Posts Tagged complexity

How To Look Smarter By Dumbing It Down

Written on June 11, 2010 by admin

Filed Under: Object, book

Let’s take a break from focusing on the practice of analytics this week to focus on a single idea I think both search marketers and analytics people alike can benefit from enormously. We need to learn how to make the message simple.
With all of the complexity involved in what we do, it’s easy to [...]



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How To Look Smarter By Dumbing It Down

Google FIFA World Cup & Jacques Cousteau Logos

Written on June 11, 2010 by admin

Filed Under: Object, book

Today, Google is showing you two basic logos or “Doodles” based on the country you live in. Most people outside the U.S. are seeing a FIFA World Cup logo for the start of the tournament, while people in the U.S. are seeing Jacques Cousteau Doodle for his 100th birthday.
The main FIFA Google [...]



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Google FIFA World Cup & Jacques Cousteau Logos

Google AdWords Let’s You Analyze Your Competitors Now

Written on June 11, 2010 by admin

Filed Under: Object, book

Google announced a new beta AdWords feature that gives your more insight into your AdWords competitors. The new beta feature is currently a limited beta and is named analyze competition. You can check under the Opportunities tab to see if you have this feature or not.
What does it do? The [...]



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Google AdWords Let’s You Analyze Your Competitors Now

A Practical Guide To Information Architecture Changes

Written on March 10, 2010 by admin

Filed Under: Object, book, seo

A change in information architecture (IA) can make or break your in-house SEO program .  A successful  IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard SEO work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some [...]



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A Practical Guide To Information Architecture Changes

Collecta Launches Mobile Version Of Real-Time Search Engine

Written on March 10, 2010 by admin

Filed Under: Object, book

Collecta has just announced the launch of a mobile version of its real-time search engine. The mobile site is available at m.collecta.com.
Like it main site, Collecta mobile includes real-time news, photos, and status updates from more than 10 million content sources — from Twitter to Flickr and CNN and blogs. The mobile site is available [...]



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Collecta Launches Mobile Version Of Real-Time Search Engine