This Week in Search for 9/3/09
Written on September 3, 2009 by admin
Filed Under: Object, marketing, seo
Posted by Sam Niccolls
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Henry Ford said that if he had asked his customers what they wanted before he built the Model T, they would have said they wanted a faster horse. The reality is few people are industry leaders. Most try to make faster horses. But had the need in 1907 been for web analytics and not transportation, Avinash Kaushik would have been a likely candidate to put America on wheels. So prompted by something Avinash said in a blog post earlier this week, here are some analytics quotes that’ll get the ole pistons firing.
Avinash Kaushik Quotes that Belong on Hallmark Cards:
7. Not segmenting data is a crime against humanity.
6. Never let your campaigns write checks that your website can’t cash.
5. I believe God created the internet so we could fail faster.
4. Magazine advertisements are faith based initiatives.
3. All data needs context, even server errors go up and to the right over time.
2. Bounce rate is brilliantly dumb. It shows that your customers came, they puked, they left.
1. Social media is like teen sex, everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.
- Tips for eCommerce websites: From site architecture to product interlinking, Everett Sizemore’s post is a shopping cart of tips and tricks that eCommerce marketers shouldn’t abandon.
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