Statistical Significance: Not Just For Geeks Anymore
Written on March 16, 2010 by admin
Filed Under: Object, book, marketing
The concept of “statistical significance” is probably one of the most misunderstood phrases in search marketing. People sometimes ask me to assess whether the difference between two clickthrough rates is “statistically significant” or not with the same look on their face as if they are asking if a particular rash looks infected.
“The clickthrough rate (CTR) [...]
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Statistical Significance: Not Just For Geeks Anymore
