Red, White & Roundup
Written on July 4, 2009 by admin
Filed Under: book, marketing, seo
Posted by Sam Niccolls
(Note: A tip of the cap goes to Rebecca whose great roundups helped me sift through my feed reader on more than a few Saturday morning. Hopefully my breakdown of the last week in technology and online marketing provides a digestible and similarly entertaining accompaniment to a wonderful 4th of July weekend.)
1) Billy Mays & Product Demonstrability - Jeff Sexton at FutureNow wrote a very interesting article about Billy Mays. The gist of the article is that the late sales icon was more than just a pitchman. And he makes a compelling case. But there’s an additional actionable takeaway to be had from Sexton’s article: demonstrability. You probably don’t sell OxiClean, and you probably don’t have a bad infomercial (hopefully), but you could probably do a better job of demonstrating what your product does. So when you think of ways to improve your landing pages, ask yourself the same question Mays did before he agreed to pitch a product — “How can I demonstrate this?”
2) YouTube Adds Off-site Links to Video Overlays - The video mogul now has “Call-To-Action Overlays” on videos. Publishers can now add direct links, rather than having to make viewers type URLs in manually, which has big impacts for both politicians, marketers, and others with viral video campaigns. Currently YouTube’s “Call-To-Action Overlays” are free, publishers just have to enter their videos into YouTube’s CPC promoted videos program.
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