Written on September 3, 2010 by admin
Filed Under: searchengineguide
by Mike Fleming
If you manage a PPC account, you know that for several years now
AdWords has had three match types: exact, phrase, and broad.
Written on September 3, 2010 by admin
Filed Under: Object
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its paid and editorial results in a way that violates antitrust laws.
We received a tip about the investigation this week, and Google confirmed today that an investigation started in July. [...]
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Texas Attorney General Investigating Google & Antitrust Issues
Written on September 3, 2010 by admin
Filed Under: Object
A German court has found YouTube liable for copyright damages after one of its users uploaded copyrighted music videos. A Google spokesperson tells the AP that it’s evaluating the court’s decision and will appeal.
The case stems around a YouTube user who uploaded several videos of singer Sarah Brightman. While YouTube specifically warns users not to [...]
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German Court Finds YouTube Liable In Copyright Case
Written on September 3, 2010 by admin
Filed Under: Object
In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.)
The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently accomplished [...]
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Google Power User Tips: SERP URL Parameters
Written on September 3, 2010 by admin
Filed Under: Object
If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely of carbon, in the form of a hollow sphere, [...]
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Google’s Spinning Buckyball Logo
Written on September 3, 2010 by admin
Filed Under: marketing
As I noted in my other post today, Twitter is reporting some serious numbers. 145 million registered users and 300,000 registered apps for those users just to name a few. In the end though it’s just noise unless people are actually using the service.
According to research from Royal Pingdom the increase in number of accounts is translating to usage rates climbing as well.
About the numbers the Pingdom people state
Twitter processed 2.64 billion tweets this August, an increase of 33% over May. Not a bad increase over just a summer. In August, an average of 85 million tweets passed through Twitter every day.
And if you look at the whole year so far, the increase is even more impressive. Activity on Twitter has already more than doubled this year (August had 115% more tweets than January).
As always raw aggregate numbers are interesting but the real need is to understand the how’s and why’s related to that usage. As marketers it’s important not to get into the same game that TV did for years talking about how many eyeballs they delivered but then when pressed for specifics the dance started. The details of the reasons for using the service are much more important than the big numbers.
What if most of that usage came from people who are in the social media industry and were not people who would be prospects or potential retail buyers of a product or service? A lot of activity but no real value, right?
I often wonder if Twitter isn’t going to just become a holding pen of sorts for PR players who put out information to the social media hangers on that use the service the most. Sure they buy things too but that becomes a niche market for actual buyers because their total numbers are completely disproportionate to their use of the service.
What it does become is a great place to get the word out to people who are desperate to stand out and will promote virtually anything to feel important. Who says feeding on people’s insecurities isn’t a viable strategy?
So go ahead and tell us your opinion of Twitter with regard to how effective it is for marketers. Forget the big numbers just talk about the potential bottom line impact. Is it real or do the big numbers prove to be all show and no go?
Have a happy and safe Labor Day break.
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Twitter Usage on the Rise
Written on September 3, 2010 by admin
I used to be a keyword research freak.
Seriously! If you found me at one of the big conferences in the early 2000s you would have likely heard me discussing the importance of keyword research. “Keyword research is the most important aspect of SEO,” I would say. “Target the wrong keywords and it won’t matter if you are #1 on Google or not.”
Yeah, I took it seriously.
I still do, and that’s why I’m sharing this experience from the WebmasterWorld forums. WMW member vivalasvegas follows-up on a report he submitted previously about the sudden loss of almost 5,000 visitors a day for one keyword combination.
My conclusion after doing some more research: the apparently popular 3 word phrase was made popular by the Search suggestions feature. It seems that people were typing in the first 2 words (or even just one word and a half) and the first suggestion was my phrase. Combined with the fact that the first 2 words make a very popular phrase with several million searches reported per month – the result was some nice traffic spilled in my direction. Needless to say – the 3 word phrase is no longer a favorite suggestion.
Bottom line. Google stopped using the keyword combination in Google Suggest and vivalasvegas lost 5k visitors a day. Ouch!
My point?
When you do your keyword research, you absoluteley need to ensure you are checking Google Suggest as part of that research. Start typing in the keywords that Google “suggests” and see what other phrases Google will likely be presented to your target audience.
For example, if you are targeting SEO related queries, try this:
Some queries will throw up local intent suggestions, but you’ll get a good feel for the keywords you should be adding to your mix. For bonus points clicks, don’t stop with Google Suggest. Take a look at the bottom of the results page and see what Google says are related searches:
Hey, you never know when these suggestions might result in an extra 5,000 visitors a day for your web sit! 
Yeah, I
Excerpt from:
This Keyword Research Tip Could Add 5,000 Visitors a Day to Your Site!
Written on September 3, 2010 by admin
Filed Under: Object
The Google Webmaster Central blog announced improvements to their rich snippets feature. The improvements include a way to tell Google how you want your breadcrumb URLs to appear and an improved rich snippet testing tool.
The breadcrumbs you have seen before, we have pictures here. Sometimes you don’t like how Google shows breadcrumbs in [...]
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Google Adds Breadcrumb Support To Rich Snippets & Improves Testing Tool
Written on September 3, 2010 by admin
Twitter has made some strides to get the mobile experience working better as of late. They have been very successful in this area which is critical since the geo-location movement promises to make mobile even more important in the not so distant future.
Evan Williams, co-founder of Twitter, gave some telling stats on the Twitter blog
Mobile users have jumped 62% since mid-April
16% of all new users to Twitter now start on mobile (it was 5% before Twitter started doing branded mobile clients)
46% of active users use some sort of mobile Twitter experience
78% of people who interact with Twitter still do so through twitter.com — though that number includes people who use more than one app
m.twitter.com is the second most-used Twitter interface at 14%
SMS and Twitter for iPhone are tied at 8%
Here is a chart showing the most used ways to access Twitter. One thing I will note that while the post started out concentrating on mobile numbers it becomes less and less clear which numbers are about overall Twitter usage and which are about Twitter use overall (at least for me that is).
Of note as well, there are now more than 145 million registered Twitter users that use some 300,000 registered applications to get the most from the service. Remember the days of being excited about hitting 20 million users? Those are getting smaller and smaller in the rearview mirror for sure.
Twitter keeps rolling along but there was no talk about making money. That might ruin the mood of the celebration.
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Twitter Gives A Peak Under the Mobile Nest
Written on September 3, 2010 by admin
Filed Under: Object
As I keep working on the message of “how” we get things done online, I’m getting clearer about this concept of generalized vs. specialized thinking and action.
Those of you who know me or have read any of my Analyze This posts have probably heard this “lead pipes” example I throw around. The idea is this [...]
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Think Like A Generalist So You Can Act Like A Specialist
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