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John Battelle On The Future Of Search

Written on March 19, 2010 by admin

Filed Under: Object, book

As soon as I decided I wanted to explore the question of where search was going, I knew sooner or later I had to talk to John Battelle. John wrote what I still consider the definitive look at the industry, The Search, in 2005. Since then, in addition to running Federated Media, he has continued [...]



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John Battelle On The Future Of Search

SPONSOR MESSAGE: When Social Goes Viral – Using Analytics and SEM to Spark Viral Campaigns

Written on March 18, 2010 by admin

Filed Under: Object, book, marketing

This webinar and guide covers:

Use SEM campaign data to develop social marketing programs
Measure the value of viral campaigns
Work with your peers to develop integrated campaign

Download this guide here.



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SPONSOR MESSAGE: When Social Goes Viral – Using Analytics and SEM to Spark Viral Campaigns

Google Will Let Web Users Avoid Analytics Tracking

Written on March 18, 2010 by admin

Filed Under: Object, book

With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software.
The news comes in a blog post today that says a browser-based plugin will be available “globally … in the coming weeks.”
Over the [...]



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Google Will Let Web Users Avoid Analytics Tracking

Give Me Some Feedback On Potential SMX Advanced Sessions

Written on March 18, 2010 by admin

Filed Under: Object, book, marketing

Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my preliminary agenda coming together to post next week, but I’m looking for a little feedback. [...]



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Give Me Some Feedback On Potential SMX Advanced Sessions

Overlooked But Beneficial On-Page SEO Elements

Written on March 18, 2010 by admin

Filed Under: Object, book

In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results.
It’s important to note that these on-page elements actually play a very important role in creating [...]



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Overlooked But Beneficial On-Page SEO Elements

Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos

Written on March 18, 2010 by admin

Filed Under: Object, book

The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are:

Viacom: Memorandum in support of motion for partial summary judgment (2.7mb PDF)
Viacom: Statement of undisputed facts (5mb PDF)
Google: Memorandum in support [...]



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Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos

Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos

Written on March 18, 2010 by admin

Filed Under: Object, book

The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are:

Viacom: Memorandum in support of motion for partial summary judgment (2.7mb PDF)
Viacom: Statement of undisputed facts (5mb PDF)
Google: Memorandum in support [...]



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Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos

Anatomy Of A Google Snippet

Written on March 18, 2010 by admin

Filed Under: Object, book

Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (”KWIC”), to the ellipses, to the inside-the-snippet anchor links.
But before we do, it would probably be a good idea to define the term snippet. Google defines a snippet as “a description [...]



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Anatomy Of A Google Snippet

Research: The Key To SMB Knowledge

Written on March 18, 2010 by admin

Filed Under: Object, book, marketing, seo

Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing. SEO, trademark usage, display and search ad combo campaigns, the Microsoft-Yahoo! deal, mobile ads, and so many more. While the range of topics was vast, all of them fell within the spectrum of online marketing. And [...]



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SMX Advanced Pre-Agenda Rate Expires Saturday – Register Now

Written on March 18, 2010 by admin

Filed Under: Object, book, marketing

Time is running out! The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires Saturday, March 20th. Register now and pay only $1195 to secure your spot at the only conference designed exclusively for experienced search marketers.
Now in its fourth year, SMX Advanced Seattle is a unique, engaging, intimate experience with maximum [...]



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SMX Advanced Pre-Agenda Rate Expires Saturday – Register Now