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CRO and SEO: SEM Civil War

Written on April 4, 2010 by admin

Filed Under: Advertising, Object, chat, marketing, seo

Posted by Kate Morris

civil war n. A state of hostility or conflict between elements within an organization.

Alright, so search marketing isn’t really an “organization” but there is a certain hostility within its ranks. It’s the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. Who will win the war? Simple. If any one side wins the war in your organization, you are the loser.