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American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal

Written on October 19, 2009 by admin

Filed Under: Advertising, Object

One of the factors behind the US Justice Department’s (DOJ’s) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the “4As,” or American Association of Advertising Agencies, [...]



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American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal