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Google AdWords Let’s You Analyze Your Competitors Now

Written on June 11, 2010 by admin

Filed Under: Object, book

Google announced a new beta AdWords feature that gives your more insight into your AdWords competitors. The new beta feature is currently a limited beta and is named analyze competition. You can check under the Opportunities tab to see if you have this feature or not.
What does it do? The [...]



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Google AdWords Let’s You Analyze Your Competitors Now

Google Premieres AdWords Search Funnels

Written on March 23, 2010 by admin

Filed Under: Advertising, marketing

Google is launching a new beta feature for AdWords today: Search Funnels. The feature is a set of reports that show exactly what customers who arrived via a paid search ad saw or clicked before they made a purchase.

Right now, AdWords advertisers only have information about the last ad the customer saw—the last ad they clicked on before they made a purchase. Search Funnels helps advertisers to see all of their search ads the consumer saw or clicked on before they finally purchased.

The reports also let advertisers see other related terms their customers searched for before clicking. The reports include: Top Conversions, Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. They display data for 30 days prior to the conversion.

As always, Google provides a video explanation:

Google has tested the feature with advertisers including MetLife. MetLife’s CMO, Beth Hirschhorn, said the feature was useful: “Search Funnel enables us to create a better experience for our customers by helping us understand how they search for our products. It is an important tool to help de-code consumer shopping habits and thought processes, which we can relate back to our online as well as offline advertising.”

The report set will be added to AdWords accounts under Reporting > Reporting. To see the data, however, you’ll have to track conversions with AdWords Conversion Tracking or import them from Google Analytics.

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Google Premieres AdWords Search Funnels

Finally! Developers Can Make Money from Free iPhone Apps

Written on June 24, 2009 by admin

Filed Under: marketing

How does an iPhone application developer make money when giving away a free app? Well, before today, they mostly relied on users upgrading to a version of the app with more features–and a price tag. Now they have a new beta program from Google to test.

Google AdSense for Mobile Applications just launched and application developers–for either iPhone or Android–can apply to join. Already onboard are Backgrounds, Sega, Shazam, and Urbanspoon. The latter shares its story on using AdSense in its iPhone app in the video below.

I know more of our readers are going to be on the marketing side of his equation, so what are you thoughts? Are you excited about seeing your ads on popular iPhone apps?

Want more marketing news & views? Follow Marketing Pilgrim’s Andy Beal on Twitter!

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Finally! Developers Can Make Money from Free iPhone Apps

Bing’s Paid Clicks Still Up

Written on June 24, 2009 by admin

Filed Under: marketing

Bing’s flash in the pan—supposed to burn out a while ago—is extending every day, at least in one important area: paid clicks. So far this month, we’ve seen that

• Bing might be making more per query than Google
• Bing saw an 8% increase in paid clicks and a 20% query volume lift
• Bing is taking a hardline on click fraud
• Bing is increasing its searcher penetration and overall share of SERPs (in the post with the best Bing title ever: Pre Bing Sting With a Post Bing Bang?)

Efficient Frontier is back again this week with more good news: Bing continues to see increases in their paid clicks:

According to our data analysis, Bing expanded its share of paid clicks for the two weeks post launch. Bing’s share of paid clicks is up 13% for the second week post launch as compared to pre-launch. And, it represents an incremental 5% lift over the first week.

So in many respects, Bing is off to a respectable start. But will it last? What do you think?

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Bing’s Paid Clicks Still Up