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SearchCap: The Day In Search, August 20, 2010

Written on August 20, 2010 by admin

Filed Under: Object, marketing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday
Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per Acquisition (CPA — [...]



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SearchCap: The Day In Search, August 20, 2010

De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday

Written on August 20, 2010 by admin

Filed Under: Object, marketing, seo

Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per Acquisition (CPA — what it is, how to calculate it, and how it affects search marketing. This webcast will cover the relationship between CPA, SEO, PPC as well as how to calculate your CPA and how [...]



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De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday

Some Facebook Advertisers Upping the Ante In a Big Way!

Written on August 5, 2010 by admin

Filed Under: Advertising, book, marketing

Facebook may have figured out this whole revenue thing after all. According to some recent comments by Facebook’s COO the advertising community has embraced the social media giant’s platform in a way that is music to Facebook’s ears. In other words, it is making the Facebook cash register ring!

Bloomberg Businessweek reports

Facebook Inc.’s biggest advertisers have boosted spending by at least 10-fold in the past year as the social network crossed the half-billion user mark, becoming more alluring to marketers that want to reach a broad online audience.

Some advertisers have increased spending by as much as 20- fold or more, Facebook Chief Operating Officer Sheryl Sandberg said in an interview. The site’s ad prices have held steady even as user growth fueled a surge in inventory, or pages that can carry ads, she said.

“Two years ago the big brands were experimenting with us,” said Sandberg, 40, declining to identify which customers were spending more. “They started buying with us a year ago. Now, they’re going big.” As a closely held company, Facebook doesn’t disclose revenue figures.

Those revenue numbers for 2010 have been rumored to eclipse the $1 billion mark so something good is happening at Facebook.

The article also discusses that an IPO is unlikely before 2012 which is intentional so that Facebook can acquire some more firepower to help get more revenue out its expanding user base.

The company plans to make more purchases to recruit leaders and build features to keep users glued to its pages — and ads running on them — longer. While Facebook has mainly focused on startups with smaller staffs, it may pursue bigger transactions, said Vaughan Smith, director of corporate development.

“As we get bigger and our platform gets more stable, I fully expect that we will be doing more significant acquisitions,” Smith, 43, said in an interview. “This is working for us, and it’s working for the people that we’re acquiring.”

Wow, if you thought that Facebook was unbearable with its arrogance as of late it seems safe to say that we ain’t seen nothing yet.

The potential for growth appears to have few limits on it unless privacy concerns and silly ownership claims slow the machine down in the court system. While I am not a huge fan of how Facebook does business, I certainly hope that regulation and legal eagles hoping to hit the jackpot don’t determine the fate of Facebook. I don’t wish that on anyone.

So as advertisers continue to grow their efforts with Facebook it seems pretty clear that acquisitions will be the main focus of the company so that they can keep pace with demand and offer more advertising options in the future.

The company buys small startups — typically with a dozen or fewer employees — to gain entrepreneurs who can become future leaders, Smith said. Chief Technology Officer Bret Taylor came from FriendFeed, acquired last year.

Facebook will keep up the acquisition pace and may pursue larger, more complex transactions, Smith said. He plans to hire another corporate development executive, adding to the one person helping him clinch deals now.

If you have something that could be of interest to Facebook now’s the time to truly strike while the iron’s hot. We live in a very fickle industry that is part of a larger and even more unpredictable economy so it’s truly time to ‘make hay while the sun is shining’.

How are you using Facebook? Are you increasing your spend with the site? Can you get yourself on the “To be acquired” list?

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Some Facebook Advertisers Upping the Ante In a Big Way!

SearchCap: The Day In Search, July 1, 2010

Written on July 1, 2010 by admin

Filed Under: Object

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Takes On Travel Sites, Courts FTC Action With ITA Acquisition
Google has signed an agreement to acquire travel reservations software company ITA. The purchase price is reportedly about $700 million. We speculated about [...]



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SearchCap: The Day In Search, July 1, 2010

Google Takes On Travel Sites, Courts Regulatory Action With ITA Acquisition

Written on July 1, 2010 by admin

Filed Under: Object

Google has signed an agreement to acquire travel reservations software company ITA. The purchase price is reportedly about $700 million. We speculated about this and the likely travel industry and potential regulatory fallout earlier this week.
Google put up a site to explain and promote the deal. Indeed, Google knows it’s girding for a fight and [...]



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Google Takes On Travel Sites, Courts Regulatory Action With ITA Acquisition

Marin Gets D Round, Hearst Buys iCrossing

Written on June 3, 2010 by admin

Filed Under: Object, book

Playing out according to the rumor that surfaced a couple of months ago, media company Hearst has acquired marquee SEM firm iCrossing. The Wall Street Journal is reporting the acquisition price is about $325 million with performance and financial goals that, if achieved, “could push the purchase price above $400 million, according to other [...]



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Marin Gets D Round, Hearst Buys iCrossing

Google Maps For Blackberry Gets Bike Directions & More

Written on June 3, 2010 by admin

Filed Under: Object, book

The Google Mobile Blog announced that the Blackberry version of Google Maps has added bike directions, sharing features and new search features. The new version is Google Maps 4.2 for BlackBerry and is available today at m.google.com/maps.
To get biking direction, go to the new Google Maps app and click on travel by bicycle. [...]



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Google Maps For Blackberry Gets Bike Directions & More

Apple Spreading its Search Wings with Siri Acquisition

Written on May 5, 2010 by admin

Filed Under: chat

In the never-ending quest to be at the top of the technological landscape Apple has taken an extra step toward possibly entering the search market by acquiring Siri a company that creates personal assistant and search apps for the mobile world. The exact details of the acquisition are relatively vague but an early-termination request that was filed with the Federal Trade Commission is believed to be a signal of the transaction. The monetary value of the acquisition is also unknown but it could surpass the 1 million mark….

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Apple Spreading its Search Wings with Siri Acquisition

2010: The Year of Google v. Apple?

Written on January 5, 2010 by admin

Filed Under: marketing

It appears that not just the Year of Mobile is being christened this January but new competitive lines are being drawn as well between Internet giants Google and Apple. Yes, it’s time to officially deem Apple an Internet company in my opinion but you are always free to disagree.

According to All Things Digital Apple is preparing to announce a purchase that virtually mirrors the acquisition made of AdMob by Google. Apple is ready to buy Quattro Wireless for $275 million. Apple had been in the mix for the AdMob deal but Google won that one. So as a result Apple and Quattro’s ad platform will be getting geared up to fight out the looming iPhone v. Droid device conflagration (great ‘over-the-top’ word, huh?) that could shape the future of how many people acquire information from the Internet. Quattro was already ID’d as a potential win as evidenced by investment and there are more players out there says All Things D:

Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors–Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford (F), Disney (DIS) and the National Football League.

Competitors in the space are many still, despite these big acquisitions, including Millenial Media and Jumptap, both of which are now clearly in play to other players from telcoms to other device makers to big Internet companies.

So get ready for the battle that lies ahead. Who are you putting your money on?

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2010: The Year of Google v. Apple?

Google Acquires AdMob

Written on November 9, 2009 by admin

Filed Under: Advertising, marketing

If you’re into smartphones or mobile advertising, you’ve probably heard of AdMob, a popular mobile display advertising company. And apparently Google’s heard of them, too—Google announced today that they have acquired AdMob for $750M in stock.

Google reports some mobile ad stats:

• iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years
• And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]

As noted in the stats, Google is doing well in mobile search (though there’s still plenty of competition). But, Google says, they’re not the only ones who’ll benefit from this acquisition. Publishers will get better products, tools and monetization. Advertisers will get greater reach and “better, more relevant ads” for users engaged with mobile content. Users will get more mobile content and more useful mobile ads.

I’m not sure I buy all that—the deal might make it easier to target ads, for example, but it’s not automatically going to make advertisers’ ads better.

What do you think? Who’s really going to benefit most from this deal?

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Google Acquires AdMob