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Facebook CEO Deletes Controversial iPhone 4 Post

Written on June 15, 2010 by admin

Filed Under: book, marketing

While I’ve followed the story about Mark Zuckerberg dissing the iPhone, it wasn’t really of much interest to me–or to you.

Until today.

For those of you unaware, the Facebook CEO posted the following to his Facebook page:

For a CEO with a high profile such as Zuckerberg, that probably wasn’t the smartest of things to do. After all, journalists didn’t just write about Mark Zuckerberg making the claim, no, they wrote about the Facebook CEO dissing Apple.

Now, what’s the Radically Transparent way to nip this in the bud? Make an apology on Facebook? Stage a coffee shop group hug with Steve Jobs? Be seen showing off your iPhone to your friends in a trendy LA nightclub? Hmm, all not bad.

Certainly the best way to nip this in the bud is not this approach:

Yep, Zuckerberg thought he could make this controversy vanish by simply deleting his post. Oh, if it were that simple. Not only is this not the equivalent of the flashing Men-In-Black pen–we won’t all simply forget it happened–but it keeps the story going. Why did he delete it? Did Apple pressure him? Blah, blah blah.

Online reputation management tip #137: Deleting a post only ever works, if you have an explanation or apology to go along with it!

So remember, just like elephants, the web never forgets.

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Facebook CEO Deletes Controversial iPhone 4 Post

Ad Spend Growth Slow But It’s There

Written on June 15, 2010 by admin

Filed Under: Advertising, marketing

Everyone in the advertising and marketing world would love to see everything get back to the halcyon days of ad spending like there was no tomorrow which seemed to exist prior to our current economic climate. Well, it’s OK to dream but if that dream interferes with the reality of a situation then you have trouble. A recent report on ad spending into the future produced by PriceWaterhouseCoopers and reported by the New York Times Media Decoder blog gives some insight into what may be the real situation.

Advertising spending in the United States will not begin to grow again until next year, according to an annual forecast from PricewaterhouseCoopers.

The 11th annual entertainment and media outlook report, to be released on Tuesday morning, predicts that ad spending will fall 0.5 percent this year compared with last year.

That is a marked improvement from 2009, when ad spending fell 15.2 percent from 2008, according to the report, but the trend would still going in the wrong direction from the perspective of Madison Avenue.

Although ad spending will increase in 2011, 2012, 2013 and 2014, the report forecasts, the total in 2014 will still be 9 percent less than it was in 2007.

This report is for overall ad spending so the silver lining for the Internet marketing crowd comes in the prediction that by 2014 the spending levels will exceed that of 2009. This prediction includes Internet, television and radio. While it is not much to be excited about considering the years or seemingly limitless growth (it was a new medium after all which we tend to ignore), it is still better than newspapers, magazines and directories which are not predicted to get back to 2009 spending levels even by 2014.

So while this is not exactly the kind of news you really can get excited about maybe it’s the kind of news we should expect more often. Gone are the days of hyped up numbers that lead to irrational expectations by the industry as a whole. Maybe being firmly based in reality will be a welcome change. Of course, we can’t let the social media crowd know that because then that would rain on their current parade of hype that continues to spread.

So while it is interesting for a group as powerful and respected as PWC to look into their crystal ball it by no means is definitely going to play out this way. In fact, we find here at Marketing Pilgrim that some of the best measures of what is really going on can be given by our readers who are in the trenches and doing this work day in and day out.

So what are you seeing? Is there a “rebound” in overall advertising spend? Do you think the Internet sector will rebound more quickly? If so, what will drive the growth?

Let us hear your take on this.

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Ad Spend Growth Slow But It’s There

Rhea Drysdale - SEO Industry Hero

Written on March 15, 2010 by admin

Filed Under: book, marketing, seo

Anywhere there is controversy you will find many marketers who will opine and try to shine the lights on themselves about how wonderful they are and how much they help everyone else and how everyone should link to them in the controversy. But when the attention dies down it turns out few marketers hold true to their promises and stick with their principals.

It is usually the unsung heroes that make a difference, not as a cheesy marketing strategy, but because they believe in doing the right thing, even if it is at great personal cost.

Not sure if you remember the hoopla about Jason Gambert (professional douchebag) trying to trademark the word SEO, but many industry professionals were up in arms about it. In spite of some of the larger companies having big-jaws-a-flapping and in house legal teams, and the industry having perhaps some of the MOST USELESS AND SELF PROMOTIONAL cash flush “non-profit” trade organizations in the entire world (cough…SEMPO…cough), Rhea Drysdale was left to spend a couple years and $17,004.33 fighting the bogus trademark.

A few years back I spent about $35,000 to $40,000 fighting Traffic Power, and while it was painful back then, to this day I am glad I did it. But one of the things that surprised me back then was that for all the noise, few people cared enough to offer a $1 to help fight the good fight. Some friends helped in a big way…but I was still like $30,000+ in the hole and stuck dealing with a lot of stress.

Lets not leave Rhea with that feeling.

Her Paypal email address is rhea_drysdale@yahoo.com. I just donated $566.81, and if about 29 more of us do the same, then we will help cover her legal expenses. Even if you can’t donate that much, every $ helps…given the size of the industry (and the alleged concern certain individuals showed) we should easily be able to cover 100% of her legal fees. Even at the $50 or $100 level, it will still add up quickly with your help. Please shower Rhea with links too…she earned them

Update: Its worth adding that Jonathan Hochman collaborated early in this case with Rhea and choose a different legal strategy. He also spent about $10k fighting this battle but the court threw out his challenge on a technicality, so while many of the other industry supporters were nothing more than self promoters, Jonathan is also a good guy here.

The rest is here:
Rhea Drysdale - SEO Industry Hero