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iPhone Users are More In Tune with Mobile Ads

Written on June 1, 2009 by admin

Filed Under: Advertising, marketing

This information comes from eMarketer by way of ReadWriteWeb and it conjures up some thoughts about why the following is found to be true. iPhone users recall advertising seen on their smartphones better than those of other smartphone providers like RIM’s BlackBerry. This probably is not a shock to many but for marketers it poses the question of how now address a market based on device in addition to other demographic and psychographic markers

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iPhone Users are More In Tune with Mobile Ads