-cost experimentation and iteration.
What process did you follow to win management approval for specific or overall social media programs? What kinds of data were most successful?
For more than 100 years, the most important factor responsible for patient preference for Mayo Clinic has been word of mouth; satisfied patients telling their friends and neighbors about their experiences. We’ve had strong data on that point, and that news media stories and physician recommendations are the second and third most significant reasons for Mayo Clinic preference. So in our case it wasn’t a “prove the value in advance” situation. We emphasized that social media are just the way word of mouth happens in the 21st century.
How do you handle the “social media ROI” question? What are some of the important metrics that you use to communicate social media success?
Our main focus has been keeping costs low and incorporating social media strategies into every communication effort. As the “I” in the ROI calculation approaches zero, ROI approaches infinity. We don’t represent social media as something radically discontinuous with our previous strategies; a blog is, after all, just an easy-to-publish Web site that allows comments. By keeping incremental costs low, it doesn’t take much to show solid returns.
We use our blogs partly for media relations, so accounting for increased news coverage is important. We also can track visits to our sites and click-through behavior to our “request an appointment” links.
What are some examples of companies that are using social media successfully that you admire the most? What social media work are you most proud of at the Mayo Clinic?
I admire how companies like Comcast and Dell have used social media tools to overcome customer service problems. If there’s one industry that’s known for poor customer service it’s the Cable TV industry; there’s a reason why Jim Carrey could make a movie called “ The Cable Guy.” And Dell’s original experience with the blogosphere with Jeff Jarvis’ “Dell Hell” rant is a classic. But both companies used social media to change their organizations and treat customers better. So while in general I recommend fixing service issues before embarking on a social media program, with the right kind of commitment both Comcast and Dell have show that social media can accelerate organizational change.
At Mayo Clinic, I think our most important accomplishment has been integrating the various platforms and keeping costs down. For example, we use YouTube as the video server for our blogs, so the videos can be found directly through YouTube or on our sites. We don’t have any server bandwidth costs, and our videos are portable and can be embedded elsewhere. Sharing Mayo Clinic, our blog that enables patients and employees to share their Mayo Clinic stories, is the hub that ties most of our efforts together.
How have you gone about forecasting resources for a social media program? Internally as well as choosing to hire an outside vendor.
By integrating social media into all of our communications, we have not needed to seek significant resources. We have a small core team that trains our staff and provides the backbone/infrastructure for social media, but the goal is to help everyone in communications and marketing be more effective by using these powerful tools.
In our earliest explorations we didn’t hire vendors for social media, but we did bring in external consultants to help us think through and validate our approach. This helped us with leadership buy-in because it brought a broader perspective.
We have some agencies working with us on major projects, such as our collaboration with Microsoft on Mayo Clinic Health Manager. In those cases we ask the agencies to incorporate social media into the strategies and provide some of the services, but we also work alongside them, using our blogs, Facebook and Twitter to spread the word.
What resources do you use to stay current and can you list a few smart social media savvy people on Twitter for our readers to follow?
Twitter is an excellent platform for staying current, and has practically supplanted RSS for me. In health care, the #hcsm and #hcmktg chats are excellent places to find people with interesting perspectives, and @danamlewis, @tstitt, @daphneleigh and @meredithgould are among the ringleaders, while @EdBennett has done a great service by pulling together the listing of hospitals using social media. It’s hard to know where to stop, so since you said “a few” I will leave it a that, but I did a post here where I listed several others.
What social technologies do you use personally? LinkedIn, Facebook, MySpace, Delicious, Twitter, YouTube, etc
Twitter is where I am most active because it is most open and enables me to broaden my interactions, making connections with people who have shared interests but whom I haven’t yet met.
I love Slideshare.net, which I call “YouTube for PowerPoints.” It’s a great way to disseminate ideas, and it enables me to do presentations in a much more engaging way. Instead of handing out slide copies (which may cause people to skip ahead), I can assure participants that they can just listen, ask questions and contribute to the in-person discussion, and that the entire presentation will be embedded in my blog. And I’ve had some people who didn’t attend my presentations embed the slides in their blogs.
Facebook is my general-purpose network, although in my evangelistic zeal for it I have been too indiscriminate in accepting friend requests, which has made it less useful for me…but I wanted to encourage people like me just getting started in Facebook, so I suggested that they add me as a friend. I’m not planning to “unfriend” anyone, but will likely start pulling some out of my news feed so that it becomes a more relevant stream to me. No one really has 900 friends.
I set up a MySpace profile just because in my role I thought I needed to understand it, but I have zero interaction there. I’m present on LinkedIn and connect with people there, but haven’t used it to anywhere near its potential. I would love to have someone become the visiting professor for LinkedInology at SMUG, which leads to your last question…
Tell us about SMUG (http://social-media-university-global.org/)
SMUG (Social Media University, Global) is my lighthearted, fun way of teaching social media to lifelong learners. It’s an unaccredited university of which I am the chancellor, and our students are called “SMUGgles.” Like the merely mortal “muggles” of Harry Potter fame, SMUGgles also are ordinary humans, but they’re learning to use magical social media tools to accomplish amazing feats.
I re-branded my blog as SMUG in early 2008 because I saw a need for systematic training to help mid-career professionals understand social media and see potential business uses. That’s why I organized posts sequentially so they could work through a course that would take them from novice status to comfortable confidence. For example, by the end of the SMUG Podcasting 101-110 series students can create a personal podcast and have it listed in the iTunes podcast directory, without spending a penny. That can give them confidence to propose podcasting for their company and to advocate for it fairly tenaciously, because no one can tell them it’s too difficult or complicated. Of course they will want to spend a little money on better recording equipment and production tools, but we’re talking a few hundred dollars or less.
Tuition at SMUG is free, but each student is responsible for room and board.
Thanks Lee!
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Tags: book ,chancellor ,delicious ,facebook ,friends ,interview ,itunes ,marketing ,media ,microsoft ,online marketing ,presentations ,slides ,social ,work
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Written on June 23, 2009 by admin
Filed Under: Object, book, marketing, seo
I’ve been lucky enough to make some good industry friends over the years. Ben Wills is certainly high on that list and I’ve worked with him at two previous companies–including making him my VP of Operations at my last search marketing company.
Ben’s search engine optimization experience is second-to-none and he’s always had an (you could say “unhealthy”) interest in link building–being the guy that insisted we include link-building in our services, back when link-building wasn’t popular. Today, Ben’s the founder of his own company, Ontolo, and provides link-building services with a high-degree of scientific analysis.
I wanted to introduce you to Ben’s company, but didn’t want to just serve-up a recommendation on a plate. Instead, I made Ben spill the beans on his tactics for link building. Here’s the Q&A:
Your company name, Ontolo, what does that mean? How do you pronounce that?
My last name, “Wills,” has been mispronounced most of my life (as “Willis,” as in “what-chu talkin’ bout“, so we chose a company name prone to mispronunciation as well
We (Garrett French and I) decided on “Ontolo”, pronounced ON-tuh-low, which is short for “Ontology.” An Ontology is a philosophical way of organizing things, ideas, and information based on their properties and relationships for the purpose of creating meaningful interpretations.
Why did you create Ontolo?
The idea to start Ontolo came from our work at some very successful SEO agencies. We consistently found the same thing out of reach: the ability to make a consistent promise for link building performance. Through several years of conception and discussion, followed by a solid, dedicated year of development and testing, we created a web crawler that looks at hundreds of thousands of web pages related to your industry and keywords. We then present a report detailing immediately-actionable opportunities for acquiring relevant and valuable links.
We have been using this technology in many ways including research for content-based link building strategies, large-scale link reclamation and good old-fashioned link building.
What, according to Ontolo, are the fundamental steps for developing a link building campaign?
After spending the last year diving fully into link building with dozens of projects – making many mistakes and also having many successes – we have designed a fundamental process that we work with in order to more effectively discuss link building. The process is:
- Define your market using your targeted keywords
- Discover competitors and allies
- Prospect for links
- Competitor and Ally backlinks
- Link-finding search queries
- Qualify link prospects by Relevance, Value and Potentiality (Automated and Manual)
- Segment link prospects based on site type, topic, content type, etc.
- Link Acquisition
Having this process has allowed us to design more effective campaigns and to better work through specific link building strategies.
What advice would you give businesses newly interested in link building?
The first thing here is to be reasonable and clear about your goals. A goal for a new site to have a PageRank of 5 in three months isn’t exactly reasonable. If you’re new, “being reasonable” might require talking with other webmasters to see what they find to be a reasonable objective and timeline for your business. Being clear about your goals isn’t always about quantity or even quality here; it’s about being effective. Are you looking for rankings or referrals? Are you looking for reputation or traffic? Garrett wrote a great informative piece on SearchEngineLand about how to define link building goals beyond just “getting more links.”
Next, anyone can search for link opportunities on Google. To be competitive, the ability to work on a larger scale becomes a competitive advantage.
Use Aaron Wall’s SEO for FireFox Plugin to start with. Export as much data as you think you might need, and then really dig in. Look for the patterns as to what is influencing rankings for your keywords. Is it domain age? Is it Diggs? Is it Yahoo! backlinks? EDU backlinks? Depending on what it is, go get those links if possible. Scale is key here – collect a ton of data, then analyze it for patterns.
And here’s a tip: If you’re short on domain age (or not), look for high-ranking websites that are “young,” too. Use LinkScape and MajesticSEO to go after those same backlinks.
Once you have all of your data collected, really dig in and qualify the data. Perform multiple sorts by PageRank, backlinks, Delicious bookmarks, etc, to see what works for you and your business. You will eventually see patterns emerge. Some industries need to focus heavily on quantity, others need to focus on quality. If you have the resources (and the same level of OCD as us), also consider looking at link prospects from the perspective or Relevance, Value and Potentiality. We’ve created a link qualification worksheet that helps to calculate these values for you, thereby prioritizing and qualifying your link acquisition.
Use your data with purpose. This is one way that Garrett and I continue to push back and forth on each other. It’s easy to simply collect a lot of data. It’s an entirely different problem to make it useful. Take the time to really think about what it means that an interior URL has a lot of backlinks, Diggs, Reddit votes or delicious bookmarks. There’s a good chance that’s really solid content there. There’s also a good chance that it has been marketed well. Study those pieces. Look at what’s working and what isn’t. If it’s been tried and it doesn’t work, let it go. If it’s been tried and works, repeat it over and over and over in all kinds of creative variations.
Finally, study what the experts are doing. Study Eric Ward, Debra Mastaler, Ann Smarty and Julie Joyce. Read exactly what they’re writing and also read between the lines in each of their articles every week. They’ve been doing this for decades and are a great group of helpful link builders. If they launch a service that does blogger outreach, do you think you should consider doing the same for your website?
On our end, we have made a fully documented set of service deliverables publicly available as a sample project for REI.com (who is not a client, nor have we ever spoken with them in that capacity), with over 100,000 URLs available for searching and with full reporting. (Click here to see REI’s Backlink Prospecting Report) Study these reports and reports from other link building companies to help design a campaign that works to meet your goals. We want you to have them. Link building has all but seemed like magic for too long. We want to really open that up for people.
How could our readers setup a great acquisition campaign?
The first thing that I’m going to say is that link builders are coming on a very exciting time. Soon, you won’t need huge spreadsheets with flashy colors that mean 87 different things for managing your link acquisition and outreach. Two very exciting applications are currently in beta. Both applications are web-based but integrate with your browser. Simply add a bookmarklet, then note them through the bookmarklet. It sends the data back to the management tool and prepares it for outreach. It really doesn’t get any simpler than that.
The first is from Disa Johnson’s SearchReturn and is called Squid. I haven’t used it, but I have seen the video tutorials for it. It looks like a fantastic way to get your feet wet with using a link management application like this.
The second is a full-blown Social Media/PR/Outreach CRM application called BuzzStream. I’ve seen a lot of applications come and go. I’ve seen a lot of companies come and go. I’ve spoken with the owners once, I receive no compensation from them, and if I were going to go with a link acquisition management tool, it would be BuzzStream’s application. It’s top-notch, they’re fully committed to making the best application possible, and they have the track record to support that goal. I don’t usually give recommendations like this, but I’m amazingly choosy about the applications I use. (I’ve used over three dozen project management applications and still can’t find one that works for my needs.) When I find something incredibly useful, I recommend it wholeheartedly.
Finally, a bit of advice that I’ve never heard anyone speak about: How to make compounded use of your link request offers.
In the acquisition stage, all requests result in one of the following responses: Accepting your link request, Declining your link request, or Countering your link request. Use declines and counters to open conversations to improve your website content. Ask the site owner: “What content would you like to see me create before you would link to my website? What other websites have you linked to and why?” This lets your declines stay as link prospects in the future. Also, by getting someone to tell you what they would want to see – should you build that into your website – you can then go back to them and get that home page or deep link.
Another key here – and I learned this from sales – is to ask for a referral when you actually get a “yes.” Let them put the link up and when it’s been verified, respond with genuine gratitude. In the same email, you have an opening to request if they know of anyone else (partners, similar websites, etc) who might have website visitors who would also benefit from a link to your website. I caution here, though, that this is a highly delicate request and should be approached very carefully and with a high level of tact. I could write an entire article about crafting the wording of this single sentence that makes the request, not to mention how it should be followed up. I’ll let you do that research and will give you the hint to look at sales training, not link building.
How do you see the world of link building evolving in the next three to five years?
We’ve hedged our own bets on using technology, large amounts of data, and highly-targeted analysis. There have always been low-level successes here (link building software), but I expect this area to evolve more significantly.
One way the industry is seeing technology and large amounts of data is through services such as Majestic SEO and LinkScape. I can say that I’ve used both and they both have different strengths. In the end, they both aggregate huge amounts of link data on the internet. At the same time, they tell you almost nothing about relevance. This is the problem we solve, by crawling all of those backlink prospects (often, millions of them) in an industry, analyzing them, and prioritizing them based on your goals. So, while we think they’re fantastic applications (I couldn’t dream of building them) and are suited incredibly well to specific needs such as working on a large scale, they are only half of the solution for a link prospecting campaign.
I also think that we will see link building as a whole become less nebulous and more clear. Right now, people don’t know how to talk about it, or how to talk about specific strategies or tactics in a campaign – there is very little cohesive language around link building. It’s all the same, relatively incomplete advice: create linkbait (what’s linkbait?), get social media links (ok..then what?), or buy blog links (and what happens after that?). The ones that are succeeding with link building aren’t talking publicly. I don’t think they’ll be talking more, but enough will be opening up that people will have a clearer idea of all of the ways they can do link building and how to implement those strategies. Look for link building to become more tangible all around.
Can you tell us about some of the upcoming services you plan to offer?
One thing I can say is that we have been – publicly – very focused on automating the link prospecting and qualification process.
Behind the scenes we’ve been working on some content-based link building analysis and reports that we’ll be rolling out soon. Our content-based link building methods are different from link bait, though related so far as their effects. They utilize our internal link prospecting and analysis tool set. In our content-based link building services we’re creating methods to support Eric Ward’s popular vision of link building as PR.
We may also be working on some other things, particularly using large scales of data combined with more precise analysis…but you’ll probably be the first to know, Andy.
How does your background in SEO and otherwise help you in running a link building company?
I have been writing code for over ten years and have run a dedicated Linux server with a 10mbit connection since 2002 when the absolute cheapest servers were $500 a month. In SEO, you and I have worked together at our past two companies. You and I have helped SEO companies grow from 30 employees to 180 and doing millions of dollars in pure SEO business. We’ve done the startup to profit on a cash basis with 23 employees in nine months. We’ve worked with everything from business who (probably unsuccessfully) sold bear repellent, to Fortune 500s and companies every reader has seen and heard of. We’ve seen thousands of SEO problems over the years. At one point, we were managing over 1,400 clients.
After a while, we noticed some patterns. The value of those patterns and that knowledge are what are built into our link building services.
About Ben Wills:
Beginning in 2001 Ben was integrally involved with the growth of the largest search marketing company in the world and in 2005 became the Vice President of Operations in a search marketing startup that had profits on a cash basis of 25% with 23 employees after 9 months. In 2006 he began consulting full time on SEO, social media marketing strategy and link building.
In 2008 Ben Wills co-founded Ontolo, a link building service that identifies and prioritizes a website’s inbound link opportunities. Ben conceived, architected, built and continues to optimize Ontolo’s link prospect gathering and qualification tools.
Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!
Read more here:
Link Building Q&A with Ben Wills, CEO and Co-Founder of Ontolo
Written on June 2, 2009 by admin
Filed Under: book, marketing, seo
Numerous companies are losing vast amounts of revenue due to their web sites doing poorly in the search engines. Web sites that are not easy to find via search miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about. Is the same true for web sites that are not social media friendly
Read more here:
Is Your Web Site SEO and Social Media Friendly?
Tags: a-better-search ,a-friendly-will ,book ,content ,delicious ,google ,marketing ,search ,seo ,social media ,social-media-marketing
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Quality inbound links are an essential element of web site marketing and 
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