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Google Opens Places API to Developers of Check-In Services

Written on July 29, 2010 by admin

Filed Under: marketing

If Google were to put itself in to the geo-location game right now there may be some real howling about Google and world domination. Well, leave it to Google not to be completely out of any game. In the case of the check-in craze that is being pioneered by foursquare, Gowalla, Loopt and others, Google has found a way in without having their own ‘product’. How you ask? Google tells us at the Geo Developers blog

We have been delighted with the enthusiasm we have seen for the Places API, and the innovative ways in which developers would like to use it. We have seen applications that offer check-in to places and need to identify an individual place at which a user is currently located, applications looking to show a user Places around them, and applications looking to offer a search and browse experience for Places similar to that offered on Google Maps.

We are going to focus initially on check-in applications. These are the applications that we feel the API currently caters to well, and we are excited to work with developers building these applications to understand their requirements, and ensure that we are offering them the best possible experience.

When we previewed the Places API back in May we indicated that we planned to begin processing applications in July. I’m happy to say that we have now begun reaching out to developers who have expressed an interest in building check-in applications using the API, including those working on client applications for the Buzz API.

So Google is in the game without being in the game, so to speak. Let’s face it, there is nowhere online where Google will not be in some way manner shape or form. Maybe Google is going to let the developer community work out the kinks and make the mistakes while Google gets to sit right next to them as they do it. Who knows?

With all the talk of Google looking to get into the social networking game it only makes sense that geo-location functionality wouldn’t be far behind. What do you think this might all look like one day? Will Google be a real player in more than just search when it comes to the social check-in world?

It’s Friday Pilgrims. Check-in with your thoughts before you check out for the weekend.

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Google Opens Places API to Developers of Check-In Services

Search Marketing Certification Courses

Written on September 9, 2009 by admin

Filed Under: marketing, searchengineguide, seo

by Robert Clough

We are happy to announce that Search Engine Guide is now offering search marketing certification courses in partnership with Market Motive.

These are 100% online courses priced from $299 to $3500 and are taught by an all-star faculty — including our own Editor in Chief, Jennifer Laycock:

We are also offering annual and monthly learning plans where members have unlimited access to streaming video classes, weekly webinar-style workshops and self-paced certification courses in all topics.

For the serious marketer, apply now for the September 14 Master Certification Course. This $3500 program includes 90 days of intensive interaction and study with the “Dream Team” internet marketing faculty covering SEO, PPC, Web Analytics, and Social Media Marketing.

Coupon Codes:

To kick off our new courses, we are offering several coupons just for Search Engine Guide readers:

1. SEGMC1K9 $2500 ($1000-off) Master Certification Course in SEO, PPC, Web Analytics, or Social Media Marketing. 90-day course starts September 14. Start now for early access to classes.
2. SEGPC99M $99 ($200 off) for first month of continuous training. Subsequent months are automatically billed at $299. Cancel anytime.

Enter your coupon at the bottom of the final checkout page for an adjustment in your tuition.

If you have questions:

Call: 831.706.2369

Toll-Free in US & Canada: 866.323.9444

Email: info@marketmotive.com

Current Members Share:

“With the Master Certification, I was able to improve my job performance, and clout within the business community. I would recommend it to anyone who is serious about being a real player in this industry.”
— Mark Bietz , Online Marketing Manager, Rasmussen College. January 2009 Certified Web Analytics Master

“These programs offer a great opportunity to expand your skills into other areas or increase credibility in your current profession. I highly recommend the program.”
— Jennifer Day , Sr Solutions Architect, Coremetrics, Certified Online PR Master, January 2009.

“I feel really empowered with the tools Market Motive has taught me. Viewing sources of web pages, checking out headlines, evaluating sites.”

–Margaret Clark (via Twitter). Master Certification Graduate for SEO

“Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!”
–Certified Paid Search and Web Analytics Master, Andres Snitcofsky of Di Paola | WPP

Check out our small business news site.

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Search Marketing Certification Courses

Social Media Search Gains; Google Loses Some Ground

Written on June 24, 2009 by admin

Filed Under: book, marketing

Seeing the hard numbers of how social media search queries on sites like Facebook has gained in popularity is not a surprise to most. After all, many think that real time search could be the wave of the future and could eventually provide the revenue model that a social medium like Twitter needs to be a real player.

What was a bit of a shock, however, in the comScore numbers reported by Search Engine Watch was the slight step backwards that Google took by recording 2% less search queries in May vs. April of this year.

Taking a look at the big chart full of numbers, at least from a traditional search perspective Google can take some solace in that they were not alone. The slip that occurred was still smaller than their biggest competitors, Microsoft and Yahoo.

So is a 2% decrease in search queries a sign of real trouble for Google? As is always the case you have to be careful as to where you get your data and how much faith you have in it. Recently Nielsen reported that only Microsoft decreased year over year in May in search queries. What the differnce in the year over year numbers v. the month to month numbers truly means is anyone’s guess. One thing is for certain though; social media search is getting more traction.

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Social Media Search Gains; Google Loses Some Ground