Posts Tagged conversion science
Written on August 25, 2010 by admin
Filed Under: Object, marketing
It’s possible to automate and centralize the measurement of social media marketing efforts, in part thanks to a wireless tracking device that we attach to each status update, tweet and email that ties conversions to specific social conversations. Here’s how.
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The Perfect Social Media Measurement Plan
Tags: automate-and ,conversion science ,each-status ,full ,google: maps & local ,has-been ,headline ,legal: general ,marketing ,rather-street ,the-full ,the-headline ,wireless-tracking
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Written on August 25, 2010 by admin
Filed Under: Object
Having a well known brand can be a wonderful thing—you have a base of customers who know and trust your offerings. However, marketers often ignore this brand loyal segment, and chase after new customers instead. While developing new business is a necessity, marketers shouldn’t let existing customers get left behind.
Why you should care
The average consumer [...]
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Remember To Connect With Your Brand Loyalists
Tags: after-new ,conversion science ,each-status ,full ,has-been ,headline ,left-behind- ,offerings ,the-full ,well-known ,wireless-tracking ,wonderful-thing
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Written on August 18, 2010 by admin
Filed Under: Object
Who’s responsible for your site’s error messages? Who decides what they say, when they appear, and how they look? It’s a key question—because if you haven’t paid attention to how your site treats visitors when things go wrong, their experience is much more likely to be negative—and talked about.
This article is second in a [...]
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Conversion Zen: Transforming Errors Into Opportunities
Written on August 4, 2010 by admin
Filed Under: Object
The end of the conversion funnel rightly garners a lot of attention. By getting to that stage of the process, your visitors have shown that they have a great deal of intent to convert, so work done at this stage can have significant impact. However I thought that I’d talk a little about how people [...]
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Don’t Neglect Your Home Page When It Comes To Conversion Rate Optimization
Tags: a-great-deal ,a-little-about ,conversion ,conversion science ,conversion-optimization ,full ,funnel-rightly ,great-deal ,have-shown ,how-people ,little-about ,process ,stage ,the-process
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Written on July 28, 2010 by admin
Filed Under: Object
Unlike its counterpart, the social media landing page isn’t focused getting on one action from a visitor; it has to manage four different kinds of conversion. Do your social landing pages manage all four?
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The Anatomy Of A Great Social Media Landing Page
Written on July 21, 2010 by admin
Filed Under: Object
On the web, errors are seemingly inevitable, and there are plenty of best practices for minimizing their negative effects. But what if we treated errors as an opportunity? What if we deliberately designed our customers’ error experience—not just for basic usability and clarity, but with conversion in mind?
In this article I’ll take a look [...]
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Conversion Optimization Touch Points: Turning Errors Into Opportunities, Part 1
Tags: and-there ,are-plenty ,article ,best-practices ,conversion science ,customers ,designed-our ,for-basic ,full ,negative ,seemingly-inevitable ,usability-and
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Written on July 21, 2010 by admin
Filed Under: Object
Fwix, a growing player in the hyperlocal news space, has launched the beta version of what it’s calling a Local Trend Search tool at search.fwix.com. It lets users search for things “happening at any place right now” (recently would be more accurate) at more than 200 English-speaking locations worldwide.
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Fwix Launches Hyperlocal Search Engine
Tags: and-there ,article ,best-practices ,conversion science ,customers ,designed-our ,for-basic ,has-launched ,headline ,lets-users ,more-accurate ,negative ,the-headline ,top news
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Written on July 14, 2010 by admin
Filed Under: Object
As marketers, we’re all ultimately in the conversion optimization business. The success of your venture depends on how many people you get to sign-up, register or order. You weigh the value of each conversion against how much it cost you to win it, and that’s the driving engine of ROI for your organization. The higher [...]
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Brand Champions In Conversion Optimization
Written on July 7, 2010 by admin
Filed Under: Object
Now that you can get the iPhone 4 on various networks in the UK, I decided to compare the process of buying one from the leading retailers to see which website performed best from a conversion standpoint. As you will see, the results are quite interesting!
Just to give you a bit of a [...]
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Case Study: Who Has The Best Conversion Process For Buying An iPhone?
Tags: are-quite ,best-from ,buying-one ,compare-the ,conversion science ,from-the ,full ,give-you ,headline ,iphone ,process ,results ,see-which ,the-headline ,you-will
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Written on June 30, 2010 by admin
Filed Under: Object, book
You can significantly increase both your conversion rates and the quality of your prospect list by using some of these risk reversal strategies on your lead generation web pages.
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Six Risk Reversal Tactics For B2B Lead Generation
