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Google’s Brin & Page Tap Into Their $2.75b Emergency Fund

Written on January 25, 2010 by admin

Filed Under: marketing

What do you do when the economy is in the tank and you’re only making $1 a year in salary?

Well, if you’re Google’s Sergey Brin or Larry Page, you dump 15% of your company and pocket a cool $2.75 billion–each!

How does that compare to your emergency fund?

As many places are reporting, Brin & Page aren’t exactly dumping their shares on the market. It’s all part of a quite common practice by majority shareholders:

Under the trading plan, the co-founders would reduce their combined holdings in Google from about 57.7 million common shares, or approximately 18% of outstanding capital stock, to 47.7 million shares, or about 15% of the company, according to the U.S. Securities and Exchange filing.

Under the stock trading plan, adopted on Nov. 30, 2009, the two would also reduce their combined voting shares from 59% to about 48%, the filing said.

Of course, the conspiracy theorists will wonder why this was put in place in November, but only announced two months later–but that takes us down a rabbit-hole that’s full of speculation.

The rest is here:
Google’s Brin & Page Tap Into Their $2.75b Emergency Fund

Local Mobile Search: They’ll Be Watching You

Written on November 3, 2009 by admin

Filed Under: marketing

Local mobile search is heating up. The powerful combination of GPS location and user input creates a golden opportunity for accurate, local, useful information to break out in a big way. As more and more GPS-enabled smartphones come on the market, more and more search engines and apps want to know just where you are and just what you’re looking for.

The New York Times looks at another new local mobile app entering the marketplace. Although the GPS integration varies among the present offerings, we already have apps from local opinion sites like Yelp and Citysearch doing well in this area, as well as more specialized search engines and apps. Google and Microsoft already have local business listings as well. Is there room for Loopt’s new local-mobile app, Pulse, launching today?

Absolutely, says Greg Sterling. He points out that there’s no “definitive” local mobile app yet—and it looks like Pulse might be able to position itself as that definitive app. Pulse draws info from 20 services, “including listings and review services like Zagat, Citysearch and Eventful as well as content sites like DailyCandy, Thrillist and The Village Voice.”

Additionally, Pulse looks at social, spatial and temporal data to make recommendations:

Pulse produces a personalized and ever-changing list of recommendations based on where you are, the time of day and Loopt’s own data on where you and your friends have been. It shows editorial descriptions and reviews from the partner sites and averages the ratings a business has received.

Pulse also factors in more subjective factors, like which places are particularly popular with Loopt users at a given moment. That will help Pulse come up with recommendations that a site like Google might not, said Sam Altman, a Loopt co-founder.

In addition to going for a comprehensive algorithmic/social/human-powered service, Loopt is also using a unique payment method: “Loopt gets some revenue from cellphone carriers, which include its service in their data plans or buy its technology to run their own location-based applications.” They will also be connecting with advertisers and local businesses to offer local coupons on cell phones. Finally, they also share revenue with participating content sites—like Citysearch. (A partnership with Yelp may come in the future, if Loopt can promise that the reviews will be clearly marked as coming from Yelp.)

Pulse is currently working on an updated app for the iPhone. The creator, Loopt, is a mobile friend-finding service, so they already have the mobile social networking capabilities needed for the product.

Of course, these advances may also mean that these third parties, search engines and telephone companies can locate you at any time. Not only that, they know what you’ve been looking for—whether that’s “bowling alley” and “ice cream” or “gun store” and “abandoned warehouse.” This conspiracy theory brought to you by The Police.

But since I don’t plan on using my phone to help in my murderous plots (well, at least not in real life), I’m pretty excited about progress in this area. Now if only I could get a better phone.

What do you think? Are you looking forward to new apps in the local mobile search space? Do you think Pulse will have what it takes to succeed—and possibly become that definitive app?

Go here to read the rest:
Local Mobile Search: They’ll Be Watching You

Turkey Suing Google for $47M in Back Taxes

Written on November 3, 2009 by admin

Filed Under: Advertising, marketing

Dear World:

Google is advertising in your countries.

Duh.

Turkey has recently determined that Google owes them $47M US (71M Turkish lira) in back taxes on advertising sold in Turkey. The government maintains that because Google sells advertising in Turkey and maintains an office and registered subsidiary in the country.

Google, on the other hand, points out that “it runs its ad network operations from Ireland and thus is not obliged to pay taxes in Turkey merely because it owns a subsidiary there.” The suit recognizes that bills and checks (or should I say cheques?) for such advertising are addressed from/to the company’s European headquarters in Dublin.

Says TechCrunch:

In a statement, Google said it is acting in accordance with the tax laws of every country in which it operates, including Turkish laws, and that its negotiations with the government on this issue are ongoing. . . .

We’ve also been in touch with a Turkish lawyer, who tells us the government is making a valid claim, pointing out that Google has set up a full-fledged company called Google Reklamcılık ve Pazarlama Ltd. Şti. (which means Google Advertising and Marketing Ltd.) in Turkey rather than what he refers to as a ‘liaison’ branch. Had it done the latter, says the lawyer, the company would have had to pay very little or no taxes at all.

Personally, I’m a little skeptical of the Turkish government’s claim, mostly because if Google has really been taxable all this time (and since Google is the #1 online and search ad company in Turkey), they (the government or Google) would have figured this out a lot sooner. Did the Turkish government just figure out they could tax Google? Or is this, as TechCrunch points out, just a bargaining tactic tor force Google’s negotiations to go faster?

(Note: the Turkish government says they’ve determined this after a year of investigating. Again, a year? It doesn’t take a year to figure out that someone should be paying you taxes, especially not if a Turkish lawyer can figure it out in one email. If they really wanted the taxes, they could have indicated that Google should be paying taxes at the beginning of the investigation instead of stalling a year while Google racked up more income that they could penalize. I think being dishonest like that should be reason enough to lose the suit.)

Here’s what I think: if you really want to tax Google, countries of the world, then do it—but pass a new law that they can’t get out of. Don’t try to cobble together a legal argument, backform your present laws that may or may not fit the situation, or stall an entire year to try to squeeze more out of them. Because, after all, taxing Internet companies for selling stuff in your jurisdiction has worked really well in New York, North Carolina, etc.

What do you think? Will Turkey get their cash, will the case get thrown out, or are they really just hoping for Google to settle for any amount? Will this make Google reluctant to operate in that country in the future?

See the rest here:
Turkey Suing Google for $47M in Back Taxes