Archive for the book Category
Written on March 11, 2010 by admin
Filed Under: Object, book
Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple: just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
More here:
The Problem Of Inconsistent SMB Contact Details – Part I
Tags: answer-should ,book ,correct-contact ,details-for ,facebook ,few-questions ,full ,headline ,local-business ,online-search ,thought-twice
No Comments
Written on March 11, 2010 by admin
Filed Under: Object, book
Yahoo announced a search update to their index. The update includes possible updates to Yahoo’s crawling, indexing, and ranking algorithms.
Dan Rampton, Yahoo’s Product Manager said:
The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Excerpt from:
March 2010 Yahoo Search Update
Written on March 11, 2010 by admin
Filed Under: Advertising, book, marketing
Google does what Google does and it has now opened the doors on an apps marketplace that is designed for Google Apps customers. Don’t think the overlap in terminology with the other app guys is coincidence either. The difference with this form of app though is the fundamental difference that separates Google from Apple. Google provides apps that are fundamental business needs and this strategy is where the search giant appears to be hanging its hat moving forward relating to search, advertising and more.
Yesterday the Official Google blog reported:
Every day, thousands of businesses choose the cloud. More than 2 million businesses have adopted Google Apps over the last three years, eliminating the hassles associated with purchasing, installing and maintaining hardware and software themselves.
We’ve found that when businesses begin to experience the benefits of cloud computing, they want more. We’re often asked when we’ll offer a wider variety of business applications — from accounting and project management to travel planning and human resources management. But we certainly can’t and won’t do it all, and there are hundreds of business applications for which we have no particular expertise.
First of all, having 2 million businesses using Google Apps is pretty impressive. While most are the SMB’s of the world, Google has shown the world the ability to penetrate enterprise accounts as well. Of course, this hits at another of the biggest competitors against the Goog: Microsoft.
Some apps that are part of the roll out are Intuit Online payroll, Manymoon project management, PS Connect and JIRA Studio for development to manage flow between various apps.
Watching this strategy unfold is pretty interesting. There is an awful lot riding on it and it would appear that Google has more of the pieces under their roof than any other competitor does. How this plays out should be fascinating. One of the final paragraphs of the post tells the real story:
For more information on the benefits of the Google Apps Marketplace to businesses, check out our Enterprise Blog post. Developers interested in learning how to integrate with Google Apps can check out our post on the Google Code Blog. Or, you can explore the Google Apps Marketplace directly at http://google.com/appsmarketplace.
Notice the order of how these are written. What it seems to be saying is that Google wants the enterprise and is daring everyone else to find a way to stop them.
Join the Marketing Pilgrim Facebook Community
Read more:
Google Hangs Out a Shingle for Its Apps Marketplace
Tags: a-little-more ,a-wider-variety ,Advertising ,apple ,book ,marketing ,marketplace ,search ,strategy ,using-different ,world
No Comments
Written on March 11, 2010 by admin
Filed Under: Object, book
Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and review iPhone apps.
The proliferation of 160,000 iPhone apps has created the well-documented problem of [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Here is the original:
Chomp: An Apps Search Engine Or “Yelp For The App Store”
Tags: a-two-month-old ,apps ,book ,created-the ,discover-and ,easily-discover ,enable-people ,more-recently ,Object ,original-post ,search-engine ,the-headline ,which-resembles
No Comments
Written on March 11, 2010 by admin
Filed Under: Object, book
I’m my discussion yesterday of the comScore search data I neglected to point out (as GigaOm has) that Facebook saw 10 percent search query growth in the past month. That’s significant and it validates an argument I’ve long made that Facebook could turn out to be a meaningful player in search, which would in turn [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
See the original post here:
Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets
Written on March 11, 2010 by admin
Filed Under: Advertising, Object, book
Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag.
It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, which [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
More:
US Regulators May Be Gearing Up For Google-AdMob Challenge
Tags: Advertising ,almost-direct ,apple ,book ,boosted-the ,facebook ,google: critics ,google: mobile ,headline ,past ,the-past
No Comments
Written on March 11, 2010 by admin
Filed Under: Object, book
Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
View original post here:
PPC Academy Toolbox: Keyword Monitoring
Tags: advertiser ,affect-the ,affect-the-way ,business-online ,concept ,facebook ,introduced-the ,keyword ,original-post ,ppc academy ,research ,the-advertiser ,the-research
No Comments
Written on March 10, 2010 by admin
Filed Under: Object, book
Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.
Hitwise shows Bing gaining [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Read more from the original source:
Bing’s Market Share Up For Third Straight Month: Hitwise
Written on March 10, 2010 by admin
Filed Under: Object, book
Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Continued here:
The E-commerce Pattern: Core Conversion Marketing Strategies
Written on March 10, 2010 by admin
Filed Under: Object, book, marketing
Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective
way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online
registration form in exchange for… what?
The value vs. [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
See the original post here:
Business Searchers Are Looking For….
Tags: and-generate ,book ,buyers-use ,entire ,entire-research ,exchange-for ,facebook ,full ,marketing ,original ,original-post ,search-engines ,strictly business ,the-headline ,throughout-the
No Comments
