I’ve been thinking a lot lately about the future of search. What will it look like? What will the changes ahead mean to me as an inhouse search marketer? Will my work be different? Will I need new skills?
It’s almost a dead certain reality that any inhouse search marketer today will need to develop new [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
B2B companies crave leads. Good leads. Quality leads.
At the right price.
Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.)
In this case, when I am referring to “Buyer Hubs”, I am not [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
We were talking last month about how much we use SEOmoz tools throughout our consulting process at Distilled. We use both labs tools and the polished finished products right from talking to prospects through to delivering complex consulting (as well as in answering Q&A!). With the recent rapid growth of the power of the toolset, we realised that we needed to evaluate whether we are using all the tools we could be in all the right areas of our business.
If we were wondering about that, it seems pretty likely that there are members out there who are wondering the same thing. I thought it would be useful to run a short conference call where we discuss some of the ways the tools help us do our jobs. I will cover many of the PRO tools, but will also give some pointers for ways the free versions can help too so there will be something for non PRO members in there as well. I hope this will be relevant for in-house and agency SEOs alike and would love to see you all sign up to attend.
We will be sending out dial-in details by email nearer the time so if you are interested in being on a free call next Wednesday, 19th August at 4.30pm UK time (8.30am PST, 11.30am EST) to learn more about how to use the latest tools in your SEO efforts, sign up via the form below. I know this is a little early on the West coast, but it seemed the best time to have a chance of encompassing the whole US and UK so grab a coffee and start your day with some SEO learning!
If you can’t make that time but are keen to hear about future opportunities, sign up below anyway - I’m hoping to be able to distribute a recording of the call to those who have shown an interest (subject to technology!). Also, if you have any particular requests (for topics or timing of future calls in particular) please leave them in the comments.